Andrew Nicholson is the Senior Director of Digital at Sacramento Kings on this podcast he chats about the Kings 3.0 strategy and how digital is a vital component.

On this Sports Geek Podcast you will learn about:

  • How the Kings strategy has changed under leadership of Vivek Renadive
  • Why Social Good is a key platform for the Kings
  • Technology and global reach go hand in hand
  • Using drones to tell the story of the new Kings arena
  • Why having fun is important even if it means pranking your fans
  • Importance of community to Kings players and staff alike
  • Why content is king and Kings are content
Andrew Nicholson from Sacramento Kings on Sports Geek Podcast

Resources from the podcast

More from Andrew and Sacramento Kings

Ready for the season ahead…

Sign lady famous in Sacramento

Stay tuned for more…

Fun on media day

From the Drone

What's your team Snapchat name?


Strong lead off man

Send Andrew a tweet that you listened (or just read this post).

Congrats North Queensland Cowboys

Great win by the Cowboys!

Sports Geek Podcast by the numbers

iTunes Reviews

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Great information from an insider

via iTunes by citizenchimp from Australia on September 10, 2015

This podcast is truly full of gold if you’re a marketer or agency looking for insights in the sports industry. Sean really knows his stuff – he’s spoken publicly at many occasions (I’ve had the pleasure of seeing him firsthand) and as someone in the trenches the anecdotes and data couldn’t be more up to date and valuable. Well worth a listen!

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Cowbells & Content with Sacramento Kings Andrew Nicholson Transcription

See you at SEAT in Las Vegas

Join us at SEAT in Las Vegas - June 23-26

Join Sean at SEAT Las Vegas in June.  All attendees will have the option to claim a discounted Pick My Brain session.

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