LIV Golf’s Liquidation, Man Utd’s Promises & Fanatics’ Rewards Play

LIV Golf Seeks to Begin Liquidation in Early 2027 – Front Office Sports

Inside LIV Golf’s looming liquidation and investor fallout.

US, Golf, Finance, Liquidation, Investment

Revisiting Sir Jim Ratcliffe’s Man Utd promises: Three years on, is anything ‘best in class’? – The Athletic

Audit of a super‑club’s transformation promises and delivery.

UK, Football, Ownership, Strategy, Governance

How Fanatics Is Turning Everyday Spending Into Sports Rewards – Huddle Up *

Deep dive on Fanatics’ new sports‑centric loyalty flywheel.

US, SportsBiz, Sponsorship, FanEngagement, Fintech

The Ripple Effects of a 24-Team College Football Playoff – Front Office Sports *

How a 24‑team playoff reshapes media, money and schedules.

US, College Football, Media Rights, Competition Format, Revenue

PGA Tour Taps Rolex, Amazon as Sponsorships Surpass $1 Billion – Bloomberg

How the PGA Tour built a billion‑dollar sponsor roster.

Golf, Sponsorship, Marketing, Media, Revenue

F1 Could Go Private in Next 2 Years, Ex-Liberty Media CEO Says – Sportico

Potential F1 take‑private and what it means for investors.

Formula 1, Finance, Media, Investment

CFP Expansion Raises Big Questions for Group of 6 Conferences – Front Office Sports

What expansion means for college football’s long tail.

US, College Sports, Media Rights, Sponsorship, Expansion

Australian Football League Mandates AFL iD Integration Across AFL Live App Platform – Ministry of Sport *

AFL moves to mandatory digital ID for all app users.

AU, AFL, Digital transformation, Fan engagement, Data management

Grand Theft Auto VI £2,500 Varsity Jacket Sells Out Amid Huge Launch Queue – Polygon

£2,500 GTA varsity jacket shows fandom’s pricing power.

UK, Merchandising, FanEngagement, Gaming, Revenue

Meta goes global with age-gating, calls on TikTok and YouTube to do likewise – Mumbrella

Stricter age‑gating will reshape youth social strategies.

AU, Social Media, Technology, Youth Protection, Audience Development

HBO Max–Paramount+ Bundle Launching in 2027 – Deadline

Streaming bundle points to the next phase of consolidation.

US, Streaming, MediaRights, Subscription, Strategy

Skydance to bundle Paramount+ and HBO Max in early 2027 – Insider Sport

What a mega‑bundle means for future sports rights.

Broadcasting, Media Rights, Streaming, Technology

Inside the making of Wrexham’s kit: A year-long process and ‘blank canvas’ to tell a story – The Athletic

Wrexham’s kit as a storytelling and revenue engine.

UK, Football, Merchandise, Brand, Storytelling

New Tech Cycle: OBS Embraces Cloud, AI, Virtualized Infrastructure in the Race Towards LA28 and Beyond – Sports Video Group *

How Olympic broadcasting is being rebuilt for LA28.

Global, Olympics, Broadcast, AI, Cloud

Iterable | The Sports MarTech Playbook – SportsPro

Practical framework for real‑time, personalised fan marketing.

Marketing Technology, Fan Engagement, Personalization, Data Analytics

How AI Is Impacting Everything Private Equity to Broadcasters, Streamers, Federations – Sports Video Group

Cross‑chain view of AI’s impact on the sports ecosystem.

Global, AI, Media, Investment, Governance

ChatGPT just became the new Google Business Profile, and CMOs finally get the numbers – The State of Brand *

Why your club’s ChatGPT profile now really matters.

Global, AI, Digital Marketing, Sponsorship, Data & Analytics

How High-School Athletes Are Becoming Businesses via NIL (WSJ) – The Wall Street Journal

Teenagers as NIL businesses reshape talent pathways.

US, NIL, Sponsorship, Youth-Sport, Data