In this week's Sports Geek Podcast we have a good chat with Daniel Pinne from Melbourne Storm about using Twitter Ads as part of the advertising mix, look at NRL Origin series and discuss YouTube and where it fits in sports digital landscape. We also catch up with Ed Wyatt on ABC Grandstand to discuss the NBA Draft from a TV and digital point of view.
More specifically, in this podcast you’ll find out about:
How Twitter Ads compare to Google and Facebook ads for Melbourne Storm
A look at Snappy TV used by Telstra during Origin
Why sponsors are best placed to ambush sports teams and events
How Melbourne Storm used a freakish Billy Slater video to develop awareness for membership
How YouTube nearly secured rights to NBA.com
What the AFL can learn from NBA Draft
Why the NBA Draft is a perfect opportunity to engage fans for lottery teams
Sean understands the sports digital landscape, and that’s why he started Sports Geek. Working with clients across the sports digital world, he helps teams & leagues drive more revenue from digital and is focused on getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek or present keynotes at sports conferences worldwide. Send him a tweet @seancallanan.