Charlie Shin from MLS joins Sean Callanan for the 100th episode of Sports Geek Podcast. Charlie is responsible for the development and execution of league wide CRM infrastructures and CRM initiatives (acquisition, fan engagement, monetization, loyalty)
On this Sports Geek Podcast you will learn about:
How Charlie moved from business consultant to sports business
Why MLS needed to understand it's data first
What are the key metrics Charlie looks for?
The importance of the fan funnel
Why CRM is a journey
How to tackle a big project like CRM
Charlie's advice for students looking to break in to sports
Importance of customer experience in stadium and on digital platforms
in iTunes by Shane Harmon from New Zealand on September 3, 2015
Sean's podcasts are essential reading, not just for anyone working in sports digital, but for anyone working in the business of sports. Digital touches every aspect of our industry and it is imperative that executives keep up to date. Sean has built a great network of industry experts over the years and we work in this great industry where these experts are willing to share their learnings. Essential listening for me to an from work each day.