Sports Geek Podcast available on iTunes and StitcherIn this week's Sports Geek Podcast we have a good chat with Daniel Pinne from Melbourne Storm about using Twitter Ads as part of the advertising mix, look at NRL Origin series and discuss YouTube and where it fits in sports digital landscape.  We also catch up with Ed Wyatt on ABC Grandstand to discuss the NBA Draft from a TV and digital point of view.

More specifically, in this podcast you’ll find out about:

  • How Twitter Ads compare to Google and Facebook ads for Melbourne Storm
  • A look at Snappy TV used by Telstra during Origin
  • Why sponsors are best placed to ambush sports teams and events
  • How Melbourne Storm used a freakish Billy Slater video to develop awareness for membership
  • How YouTube nearly secured rights to
  • What the AFL can learn from NBA Draft
  • Why the NBA Draft is a perfect opportunity to engage fans for lottery teams

Thanks again for the feedback, very humbled to see Sports Geek Podcast listed at #3 on iTunes Management & Marketing page.

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Melbourne Storm leading the way using Twitter AdsResources from the episode

Here is an example of a tweet using Snappy TV

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See you at SEAT in Salt Lake City

Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.

Join me at SEAT Salt Lake City July 14-15 2023

SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek

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