On this week's episode, Sean chats with Michael Brown, CEO of the Asian Cup Local Organising Committee as part of the Sports Geek CEO series. In the lead up to Christmas some people are winding down but not Michael Brown and his team at the Asian Cup with a major football tournament on 9th January 2015 his team are working through a large to-do list before it starts.

On this Sports Geek Podcast you will learn:

  • How Michael found his way into sports business
  • His work in AFL with Hawthorn at a vital time in the club history
  • How he was lured across to work in Cricket
  • Becoming a “three-sport” star taking on role at Asian Cup
  • How you start from nothing – 4 staff at the beginning
  • How Michael helped the best he could with Phillip Hughes funeral
  • What I'm planning in 2015
Michael Brown CEO of Asian Cup LOC with Socceroos Tim Cahill and mascot Nutmeg

Resources from the podcast

Why I’m bullish on podcasting like Gary Vanyerchuk

Posts from Michael Brown and Asian Cup you may have missed

Michael Brown with Asian Cup mascot Nutmeg and inspirational Claire Falls.


Michael with his #PutYourBatsOut tribute to late Phillip Hughes


Lots of activations in host cities to get fans involved

Getting support for non Socceroos games via Adopt a Team

Asian Cup promo video


What we do

Download Look Book

Download Premier League Look Book

New Sports Geek Look Book now available for free download for Sports Geek Podcast listeners.
Download Look Book
Book Now

Want us to review your content plans?

We'll work with your team to develop better content for your fans AND your sponsors.
Book Now
Register Interest

Want to join Sean at SEAT 2015?

Sean is organising a pre-SEAT trip including team visits in Seattle, Portland & San Francisco.
Register Interest

Sports Geek Podcast by the numbers

iTunes Reviews
Podcasts in 2014
Downloads (SGP & BBB)

My first and last Football game

#AC2015 MediaGame - MarkBosnich, Craig Moore, Alan Davidson and.... Sean Callanan

Listen to Sports Geek

Sports Geek podcast available on all podcast platforms

Support our content efforts on Patreon

As Sean Callanan, founder of Sports Geek and host of the Sports Geek podcast has mentioned on the podcast before: “The podcast is for my clients of Sports Geek – past, current & future”. It has also been a tremendous channel to grow the Sports Geek client roster.

What we didn’t see coming was the tremendous support from the sports business industry from around the world. We’ve had emails, DMs, tweets come in from listeners from all over who continue to listen and support all Sports Geek content.

Each month here is the sports business content we deliver:

Our Patreon campaign gives YOU a chance to support our efforts in producing content for the sports business world through podcasts, guides and email newsletters.


Our supporters (become one)

DMC Sport
SEAT Conference - 2020 Minneapolis June 27 – July 1
Play Media
Sports Where I Am
G2G Sports
Support Sports Geek on Patreon