Paul Greenberg is affectionately known as the Godfather of CRM, his book “CRM at the Speed of Light” serves as the textbook for most universities around the world.  Sean chats with Paul about CRM trends and what sports can do with data.

On this Sports Geek Podcast you will learn:

  • Why Paul developed CRM Watchlist
  • How he rates CRM providers impact on the industry
  • The importance of connecting digital and physical
  • How loyalty and CRM fit together
  • Why Paul is championing CRM in sports
  • How resourcing is a big concern for CRM departments and the rise of the data scientist
  • What Paul has planned for SEAT in San Francisco
  • Where Sean will be in March – London & San Diego
  • Get ready for SB Week coming soon to a city near you
Paul Greenberg chats about CRM trends on Sports Geek Podcast

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Next time it will be a photo of Paul & Sean and whiskey


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We've been producing podcasts at Sports Geek since 2013 as a way to stay connected with people we work with and learn new trends in sports business.

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