Steve Ziff is the VP, Marketing & Digital Media at Jacksonville Jaguars on this podcast he chats about sales programme Jaguars Black, NFL in London and arcade games.
On this Sports Geek Podcast you will learn about:
- Why Steve believes data is the quarter in the machine
- You won't believe how much data Duval Dash has generated
- How he transitioned from the NHL to NFL – Florida Panthers to Jaguars
- Establishing Jaguars Black and how they identified the right users and delivering the impact
- Jaguars UK – Global reach from Jacksonville
- Relaunching the NBL in 100 days, what they've done… so far