SEAT Conference 2015 – San Francisco 2017-09-17T18:47:02+00:00

SEAT Conference hits San Francisco July 19-22

Learn & collaborate with the best

SEAT Conference is famous for deep dive sessions on all tracks – CIO/IT, Digital & Ticketing. The agenda is developed in collaboration with the SEAT Steering committee with representatives from NFL, MLB, MLB, NHL, NCAA and international leagues in UK & Europe.

Over 700 sports business executives attended SEAT Miami over 3 days, we expect nearly 1000 to attend SEAT 2015 in San Franscisco

What you'll get from #SEAT2015

  • Sunday – Tour of Levi’s Stadium with San Francisco 49ers executives
  • Networking events – Wine Tasting and Technology tour of AT&T Park
  • All-In Keynotes – Covering big issues facing sports teams & venues
  • Deep dive track sessions – Case studies, in-depth discussions on success & failures
  • Closed Door Sessions – No vendors allowed, where the best discussion happens
  • Sponsors committed to growing your business, Christine sets the bar very high for sponsors to collaborate with teams not big sales pitches at SEAT.
  • Softball game & networking event at AT&T Park, your chance to play in the big leagues!

Who should attend #SEAT2015?

  • CEO/CXO – Executives looking to get a good overview of IT, Digital & CRM will learn from the best.
  • CIO/IT – Looking to solve governance,Wi-Fi, Data warehouse issues?
  • Digital -Your digital team will learn from an mix with the best in the business
  • CRM – Thought leaders in CRM & ticketing will be attending with many teams at different stages to learn from & discuss data strategies and ticketing efforts.

Around the World in 60 Minutes – world's best sports digital case studies

I need your help, give me your best!

Last year I presented a keynote showcasing the best digital case studies from around the world with case studies from NBA, Arsenal, AFL, NASCAR, Detroit Red Wings, Tampa Bay Lightning, Melbourne Storm and more.

Last year's theme was “Digital is the face paint of a sports fan generation” focussed on content strategy and campaigns.  You watch the keynote intro here and download the supporting eBook here that had over 1500 downloads.

2015 theme is “Online meet offline” looking at campaigns engaging fans in the stands and at home and connecting them with digital efforts.  It will include case studies looking at the following:

  • how teams are activating content produced by fans in stadium
  • how teams are driving more fans into stadium via digital
  • how teams are connecting their digital cheer squads online and offline
  • how fans are using new technology to present a new game day experience
  • how video is being used by teams and fans to show their digital face paint
  • how teams are using influencer marketing
  • how new platforms and applications are being used to reach new fans
  • profile innovate ways to attract valuable data from fans – both transactional & behavioural data
  • many more, I look forward to your submissions

I will lean on my Sports Geek Podcast guests and the SEAT Steering Committee for great case studies, please nominate your campaign or even a small content idea that was a tremendous success for you.  Additionally if you want me to find out more of a campaign you liked, admired from another team please alert me and I'll follow up to include it.

Where Sean will be speaking at #SEAT2015

Health permitting (see lost voice keynote address from SEAT Miami) I will be presenting at SEAT Conference in San Francisco.

The final agenda is being locked down by the SEAT steering committee but here is what I have planned for now.

Sunday July 19

Sports Geek Podcast Interview Series

1:00-3:00pm I'll be interviewing on stage for the Sports Geek Podcast, we'll be live streaming on Periscope and you'll hear from some familiar guests and some new ones.

Levi's Stadium Welcome Address

5:00pm This time with a voice

Monday July 20

Digital Opening

As chair for the Digital Track I will open proceeding and host a few panels


Around the World in 60 minutes – Case Studies from sports digital world – Offline to Online

Closed Door Round Table

Collaborative session to solve the world's sports digital problems

Tuesday July 21

Digital Opening

As chair for the Digital Track I will open proceeding and host a few panels

Fireside Chat

I will moderate a discussion with leading sports executives to dive deep on big issues facing sports executives.

Closing Keynote Panel

Moderating a panel on organisational collaboration and getting CIOs, CMOs & CDOs working together to drive organisational success.

Sean Callanan opening SEAT Miami without a voiceSEAT Fireside chat with Kenny Lauer, Oscar Ugaz & Richard ClarkeSean leading a SEAT 2012 closed door session in Kansas City (on crutches)SEAT London panel moderated by Sean CallananSEAT attendees BOLTING to start Sean
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See you at SEAT 2015

SEAT will be in London and San Francisco in 2015
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Special Offer

Special Offer for 1st time Australian/NZ sports executives

Get a special Sports Geek price. Great value.
Special Offer

SEAT 2015 - Innovation Showcase

Compete with the top, early-stage, sports startups at SEAT 2015 San Francisco

Contact Sports Geek

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