Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
Today's edition is presented by DigitaltoDollars.com.
Key Reads
Inside FuboTV's $6bn Sports Streaming Strategy – Substack *
How an upstart streamer packages 55,000 live sports events.
US, Sports Media, Streaming, Rights, Data
Inside Turkish Airlines' Global Sports Strategy and Portfolio – Substack *
Airline uses multi-sport portfolio to target global travellers.
Global, Sponsorship, Football, Strategy, Commercial
Esports Was Supposed to Be Bigger Than the NBA. What Happened? – Sportico *
Post-hype reality check on esports' business fundamentals.
Esports, Business, Sports, Industry Trends
Inside the WNBA's New $281 Million Media Rights Deals – Yahoo Sports *
How smart packaging unlocked a 6x jump in value.
US, WNBA, Media Rights, Women's Sport, Broadcast
LIV Golf Files for Bankruptcy: What to Know and What Comes Next – Sportico
Dissecting the economics behind golf's boldest disruptor.
Golf, Business, Bankruptcy, Sponsorship
Professional Sports
Is Roger Goodell Worth $1 Billion To NFL Owners? – Substack
Commissioner pay as a proxy for league value creation.
US, NFL, MediaRights, Governance, Commercial
NFL 2026: As Netflix Gets More Games, Will It Lose Any Magic? – Sportico *
What more NFL games mean for Netflix's sports strategy.
NFL, Streaming, Media Rights, Strategy
College Football Playoff exploring a 24‑team format with ESPN – The Athletic
More playoff games, more windows, more sponsorship inventory.
US, MediaRights, Sponsorship, CollegeFootball, Strategy
Lionel Messi reaches agreement in principle to purchase Spanish second-tier club Eldense – The Athletic
What Messi's club buy means for multi-club strategies.
EU, Football, Ownership, Commercial Strategy, Global Brands
Digital & Social
How I Built an SEO/AEO Blog Engine – Substack
Designing content so Google and AI assistants find you.
Global, AI, Content Strategy, Search, Digital
Attention Is Rented. Memory Is the New Media – LBB Online *
Why long-term fan memories beat short-term impressions.
Global, AI, Sponsorship, Fan Engagement, Experiential
Media & Entertainment
Netflix to Report Box Office on Six Upcoming Theatrical Releases as It Ramps Up Theatrical Ambitions – Variety
Netflix leans into cinemas and data transparency for hits.
Global, Streaming, Media Rights, Revenue, Data
Summer Movie Season Was Hotter Than Ever (Deadline $4.76b record box office) – Deadline
Record box office offers clues for live event recovery.
US, MediaRights, Ticketing, FanExperience, Entertainment
Channel 4 to Cut Around 300 Jobs Amid Tough Advertising Market – The Guardian
UK ad squeeze that flows through to sports rights.
UK, Broadcast, Advertising, Media Rights, Business Strategy
Geek Out
Causal Inference With Python: A Guide to Regression Discontinuity Design – Medium
A practical method to prove campaigns really worked.
Global, Data, Analytics, Measurement, Technology
How to Turn Any Network Into an Interactive Knowledge Graph To Discover Hidden Insights. – Medium
Mapping complex fan and sponsor relationships for new value.
Global, Data, Knowledge Graphs, CRM, Sponsorship
AI
What Writers Who Use AI Want You to Know – Every
Real workflows for blending AI into content teams.
Global, AI, Content, Sponsorship, Productivity
AI Is Producing More Software. Why Isn't It Being Used? – Wharton *
Why so many AI pilots never reach everyday operations.
Global, AI, Product Development, Operations, Sports Business
AI Is Bringing Broadcasters Back From the Dead — and Creating New Ones – The Hollywood Reporter
How AI-powered channels are reshaping sports broadcasting.
Global, AI, Broadcasting, MediaInnovation, Strategy
Make You Think
How Korea & Japan Turned Ordering Food Into a UX Masterclass – Medium
Lessons from kiosks that stadium UX teams should steal.
Global, UX, Venues, Fan Experience, Technology
News Corp argues against live sport advertising, zeroes in on non-fanatical fans – Mumbrella
Rethinking whether live sport is always the best buy.
AU, Marketing, Media, Advertising, Sports Business
Inside the Lucas Museum of Narrative Art in Los Angeles – Forbes Travel Guide
A new IP-driven cultural venue sports can learn from.
US, Venues, FanExperience, IP, MixedUse
Listen to Sports Geek Rapid Rundown on your fave podcast platform.
Want to drive more revenue from digital? Join the waitlist for Digital To Dollars.
Featured image credit: TrickyH, “Crowd at Dora Stadium,” via Wikimedia Commons, CC BY-SA 4.0.
