Lord's Cricket Ground is one of the most revered stadiums in the world, just don't call it a stadium. It is rightly considered the Home of Cricket and will see England and Australia battle for of the most prestigious and smallest trophies in world sports, The Ashes. I catch up with Ian Treseder Digital Manager at the MCC and Lord's to discuss how they are using digital to engage the fans at the ground and at home.
On this Sports Geek Podcast you will learn:
Why you don't call Lord's a stadium
How the egg and bacon crowd are embracing digital
How Ian used Go Pros to capture some unique footage of cricketing legends
Finding the balance of fan engagement and customer service
- New #SmallButSpecial campaign for the Ashes