In the latest podcast, Sean catches up with Melbourne Storm's Natalle Brown back in Melbourne after Natalle attended SEAT and the Sports Geek pre SEAT Tour. Natalle shares her experiences as well as chats about the Storm's new loyalty program tailored specifically for fans.
On this Sports Geek Podcast you will learn about:
How Melbourne Storm cultivated the first Australian loyalty program designed specifically for members and fans
How Storm members and fan can accumulate loyalty points
How to break in to sports (yes having a Dad working in sports helps)
What it is actually like working in sports
The importance of Melbourne Storm being a membership organisation
Openness and collaborative nature of SEAT CRM Track
Why Sean brought a pre-SEAT touring party…. the lightning story
Sean understands the sports digital landscape, and that’s why he started Sports Geek. Working with clients across the sports digital world, he helps teams & leagues drive more revenue from digital and is focused on getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek or present keynotes at sports conferences worldwide. Send him a tweet @seancallanan.