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REPLAY – Pearse Connolly – Norway Football

This is part of the Sports Geek Replay series where we are posting some of the best Sports Geek Podcast episodes based on download, listener and social media feedback. Today’s episode features Pearse Connolly from Norwegian Football, originally posted in July 2015. On this Sports Geek Podcast you will learn: Why Norwegian Football [...]

By | 2017-09-17T18:48:11+00:00 December 30th, 2016|Podcast, Sports Geek Replay|0 Comments

Federico Smanio on fan engagement at grass roots in Italy’s Lega B

In this episode Sean Callanan chats with Federico Smanio, Head of Digital Transformation and Fan Relationship Management of Italy's Lega Serie B. On this podcast you'll learn about: Federico's involvement in starting up Lega Serie B Connecting fans and the emotional connection they have to their "local" clubs Concentrating on developing local talent for Italian football [...]

By | 2017-09-17T19:04:38+00:00 March 8th, 2016|2016podcast, Football Podcast, Podcast|0 Comments

Brian Costello connecting the Timbers Army

In the latest podcast, Sean catches up with Brian Costello from Portland Timbers. Having caught up in person in the US, Sean chatted to Brian again recently to discuss his role as Director, Digital Media/Editor in Chief at the Timbers. On this Sports Geek Podcast you will learn about: What the early days [...]

By | 2017-09-17T18:48:22+00:00 August 24th, 2015|2015podcast, Football Podcast, MLS Podcast, Podcast|1 Comment

Pearse Connolly, it’s all about the fan experience

Pearse Connolly has worked at Norwegian Football for past 7 years building out the media capabilities to better deliver to fans and grass roots players in Norway. On this Sports Geek Podcast you will learn: Why Norwegian Football brought media assets in house Importance of keeping the fan experience at the centre of all [...]

By | 2017-09-17T19:07:22+00:00 June 7th, 2015|2015podcast, Football Podcast, Podcast|0 Comments

The Sydney Thunder #WelcomeHuss

Monday saw the special announcement of the Sydney Thunders prized recruit Michael Hussey. The Sydney Thunder is a client of Sports Geek and Sean and I were on hand for the day to assist and help with the coverage. Having exclusive behind the scenes access was a great chance to see how the Sydney Thunder [...]

By | 2017-09-17T18:48:54+00:00 July 25th, 2013|Social Media|0 Comments

Jeremy Lin Fan Appreciation Week Review

What has Social Media provided for athletes? For some it has assisted with their career and for others it’s had a detrimental effect. The positives and negatives all relate and impact on the athlete's ‘Personal Branding’. The growth of social media has changed the way professional athletes develop their personal brand. This aspect of their [...]

By | 2017-09-17T18:48:55+00:00 July 2nd, 2013|Social Media|0 Comments

Case Study: Golden State Warriors – Playoff Ticket Scavenger Hunt

This year was Golden State’s first time in the playoffs since their incredible run in 2006-07.  The years between appearances resulted in placing of 3rd and 4th in their division and missing the playoffs.  Sean was lucky enough to be in town just as they clinched for the 2013 playoffs.  Their absence over the past [...]

By | 2017-09-17T18:48:59+00:00 May 18th, 2013|Sports Media|0 Comments

NBA’s @MNTimberwolves help fans #GETCLOSER

Kevin Love signs autographs for fans to kick off the Get Closer campaign The Minnesota Timberwolves, like many other professional sports organisations, use multiple social media platforms to engage and interact with their fans and supporters. Recently, the team has used to their YouTube channel to support and promote their innovative 'Get Closer' [...]

By | 2017-09-17T18:48:59+00:00 May 15th, 2013|Sports Marketing|0 Comments

Sports Geek at the MCG – Where are your fans?

Sean Callanan founder of Sports Geek was profiled by & after being awarded Melbourne's Top Tweeter. Shot at the famous Melbourne Cricket Ground, Sean talks about digital marketing strategies sports can use to connect and engage with their fan base. Sean discusses the advantages of building a digital fan bases using social media [...]

By | 2017-09-17T18:49:47+00:00 September 25th, 2010|News|0 Comments

Video recap of @SportConference

With speakers from Real Madrid, NBA & Major League Soccer to name but a few the Sport Research Group Conferences in Sydney & Auckland were a massive success. Don't believe me?  Check out the video below to hear from delegates & some of the speakers involved.   Thanks to the speakers David Kirk [...]

By | 2017-09-17T18:49:48+00:00 August 12th, 2010|Sports Marketing|0 Comments