In the latest podcast, Sean catches up with Melbourne Storm's Natalle Brown back in Melbourne after Natalle attended SEAT and the Sports Geek pre SEAT Tour. Natalle shares her experiences as well as chats about the Storm's new loyalty program tailored specifically for fans.

On this Sports Geek Podcast you will learn about:

  • How Melbourne Storm cultivated the first Australian loyalty program designed specifically for members and fans
  • How Storm members and fan can accumulate loyalty points
  • How to break in to sports (yes having a Dad working in sports helps)
  • What it is actually like working in sports
  • The importance of Melbourne Storm being a membership organisation
  • Openness and collaborative nature of SEAT CRM Track
  • Why Sean brought a pre-SEAT touring party…. the lightning story
Plenty of terrific feedback from the Lightning Rewards presentation at SEAT

Resources from the podcast

#SEAT2015 highlights from Natalle Brown

Playing softball

Shiny Trophies

Oooh… Shiny!! Thanks for bringing the hardware @warriors. @seatconference #SEAT2015 🏀🏀🏀

A post shared by Natalle Gardner (@natallegardner) on

LA, Portland & San Francisco a big week of #SportsBiz

Back to work at Storm

A pleasure to travel with Natalle in USA, here are the levels for Lightning Rewards

Lightning Rewards from Melbourne Storm

Caption this competition

Have you entered the “Caption This” competition featuring Russell Scibetti?

Leave a comment on this episode show notes post, the best comment as judged by us will win a Sports Geek T-Shirt

Entries close August 30

Sports Geek Podcast by the numbers

iTunes Reviews

Thanks for the review on iTunes

Great listening!

iTunes by Dewey7 from Australia on January 26, 2015

Really easy and enjoyable podcast to listen to, Sean's interviews and general chat is very engaging and the 45 minutes or so tends to fly by!!

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Natalle Brown on Lightning Rewards Transcription

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