Paul Greenberg is affectionately known as the Godfather of CRM, his book “CRM at the Speed of Light” serves as the textbook for most universities around the world.  Sean chats with Paul about CRM trends and what sports can do with data.

On this Sports Geek Podcast you will learn:

  • Why Paul developed CRM Watchlist
  • How he rates CRM providers impact on the industry
  • The importance of connecting digital and physical
  • How loyalty and CRM fit together
  • Why Paul is championing CRM in sports
  • How resourcing is a big concern for CRM departments and the rise of the data scientist
  • What Paul has planned for SEAT in San Francisco
  • Where Sean will be in March – London & San Diego
  • Get ready for SB Week coming soon to a city near you
Paul Greenberg chats about CRM trends on Sports Geek Podcast

Resources from the podcast

Posts from Paul you may have missed

Paul is always sharing great articles

Stay in touch with latest trends

And great case studies that you can steal

Next time it will be a photo of Paul & Sean and whiskey


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Paul Greenberg championing CRM in sports Transcription