Natalle Brown on Lightning Rewards

In the latest podcast, Sean catches up with Melbourne Storm's Natalle Brown back in Melbourne after Natalle attended SEAT and the Sports Geek pre SEAT Tour. Natalle shares her experiences as well as chats about the Storm's new loyalty program tailored specifically for fans.

On this Sports Geek Podcast you will learn about:

How Melbourne Storm cultivated the first Australian loyalty program designed specifically for members and fans
How Storm members and fan can accumulate loyalty points
How to break in to sports (yes having a Dad working in sports helps)
What it is actually like working in sports
The importance of Melbourne Storm being a membership organisation
Openness and collaborative nature of SEAT CRM Track
Why Sean brought a pre-SEAT touring party…. the lightning story

Plenty of terrific feedback from the Lightning Rewards presentation at SEAT

Resources from the podcast

Connect with Natalle Brown on LinkedIn and @NatalleBrown on Twitter
Connect with Melbourne Storm on Twitter (@storm) and Facebook
Find out more about Melbourne Storm and their Lightning Rewards program
Listen to Natalle's Dad Michael Brown discuss his role at Asian Cup
Other episodes featuring Melbourne Storm
Like SEAT on Facebook and follow @SEATconference on Twitter and check out @SEATConference on Instagram
Have you signed up for weekly Sports Geek News?

#SEAT2015 highlights from Natalle Brown

Playing softball

That time we played softball on AT&T Park at @SEATconference #SEAT2015 pic.twitter.com/dXXyjctj0H

— Natalle Brown (@NatalleBrown) August 14, 2015

Shiny Trophies

Oooh… Shiny!! Thanks for bringing the hardware @warriors. @seatconference #SEAT2015 🏀🏀🏀

A post shared by Natalle Gardner (@natallegardner) on Jul 21, 2015 at 2:23pm PDT

LA, Portland & San Francisco a big week of #SportsBiz

I had such an incredible time touring the US and attending @seatconference. Met amazing people, shared knowledge with brilliant minds and can't wait to get back and visit more teams and venues. #SEAT2015 #TeamData

A post shared by Natalle Gardner (@natallegardner) on Jul 26, 2015 at 8:54pm PDT

Back to work at Storm

A member asked if the boys could sign his car at today's Premium Member event. Why not! Making dreams come true pic.twitter.com/HstmPqR0B1

— Natalle Brown (@NatalleBrown) August 8, 2015

A pleasure to travel with Natalle in USA, here are the levels for Lightning Rewards

Caption this competition

Have you entered the “Caption This” competition featuring Russell Scibetti?

Leave a comment on this episode show notes post, the best comment as judged by us will win a Sports Geek T-Shirt

Entries close August 30

Enter now to win a Sports Geek T-Shirt

Sports Geek Podcast by the numbers

Guests

iTunes Reviews

Downloads

Thanks for the review on iTunes

Great listening!

iTunes by Dewey7 from Australia on January 26, 2015

Really easy and enjoyable podcast to listen to, Sean's interviews and general chat is very engaging and the 45 minutes or so tends to fly by!!

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