On this week's podcast, Sean recaps a very successful #SEATLondon. He also catches up with Richard Ayers, the CEO of digital performance accelerator, Seven League and The Football League's Andy Dodd.

On this Sports Geek Podcast you will learn:

  • Why you need to attend SEAT Conferences, it's all about collaboration!
  • How Richard started out in sports and founded Seven League
  • Why it's not about ‘fan engagement' but more about ‘fan's engagement'
  • Importance of dark social
  • The most helpful app you'll need if you'd like more control of your digital footprint
  • Why you need a digital marriage counsellor
  • Why, from a league point of view, staying neutral isn't always the best way to go
  • How Football League manages to engage fans of 72 teams
  • Why the #OwnTheArch campaign was so successful for Football League
Richard Ayers talking at #SEATLondon

Resources from the podcast

Sports Geek Podcast shoutout

Thanks to SGP listener Sean Ritchie for the shoutout on the NBL Canada playoffs telecast.  The challenge has been set, who will be next?

Posts from #SEATLondon you may have missed

Listen to this podcast to find out what Sean said next.

The @SportsGeekShoes for #SEATLondon

Bob Jordan was excellent as always

Great tweeting from Callum all day

This was a fun panel

Richard missed out Pearse was a highlight, a future podcast guest for sure.

And yes I did ask Mike Gatting about THAT BALL

What we do

Book Now

Let's get to work!

We'll work with your team to develop better content for your fans AND your sponsors.
Book Now
Book Sean

Sports Geek in San Francisco

Want to catch up with Sean in San Francisco?
Book Sean
Register Interest

Want to join Sean at SEAT 2015?

Sean is organising a pre-SEAT trip including team visits in Seattle, Portland & San Francisco.
Register Interest

Sports Geek Podcast by the numbers

iTunes Reviews
KMs Travelled this week

Join Sean at #SEATLondon and #SBWeek

Join Sean at SEAT in San Francisco, it will be the best SEAT yet.

Deep dive technology tour of Levi's Stadium, 2 full days of excellent panels & keynotes and get to network with the very best in the sports business.  Over 100+ sports teams expected to be in attendance.

Don't forget special offer for first time attendees from Australia & New Zealand, closing soon.

Special Offer for Australian & NZ sports teams, closing soon

Join us for #SBWeek on April 13, save the date at Etihad Stadium, tickets to be released soon.

Will include a technology tour of Etihad Stadium and find out what Sean learned at #SEATLondon.


Contact Sean to catch up in San Francisco or San Diego

Never miss a vital sports business article again!

Sign up for Sports Geek News weekly email

#SEATLondon Success, Richard Ayers and Andy Dodd on UK Sports Fans Transcription

Download Podcast Transcription

Listen to Sports Geek

Sports Geek podcast available on all podcast platforms

Support our content efforts on Patreon

As Sean Callanan, founder of Sports Geek and host of the Sports Geek podcast, has mentioned on the podcast before: “The podcast is for my clients of Sports Geek – past, current & future”. It has also been a tremendous channel to grow the Sports Geek client roster.

What we didn't see coming was the tremendous support from the sports business industry from around the world. We've had emails, DMs, tweets come in from listeners from all over who continue to listen and support all Sports Geek content.

Each month here is the sports business content we deliver:

Our Patreon campaign gives YOU a chance to support our efforts in producing content for the sports business world through podcasts, guides and email newsletters.


Become a Sports Geek Patreon supporter

Our supporters (become one)

DMC Sport
Glory League
SEAT Conference - 2020 Minneapolis June 27 – July 1
Play Media
Creator Global
SG Esports
Sporty Trip
Lumin Sports Technology
POPA (Projects of PAssion)
Mekko Graphics
Pronto CX

Startup Supporters (learn how you can qualify)

Sports Where I Am
Boom Stats Analysis
Fly Fan
G2G Sports
Live Graphics Systems (LIGR)
Support Sports Geek on Patreon
Sign up as a Business Patron