Paul Greenberg is affectionately known as the Godfather of CRM, his book “CRM at the Speed of Light” serves as the textbook for most universities around the world.  Sean chats with Paul about CRM trends and what sports can do with data.

On this Sports Geek Podcast you will learn:

  • Why Paul developed CRM Watchlist
  • How he rates CRM providers impact on the industry
  • The importance of connecting digital and physical
  • How loyalty and CRM fit together
  • Why Paul is championing CRM in sports
  • How resourcing is a big concern for CRM departments and the rise of the data scientist
  • What Paul has planned for SEAT in San Francisco
  • Where Sean will be in March – London & San Diego
  • Get ready for SB Week coming soon to a city near you
Paul Greenberg chats about CRM trends on Sports Geek Podcast

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And great case studies that you can steal

Next time it will be a photo of Paul & Sean and whiskey


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Paul Greenberg championing CRM in sports Transcription

See you at SEAT in Salt Lake City

Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.

Join me at SEAT Salt Lake City July 14-15 2023

SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek

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