Goldman Sachs Makes Investment in Excel Sports – Sports Business Journal 

Excel Sports valued near $1 billion.

Investment, Sports Agency, Private Equity, Athlete Representation

Behind Unilever's Creator and Social Strategy for Next Year's World Cup – Digiday *

Unilever shifts to influencer marketing.

Marketing, World Cup, Influencer, Social Media

As Younger Generations Consume More Sports Through Streaming, Location Has Less Impact on Fandom – The New York Times *

Streaming shifts sports fandom dynamics.

Streaming, Digital Media, Fandom, Consumer Behavior

NCAA agrees to $303 million settlement with volunteer coaches – Front Office Sports 

Significant NCAA legal settlement shines light.

NCAA, Legal, Compensation, Sports Governance, Settlement

DP World Tour Drives Into The Cloud With AWS – Sport Industry Group 

DP World Tour partners with AWS.

Technology, Cloud, AI, Fan Experience

NBA's Europe-based league may launch in October 2027 – ESPN *

NBA plans expansion into Europe.

NBA, Expansion, Sports Business, International, Basketball

Atlanta gets NWSL expansion team – The Athletic 

NWSL expands with new team in Atlanta.

NWSL, Expansion, Investment, Arthur Blank, Sports Business

Coca-Cola's AI Holiday Ads – YouTube 

AI's impact on Coca-Cola's advertising.

AI, Advertising, Coca-Cola, Marketing

Jalen Hurts and Jordan Brand – Inquirer *

Exploring sports-culture intersections.

Marketing, Athlete Branding, Culture, Endorsements

REPLIT now lets you add AI features to your apps – Replit Blog

Streamline app development with AI.

AI Integration, App Development, Sports Marketing

OpenAI readies ChatGPT group chats with custom controls – Testing Catalog *

Enhancing fan engagement with AI.

AI, Technology, Communication, Fan Engagement

What is Ferrari Doing? – The Athletic

Exploring Ferrari's strategy challenges.

Ferrari, Formula One, Sports Management, Branding

Navigating the Disruptor Sports Landscape – Tom Burwell, BSG – Sports Geek *

Disruptor sports strategies explored

Sports Business, Marketing, Sponsorship, Strategy

How Sports Properties and Their Partners Build for Mutual Success: An Insider's View – Digital and Social Media Sports *

Insider strategies for sports partnerships

Sports Sponsorship, Marketing, Partnerships, Sports Business

Ultra-wealthy families turn sport into a core asset class, report finds – Insider Sport *

Wealthy families embrace sports

Investment, Sports Finance, Billionaire, Asset Class, Sports Business

DP World Extends European Tour Title Sponsorship – Sport Industry 

Major sponsorship extension in golf

Sponsorship, Golf, Sports Business

La Liga's next broadcast cycle auction opens early – Insider Sport

Broadcast auction opens early

Broadcasting, Media Rights, La Liga, Sports Business

Apollo Sports Capital becomes majority owner of Atlético de Madrid – Sport Mint

Investment in Atlético de Madrid

Football, Investments, Sports Business, Private Equity

Toto Wolff Nears Sale of Partial F1 Mercedes Stake at Record $6B Value – Sportico *

Record F1 team valuation possible

Business, Team Sales, Formula 1, Investment, Mercedes

Ellison Signals ‘Opportunistic' Moves, Highlights CBS Sports Success – Front Office Sports

Insights into media acquisitions

Media, Acquisitions, CBS, Broadcasting

Behind the Scenes with NBC's ‘On The Bench': How the Network Is Redefining NBA Coverage – Boardroom *

NBC redefines NBA broadcasting

NBA, Broadcasting, Media, Innovation

Streamers Sell You On The Pause – Future Party

Interactive pause ads on streamers

Streaming, Advertising, Technology, Marketing, Sponsorship

Thoughts by a Non-Economist on AI and Economics – Windows Theory 

AI's influence on economic models

AI, Economics, Business, Automation

YouTube Niche Where AI Does the Work (and Creators Earn $100K+ a Year) – Medium *

AI automates content creation

AI, Content Creation, Digital Marketing

MrBeast Is Opening A Theme Park – Future Party *

Theme park launch by YouTuber

MrBeast, Theme Park, Marketing, Sponsorship, Entertainment

Inside The Billion-Dollar Business Behind The New York City Marathon – Huddle Up *

Explores NYC Marathon's financial engine.

Marathon, Sponsorship, Revenue, Marketing

AI Companies Want to Change How You Buy Tickets – Sportico *

AI transforming ticket buying experience.

AI, Sports Technology, Ticketing

Apollo Buys Atlético Madrid for $2.55 Billion – Sportico *

Significant investment in Atlético Madrid.

Sports Business, Team Sales, Investments

Atlanta to stamp its flag as US soccer's home by adding NWSL team – Insider Sport 

NWSL's strategic expansion to Atlanta.

NWSL, Investment, Women's Sports

Guardians Pitchers Face Significant Prison Time for Pitch-Fixing Scheme – Sportico

Legal ramifications for Guardians players.

Sports Law, Betting Scandals, Reputation Management

DAZN and TikTok make history with free global stream of National League – Sport Mint (

Innovative streaming collaboration with TikTok.

Media Rights, Football, Digital Media

Netflix Chasing Podcast Library for Its Platform – Always Be Watching *

Netflix's podcast content strategy.

Netflix, Podcasts, Streaming

YouTube TV Issues $20 Credits as Resolution With Disney Stalls – Front Office Sports 

YouTube TV's standoff with Disney.

Media, Broadcasting, Technology

How AI Will Impact Business – Every.to 

AI transforming business models.

AI, Business, Marketing

OpenAI's $1 Trillion Infrastructure Spend – Tom Tunguz 

OpenAI's massive financial commitment.

AI, Infrastructure, Data Analytics

How Tools Shape How We See The World – Every.to 

Tools influence our perception and decisions.

Tools, Perception, Technology