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Digital is the face paint of a sports fan generation

My presentation at SEAT in Miami was supposed to be a showcase of sports digital case studies around the world as I meet with, work with and talk to sports business executives through my consulting work and podcast interviews.  As I pulled together the campaigns it become obvious that the sports fan is changing and [...]

By | 2017-09-17T18:48:36+00:00 August 4th, 2014|Sports Marketing|0 Comments

SCG goes big on fan engagement – ICYMI – @SportsGeek News

In case you missed it - Reprint of Sports Geek News - Tuesday 29th April 2014 What @SportsGeek reads  SCG signs $10M deal for app to win fans Jamaica soccer team's World Cup dreams needs huge crowdfunding save Two NFL teams post their 2014 schedules on Snapchat The rise of Smart TV, brings new innovations for MLB fans Did ESPN [...]

By | 2017-09-17T18:48:40+00:00 April 30th, 2014|Sports Marketing|0 Comments

Michael Briggs on Wallabies social media and digital initiatives

On this week's podcast I chat with Michael Briggs from the Australian Rugby Union about how they engage Wallabies fans using social and digital.  On ABC Grandstand I chat with Francis Leach about current stadium fan engagement debate between Vivek Ranadive and Mark Cuban. Looking to improve your skills in social media? Come along to [...]

By | 2017-09-17T18:48:42+00:00 March 8th, 2014|2014podcast, Podcast|0 Comments

30 deleted sports tweets & farewell David Stern – ICYMI

In case you missed it - Reprint of Sports Geek News - Wednesday 29th January 2014 What @SportsGeek reads... Why sports is the ultimate winning play for engagementDavid Stern, a real league leader - great read on the commissioner who ends his 30 year run with the NBA this monthThink before you tweet: 30 deleted sports tweets you were never supposed to [...]

By | 2017-09-17T18:48:48+00:00 January 30th, 2014|Sports Marketing|0 Comments

@Storm get a new look & how to break into sports business

Despite some technical problems, on this Sports Geek Podcast we chat with Dan Pinne from the Storm about their shiny new Twitter handle which will be front and centre on their Auckland 9s jersey.  We look back at #SBNight to answer the question how to break into the sports business. On this podcast you’ll find out about: [...]

By | 2017-09-17T18:48:48+00:00 January 28th, 2014|2014podcast, NRL Podcast, Podcast|0 Comments

Digital Case Studies explained from #SEAT2013

Back from SEAT Conference in Kansas City, what a great conference.  This special Sports Geek Podcast episode is a full audio replay of my #SEAT2013 presentation with Philippe Dore from NASCAR.  You can follow along via on Slideshare below or download from Slideshare. More SEAT related podcasts coming up soon, so stay tuned. More specifically, in this podcast [...]

By | 2017-09-17T18:48:54+00:00 August 15th, 2013|2013podcast, Podcast|0 Comments

Twitter Ads, #Origin, YouTube and #NBADraft

In this week's Sports Geek Podcast we have a good chat with Daniel Pinne from Melbourne Storm about using Twitter Ads as part of the advertising mix, look at NRL Origin series and discuss YouTube and where it fits in sports digital landscape.  We also catch up with Ed Wyatt on ABC Grandstand to discuss the [...]

By | 2017-09-17T18:48:56+00:00 July 1st, 2013|2013podcast, NBA Podcast, Podcast|0 Comments

Melbourne Storm's Man of Steel and Western Bulldogs developing fans out West

Apologies if you expected a Sports Geek Podcast yesterday but unfortunately an injury caused some delays.  Find out more in the podcast, in today's episode we catch up with Daniel Pinne from the Melbourne Storm on Harftime with Daniel Harford and Nick Truelson from the Western Bulldogs joins Francis Leach and I on ABC Grandstand. Thanks again for [...]

By | 2017-09-17T18:48:57+00:00 June 8th, 2013|2013podcast, AFL Podcast, NRL Podcast, Podcast|2 Comments

#TwitterBrekky Wow!

First of all a big thanks to everyone who attended, participated and helped with #TwitterBrekky at Etihad Stadium on Wednesday morning.  Our goal was to connect Mike Brown (@mikeisbrown) with the Melbourne sports & digital community to offer some networking opportunities and share some knowledge on how teams and brands use Twitter. #TwitterBrekky started with [...]

By | 2017-09-17T18:49:09+00:00 November 30th, 2012|Social Media|8 Comments