In this week's Sports Geek Podcast we have a good chat with Daniel Pinne from Melbourne Storm about using Twitter Ads as part of the advertising mix, look at NRL Origin series and discuss YouTube and where it fits in sports digital landscape. We also catch up with Ed Wyatt on ABC Grandstand to discuss the NBA Draft from a TV and digital point of view.
More specifically, in this podcast you’ll find out about:
- How Twitter Ads compare to Google and Facebook ads for Melbourne Storm
- A look at Snappy TV used by Telstra during Origin
- Why sponsors are best placed to ambush sports teams and events
- How Melbourne Storm used a freakish Billy Slater video to develop awareness for membership
- How YouTube nearly secured rights to NBA.com
- What the AFL can learn from NBA Draft
- Why the NBA Draft is a perfect opportunity to engage fans for lottery teams
Thanks again for the feedback, very humbled to see Sports Geek Podcast listed at #3 on iTunes Management & Marketing page.
If you have a question for the podcast please leave it using Speakpipe plugin on the left of this page.
Resources from the episode
- Find Daniel Pinne on Twitter (@DanPinne) and Linkedin
- Follow Ed Wyatt on on Twitter (@edwyatt)
- @MelbourneStorm and Facebook.com/MelbStormRLC
- Billy Slater freakish goal YouTube video (with annotation to increase subscribers)
- Sports Geek custom Adidas shoes (Version 1)
- #RootingForOz advert under Melbourne Sydney flight path
- @Telstra_News tweet showing Origin highlights using Snappy TV
- Ways to fix AFL Draft (From Sports Geek archive back in 2009!)
- Geek Vs Nerd that states that Sports Geek is a oxymoron
- Read posts from Curtis and Jamie including Sponsor and Lottery Pick Activations at the #NBADraft
- Catch ABC Grandstand segment based on SGP episode 4 with George Rose
- Sounds of the game thanks to Brad Mayne and Dirk Nowitski from #SportsGeekTrip 1
Here is an example of a tweet using Snappy TV
[VIDEO] Quick try for QLD. They're off to a great start #Queenslander #FanBattle #Origin http://t.co/y3QGq1u3BI
— Telstra_news (@Telstra_news) June 26, 2013
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See you at SEAT in Salt Lake City
Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.
SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek
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