Tom Halls from British Tennis has two goals, getting people to play tennis and getting fans to attend events like Davis Cup.  Sean Callanan chats with Tom the head of digital for Lawn Tennis Association on how digital can deliver both objectives.

On this Sports Geek Podcast you will learn about:

  • How Tom worked with big sports brands and then sports
  • What does the Lawn Tennis Association do?
  • How website design relates to tennis participation
  • Why participation drives different metrics than regular sports fans
  • Looking at how British Tennis engages around Davis Cup
  • Some of Tom's key takeaways from SEAT 2015
Tom Halls on British Tennis at SEAT 2015

Resources from the podcast


Listen to EPISODE 100

This episode is part of a double episode, listen to Charlie Shin from MLS

More from Tom Halls

Already using his new son for viral content

Congrats on Davis Cup win against the Aussies

Andy Murray was dominant!

Trash talking wasn't need Tom, you're above that 😉

Great stuff

Another #TeamDigital Champion

Great panel at #SEAT2015

Nice picture 😉

Send Tom a tweet that you listened (or just read this post).

Question of the Podcast

Are you networking for your next job even though you have one now?

Connect with Sean Callanan on Linkedin if you haven't already or follow Sports Geek on Linkedin.

Sports Geek Podcast by the numbers

iTunes Reviews

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Well produced podcast

iTunes by boojem from USA on September 2, 2015

Great production values and excellent digital marketing insights explored within a sporting world context.

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Tom Halls Filling Courts and Stands for British Tennis Transcription

See you at SEAT in Las Vegas

Join us at SEAT in Las Vegas - June 23-26

Join Sean at SEAT Las Vegas in June.  All attendees will have the option to claim a discounted Pick My Brain session.

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