On this week's podcast, Sean recaps a very successful #SEATLondon. He also catches up with Richard Ayers, the CEO of digital performance accelerator, Seven League and The Football League's Andy Dodd.

On this Sports Geek Podcast you will learn:

  • Why you need to attend SEAT Conferences, it's all about collaboration!
  • How Richard started out in sports and founded Seven League
  • Why it's not about ‘fan engagement' but more about ‘fan's engagement'
  • Importance of dark social
  • The most helpful app you'll need if you'd like more control of your digital footprint
  • Why you need a digital marriage counsellor
  • Why, from a league point of view, staying neutral isn't always the best way to go
  • How Football League manages to engage fans of 72 teams
  • Why the #OwnTheArch campaign was so successful for Football League
Richard Ayers talking at #SEATLondon

Resources from the podcast

Sports Geek Podcast shoutout

Thanks to SGP listener Sean Ritchie for the shoutout on the NBL Canada playoffs telecast.  The challenge has been set, who will be next?

Posts from #SEATLondon you may have missed

Listen to this podcast to find out what Sean said next.

The @SportsGeekShoes for #SEATLondon

Bob Jordan was excellent as always

Great tweeting from Callum all day

This was a fun panel

Richard missed out Pearse was a highlight, a future podcast guest for sure.

And yes I did ask Mike Gatting about THAT BALL

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KMs Travelled this week

Join Sean at #SEATLondon and #SBWeek

Join Sean at SEAT in San Francisco, it will be the best SEAT yet.

Deep dive technology tour of Levi's Stadium, 2 full days of excellent panels & keynotes and get to network with the very best in the sports business.  Over 100+ sports teams expected to be in attendance.

Don't forget special offer for first time attendees from Australia & New Zealand, closing soon.

Special Offer for Australian & NZ sports teams, closing soon

Join us for #SBWeek on April 13, save the date at Etihad Stadium, tickets to be released soon.

Will include a technology tour of Etihad Stadium and find out what Sean learned at #SEATLondon.


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#SEATLondon Success, Richard Ayers and Andy Dodd on UK Sports Fans Transcription