NFL’s Australia Push, Cricket’s Private Investment & What Sports Get Wrong About Creators

Inside the NFL's Plan to Conquer Australia Beyond Historic MCG Game – The Australian *

How the NFL is building a long-term foothold here.

AU, NFL, Marketing, Sponsorship, Expansion

49ers have won the hearts of Aussies – the Rams don't care – Code Sports *

Two NFL clubs, two very different Australia strategies.

AU, NFL, Marketing, Fan Engagement, Sports Business

Cricket Australia green lights private investment in the Big Bash League – The Athletic *

What private capital means for the BBL's future.

AU, Cricket, League-structure, Investment, Media-rights

What Sports Keep Getting Wrong About Creators – Business of Speed *

Why big creator programs often under-deliver for sport.

Global, Sports Marketing, Creator Economy, Sponsorship, Strategy

What if we've been measuring engagement wrong? – Shunt

1.5m Facebook reactions that reframe your KPI dashboards.

AU, Social Media, Data, Participation, Grassroots

NFL Once Again Pushing Boundaries As New Season Kicks Off – Front Office Sports *

International games, Netflix, and the next NFL growth wave.

US, NFL, Media, International Expansion, Marketing

FC Barcelona Crosses Historic €1 Billion Revenue Milestone Following Spotify Camp Nou Return – Ministry of Sport

How Barca rebuilt its balance sheet to hit €1b revenue.

EU, Soccer, Revenue, Financial Strategy, Sports Business

Inside Playfly Sports: The Business Behind College Sports, NIL and Sponsorship – 365 24/7 Sports Newsletter

Inside the college-rights operator reshaping US sponsorship.

US, Sports business, Media rights, NIL, Sponsorship

Why The Rams Are Arriving In Australia Just 24 Hours Before Kickoff – Huddle Up

Data, sleep science and challenging travel orthodoxy.

US, NFL, High Performance, Data, Operations

Liverpool Secure £60m Front-of-Shirt Deal with Turkish Airlines – Sport Industry Group

Airlines double down on elite football shirt space.

UK, Football, Sponsorship, Commercial, GlobalBrands

NFL Films Reimagining ‘Inside the NFL' on X Without Panelists – Front Office Sports

Turning a legacy TV show into a social-first format.

NFL, Media, Social Media, Content Strategy

US Open doubles creator credentials to reach “broadest possible spectrum” (Front Office Sports) – Front Office Sports

How the US Open is scaling its creator program.

US, Tennis, Creator Economy, Digital, Sponsorship

Ryan Jon posted the latest numbers for Toni and Ryan – LinkedIn

A clean template for cross-platform podcast reporting.

AU, Analytics, MultiPlatform, Sponsorship, CreatorEconomy

ESPN, ESPN2 Begin 4K HDR Rollout in the U.S. with New IP-Based Distribution Pipeline – Sports Video Group

Why ESPN's 4K HDR pivot matters for rights holders.

US, MediaRights, BroadcastTech, Streaming, Innovation

Streaming Is Raising Prices Faster Than Cable Ever Did – The Hollywood Reporter

What subscription fatigue means for sports OTT plays.

US, Media Rights, OTT, Fan Engagement

LA28: IPC Looks Ahead to Next Paralympic Summer Games with More Sports, More Athletes, and More Broadcasters – Sports Video Group

Scaling Paralympic coverage and commercial opportunities for 2028.

US, Paralympics, MediaRights, ContentStrategy, GlobalEvents

Stop Designing for Delight, Start Designing for Anxiety Reduction – Medium

A better UX lens for ticketing and membership journeys.

Global, UX, Fan Experience, Ticketing, Product

Walmart's 12-year ApplePay mistake that cost it more than money – Medium

Lessons for stadium and club payment strategy decisions.

US, Payments, Fan Experience, Digital, Strategy

The AI Transformation Trap: Automating the Past While the Future Gets Invented Without You – Medium

Are you just speeding up old workflows with AI?

Global, AI, Strategy, Innovation, Leadership

50 Digital Product Ideas You Can Build With Claude AI Connectors – Medium *

A menu of AI builds you can translate into sport.

Global, AI, Product, Data, Innovation

When NFL Players Are Fined, Where Does the Money Go? – Sportico

Unpacking a hidden revenue and reputation stream in the NFL.

NFL, Finance, Policies, Sports Business

Net Zero Won't Fix Climate Change. Technology Will – Quillette

A challenge to how sports talks about sustainability.

Global, Sustainability, Technology, Venues, Sponsorship