Paul Greenberg is affectionately known as the Godfather of CRM, his book “CRM at the Speed of Light” serves as the textbook for most universities around the world.  Sean chats with Paul about CRM trends and what sports can do with data.

On this Sports Geek Podcast you will learn:

  • Why Paul developed CRM Watchlist
  • How he rates CRM providers impact on the industry
  • The importance of connecting digital and physical
  • How loyalty and CRM fit together
  • Why Paul is championing CRM in sports
  • How resourcing is a big concern for CRM departments and the rise of the data scientist
  • What Paul has planned for SEAT in San Francisco
  • Where Sean will be in March – London & San Diego
  • Get ready for SB Week coming soon to a city near you
Paul Greenberg chats about CRM trends on Sports Geek Podcast

Resources from the podcast

Posts from Paul you may have missed

Paul is always sharing great articles

Stay in touch with latest trends

And great case studies that you can steal

Next time it will be a photo of Paul & Sean and whiskey

.

What we do

Book Now

Want us to review your content plans?

We'll work with your team to develop better content for your fans AND your sponsors.
Book Now
Register Interest

Want to join Sean at SEAT 2015?

Sean is organising a pre-SEAT trip including team visits in Seattle, Portland & San Francisco.
Register Interest

Sports Geek Podcast by the numbers

0
Guests
0
iTunes Reviews
0
Episodes
0
Downloads

Did you miss #SportsBizMelb?

Be sure to join Sports Business Melbourne on Meetup.com and get ready for SB Week.
SportsBusinessMelbourneMeetupGroup

Join Sean at #SMMW15

Want to catch up and learn about latest in social media marketing?  Join me at Social Media Marketing World in San Diego this March.
Join me at #SMMW15

Paul Greenberg championing CRM in sports Transcription

Download Podcast Transcription

Listen to Sports Geek

Sports Geek podcast available on all podcast platforms

Support our content efforts on Patreon

We've been producing podcasts at Sports Geek since 2013 as a way to stay connected with people we work with and learn new trends in sports business.

As Sean Callanan, founder of Sports Geek and host of the Sports Geek podcast, has mentioned on the podcast before: “The podcast is for my clients of Sports Geek – past, current & future”.  It has also been a tremendous channel to grow the Sports Geek client roster.

What we didn't see coming was the tremendous support from the sports business industry from around the world.  We've had emails, DMs, tweets come in from listeners from all over who continue to listen and support all Sports Geek content.

Our Patreon campaign gives YOU a chance to support our efforts in producing content for the sports business world through podcasts, guides and email newsletters.

Become a Patron of Sports Geek for as little as $4

Our supporters (become one)

Sports Where I Am
Tradable Bits
Stellaralgo
Creator Global
SPP
SG Esports
Reuters Sports
Gravitas
Sporty Trip
Glory League
Lumin Sports Technology
DecPR
RefLIVE
POPA (Projects of PAssion)
Shunt
Mekko Graphics
Pronto CX
Tappit
Interact Sport
Sport Business Partners
Stattr
Clevanet Solutions
Checkmate Public Affairs
Digital Ticket Consulting

Startup Supporters (learn how you can qualify)

Fancam
Rosterfy
Live Graphics Systems (LIGR)
Brizi
Spalk
WaitTime
Sportility
Pickstar
Sign up as a Business Patron