Can the World Cup keep growing — Or is the model breaking? – StreamTime Sports / Spotify *

Deep dive on ESPN's data-led streaming pivot.

US, DTC, Data, Personalisation, Product, Media Rights

Netflix eyes U.S. rights to 2030 and 2034 Men's FIFA World Cups – Deadline *

Netflix signals serious intent in top-tier football.

US, Football, Media Rights, Streaming, Strategy

YouTube, Peacock, and the Rebundling of Sport – StreamTime Sports / Spotify

Rebundling explains where sports streaming is heading.

Global, Streaming, Media Rights, Distribution, Digital Strategy

IMG Academy Is Building a Global Sports-Education Ecosystem – 365247 Sports

Inside IMG's shift to a global youth sports platform.

US, YouthDevelopment, Strategy, Data, Education

Nine's six-year English Premier League deal and NRL renewal – Mumbrella *

Nine doubles down on late-night EPL and NRL.

AU, Football, NRL, Media Rights, Streaming

Manchester City found guilty of almost 115 Premier League financial breaches – Insider Sport

Landmark ruling with huge governance and sponsorship implications.

Premier League, Financial breaches, Governance, Sponsorship

Fury vs Joshua: The ‘wild' inside story of how a $200m megafight was made – The Athletic

Megafight economics, Saudi money and global distribution deals.

Global, Boxing, Events, MediaRights, Sponsorship

Coco Gauff Is Joining World Team Tennis as a Player-Owner – PRNewswire

Gauff takes equity stake in a reimagined WTT.

US, Tennis, Ownership, League-Model, Athlete-Business

SpongeBob's Billion Minutes and the Strategic Power of Catalogue in Streaming – Substack

What SpongeBob teaches about archive IP and engagement.

Global, Streaming, Content Strategy, Fan Engagement, IP

Live video on YouTube get an update – YouTube

New tools for co-hosted, globalised live streams.

Global, YouTube, Live-Streaming, Fan-Engagement, Internationalization

Advertising Is Going AI. TV Isn't – Substack *

Why TV ad sales lag AI and what that means.

US, AI, Media Rights, Sponsorship, Advertising

The DAZN Story: 10 Years Later – StreamTime Sports / Spotify

A decade of lessons from the OTT disruptor.

Global, Media-rights, Streaming, Strategy, OTT

Netflix to Stream Tyson Fury vs. Anthony Joshua – Netflix

Netflix lands a blockbuster boxing rights coup.

UK, Boxing, Media-Rights, Streaming, Events

Goalhanger's accounts for 2025 – UK Companies House

Rare look inside a profitable sports podcast business.

UK, Revenue, Media-Business, Advertising, Memberships

SVG AI Innovation Lab Blog Tracks How AI Is Reshaping Live Sports Production – Sports Video Group

Central hub for AI use cases in live production.

Global, AI, Production, Innovation, Broadcast

Keynote Conversation: How FOX Built a Transcontinental Transmission Backbone for the FIFA World Cup – Sports Video Group

Inside FOX's IP-based World Cup broadcast backbone.

US, FIFAWorldCup, Broadcast, Technology, Infrastructure

How to Get the Most Out of Jev – Every

Classification AI for fan email, feedback and leads.

Global, AI, CRM, Fan Engagement, Marketing

Australia PM says OpenAI breached Medicare statistics portal – Reuters *

Warning shot on autonomous agents and data governance.

AU, AI, Data Governance, Cybersecurity, Sports Business

From Norway to Wisconsin, children want to be social media influencers when they grow up – The Conversation

Influencer aspiration reshapes future fan and athlete pathways.

Global, Influencer Marketing, Digital, Youth, Trends

Carlyle Is Investing Across the Entire Sports Economy – 365247 Sports *

Featured image credit: Donald Riesbeck Jr, “Yankees stadium crowd”, via Wikimedia Commons, Public domain.

How a $485bn investor is reshaping global sport.

Global, Investment, Media Rights, Private Equity, Strategy

Two Circles Joins Ladies European Tour Growth Strategy – Sport Industry Group *

Data-led roadmap for growing women's golf audiences.

EU, Golf, Data, Media, Rights Commercialisation

Threepipe Reply: ‘What Sport Learned in 2026 and What Comes Next' – Sport Industry Group

Macro lessons on sport competing with all entertainment.

Global, Sports Business, Marketing, Digital, Strategy

The $6 Billion Business of the Chicago Bulls – 365247 Sports *

Deep dive into Bulls' global revenue machine.

US, NBA, Commercial Strategy, Sponsorship, Venues

FC Barcelona's 2031 revenue goal & how the ‘new' Camp Nou is involved – Insider Sport

Barça's stadium revamp as the centrepiece of growth.

Football, FC Barcelona, Stadium, Revenue, Sponsorship

Our League: Tottenham Hotspur – that stadium, those signings… and the silence – The Athletic

How Spurs monetise one of world sport's top venues.

UK, Football, Stadiums, Revenue, Strategy

NFL and TMRW Sports Create New Annual Pro Flag Showcase – NFL

NFL builds a new event IP around flag football.

US, NFL, Events, Media, Innovation

LTA appoints Two Circles as social partner through 2028 – SportsPro

British tennis leans on data-led social and monetisation.

Agencies, Marketing, Technology, Sponsorship

What $71m of TikTok media testing can teach us about creative effectiveness – Podnews

Data-backed guidance on making short-form sport content work.

Global, TikTok, Marketing, Creative, Data

States Let Hollywood's Historic Merger Proceed – Morning Brew *

Paramount–WBD merger reshapes the sports rights battleground.

US, MediaRights, Streaming, SportsBusiness, Strategy

Amazon's TNF Opener Averages 18.6 Million Viewers, Up 5% From Last Year – Front Office Sports

Streaming's NFL audience keeps climbing on Thursday nights.

Media, NFL, Streaming, Viewership, Technology

Seven reports record audience for Brownlow Medal – Mumbrella *

Record Brownlow numbers highlight AFL's broadcast strength.

AU, Sports Broadcasting, Media, Audience Engagement, Viewership Trends

What Your MVP Needs to Look Like in the Age of AI – Medium

Designing lean, AI-native products for fans and sponsors.

Global, Startups, Product, AI, Innovation

Training a 4B model to produce 81% faster query plans than Postgres – Rohan Bansal

Using small models to speed up fan-data infrastructure.

Global, AI, Data Infrastructure, Fan Data, Sports Marketing

5 Spicy AI Marketing Takes – Substack *

How AI will reshape teams, ads and live experiences.

Global, AI, Sports Marketing, Sponsorship, Fan Engagement

Yiannis Exarchos: “There Will Be No Life Worth Living” If We Get AI Wrong – Sports Video Group

Olympic Broadcasting boss on AI's opportunity and risks.

EU, Olympics, AI, Strategy, Media

Google ‘AI Contribution Pilot' tests paying websites when they're used in AI results (2 minute read) – Marketing Dive

Could AI summaries finally pay club content teams?

Global, AI, Media Rights, Content Strategy, Revenue

Wrexham buy famous The Turf pub from Welcome to Wrexham documentary – The Athletic *

Owning a TV-famous pub as brand and IP strategy.

UK, Football, Fan Experience, Sponsorship, Brand

Exposure to unhealthy food and drink branding ‘unavoidable' during World Cup, new study finds – The Athletic

World Cup research reignites debate on ‘junk food' sponsors.

Global, Sponsorship, Brand, Regulation, Events

Forward Sports Geek Reads to a friend.
Listen to Sports Geek Rapid Rundown on your fave podcast platform.

Want to drive more revenue from digital? Join the waitlist for Digital To Dollars.

Kylian Mbappé Leaves Nike After 20 Years, Joins On as Brand Enters Soccer – ESPN *

Challenger brand On uses Mbappé to enter football.

Global, Football, Sponsorship, Athlete-Marketing, Apparel

Is Oura Really Worth $14 Billion? – Huddle Up *

Deep dive on Oura's data-led wearable subscription model.

Global, Wearables, Data, Technology, Investment

NBA Expansion Plans in Seattle and Las Vegas – The Athletic *

Expansion economics, franchise valuations and media upside.

US, NBA, Expansion, Media-Rights, Commercial-Strategy

Premier League sponsorship enters a more integrated era as clubs expand commercial rights – SportsMint Media

How Premier League clubs are reshaping sponsorship portfolios.

Premier League, Football, Sponsorship, Marketing

Lakers buyers project $30 billion valuation as NBA adjusts private equity rules – WSJ

Inside the assumptions driving a $30 billion NBA tag.

US, NBA, Valuation, Media-Rights, Private-Equity

NBA's European Ambitions and EuroLeague Negotiations – The Athletic

How the NBA is positioning for a European footprint.

EU, NBA, EuroLeague, Globalisation, Media-Rights

Premier League's ‘new deal' to EFL includes removal of Carabao Cup second-legs – Insider Sport

Reshaping English football finances and competition structure.

UK, Football, Financial Deal, Governance, Broadcasting

Todd Boehly and Mark Walter Sell Chelsea FC Stakes to Clearlake Capital – Sky Sports

What shifting Chelsea control means for governance and growth.

UK, Football, Ownership, Investment, Governance

Big 12's Union Jack Classic and the conference's push to go global – The Guardian

College football as a global recruitment and rights play.

UK, College-Football, International-Expansion, Sponsorship, Media-Rights

On the Air: Do Altcasts Like the ManningCast Still Matter? – Sports Media Watch *

Assessing altcasts as shoulder content and sponsor assets.

US, NFL, Content-Strategy, Sponsorship, Streaming

Will Creators Put USA Fencing in Epee-Center of Attention Economy? – Sportico

Using influencers to grow a niche Olympic sport.

Olympics, Marketing, Social Media, Influencers, USA Fencing

Here We Go! Superstar Transfer Journalist Fabrizio Romano to Headline SBC Summit – Insider Sport

What Fabrizio's brand says about modern sports media.

Media, Social Media, Sports Journalism, Marketing

Inside ESPN's US Open Effort: Embracing the Cloud and a New 20,000 Sq. Ft. Broadcast Center – Sports Video Group *

Cloud production and hub strategy at the US Open.

US, Tennis, Broadcast, Cloud, Production

Records Tumble as NRL on Kayo Sports Soars to New Heights – Foxtel Group

What surging NRL streaming audiences mean for rights.

AU, NRL, Sports Media, Audience Growth, Streaming

For better measurement, give podcast apps a cut of the revenue – Podnews

Provocative proposal linking rev-share and better data.

Global, Business-models, Data, Platforms, Monetisation

World Athletics Reimagines Track and Field Broadcast with Data at the Ultimate Championship – Sports Video Group

Using live data to modernise an historic sport.

Global, Athletics, Data, Fan-Experience, Broadcast

Segment Anything Model (SAM) 3.1 – Meta

Computer vision for highlights, logos and sponsorship analytics.

Global, AI, Computer Vision, Content Production, Sponsorship

AI Paving the Way to Multi-Language Bundesliga World Feeds in New PoC – Sports Video Group *

Automated multilingual commentary for global football audiences.

EU, Football, AI, Localization, Media-Rights

Google's Gemini AI accidentally broke into real companies during a safety test – Axios

What an AI ‘breakout' means for your tech stack.

Global, AI, Cybersecurity, Data, Governance

How to Create Your Own Personal AI Benchmark – Every

Test AI tools against your real sponsorship workflows.

Global, AI, Sports Marketing, Data & Analytics, Sponsorship

Kylian Mbappé To Launch Swiss Brand On's New Soccer Division – Hypebeast

Athlete equity, challenger brands and reshaping boot markets.

Global, Football, Sponsorship, BrandStrategy, Marketing

How SKIMS Is Turning a $5 Billion Brand Into a Sportswear Business – 365247 Sports

SKIMS' route into sport offers lessons for leagues.

US, Sponsorship, Apparel, BrandStrategy, GenZ

NFL tweaks rules after Patriots' stadium video-board tactic to disorient kickers – The Athletic

Where venue tech stops and competitive integrity starts.

US, NFL, VenueTech, Governance, Integrity