Paul Greenberg is affectionately known as the Godfather of CRM, his book “CRM at the Speed of Light” serves as the textbook for most universities around the world. Sean chats with Paul about CRM trends and what sports can do with data.
On this Sports Geek Podcast you will learn:
Why Paul developed CRM Watchlist
How he rates CRM providers impact on the industry
The importance of connecting digital and physical
How loyalty and CRM fit together
Why Paul is championing CRM in sports
How resourcing is a big concern for CRM departments and the rise of the data scientist
What Paul has planned for SEAT in San Francisco
Where Sean will be in March – London & San Diego
Get ready for SB Week coming soon to a city near you
Sean understands the sports digital landscape, that’s why he started Sports Geek. Working with clients across the sports digital world he helps teams & leagues drive more revenue from digital and is focussed getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek Podcast or presenting keynotes at sports conferences around the world. Send him a tweet @seancallanan or message him in #SportsBiz Slack community.