Lord's Cricket Ground is one of the most revered stadiums in the world, just don't call it a stadium. It is rightly considered the Home of Cricket and will see England and Australia battle for of the most prestigious and smallest trophies in world sports, The Ashes. I catch up with Ian Treseder Digital Manager at the MCC and Lord's to discuss how they are using digital to engage the fans at the ground and at home.
On this Sports Geek Podcast you will learn:
Why you don't call Lord's a stadium
How the egg and bacon crowd are embracing digital
How Ian used Go Pros to capture some unique footage of cricketing legends
Finding the balance of fan engagement and customer service
- New #SmallButSpecial campaign for the Ashes
Resources from the podcast
- Connect with Ian Treseder on Twitter (@treseder) and Linkedin
- Follow Lord's on Facebook, @HomeOfCricket on Twitter and @HomeOfCricket on Instagram and Lords.org
- Listen to podcast episode from SEAT London
- Like SEAT on Facebook and follow @SEATconference on Twitter
- Have you signed up for weekly Sports Geek News?
From SEAT London
Lord's on YouTube
Sachin Tendulkar walks out to bat through Lord's Long Room.
Adam Gilchrist with GoPro camera
#SmallButSpecial campaign
All ready for the Ashes
Vale Phil Walsh
Silence
Silence #weflyasone #RIPPhilWalsh pic.twitter.com/qlHu5BGVx3
— Adelaide Crows (@Adelaide_FC) July 5, 2015
Support of football world
Teams across Australia followed example of @HawthornFC @CollingwoodFC last weekend. Thank you http://t.co/qDlqbZml5C pic.twitter.com/pnrBBMZNyH
— Adelaide Crows (@Adelaide_FC) July 6, 2015
Tremendous support from Adelaide
The view from the AFC top floor. Incredible #weflyasone pic.twitter.com/ly4fLWu0sV
— Adelaide Crows (@Adelaide_FC) July 6, 2015
So many amazing photos and tweets this weekend. Thank you. Here are some: http://t.co/paTfyOlVqn pic.twitter.com/a8tEya8I9K
— Adelaide Crows (@Adelaide_FC) July 5, 2015
Support from colleagues in AFL
Remarkable @CollingwoodFC @HawthornFC #weflyasone 👏👏 pic.twitter.com/u3tWTdaqC8
— Adelaide Crows (@Adelaide_FC) July 3, 2015
Remarkable @CollingwoodFC @HawthornFC #weflyasone 👏👏 pic.twitter.com/u3tWTdaqC8
— Adelaide Crows (@Adelaide_FC) July 3, 2015
Sports Geek Podcast by the numbers
Thanks for the review on iTunes
Incredible Insight!
in iTunes by Luke Malcher from UK
Thank you Sean for brining together some of the most influential people in Digital Sports to share their insights, methods and opinions. Immensely informative. A fantastic podcast. Keep them coming!
View and share this review
How can we help you?
Cricket, Lord’s and Go Pros with Ian Treseder Transcription
Listen to Sports Geek
Support our content efforts on Patreon
As Sean Callanan, founder of Sports Geek and host of the Sports Geek podcast has mentioned on the podcast before: “The podcast is for my clients of Sports Geek – past, current & future”. It has also been a tremendous channel to grow the Sports Geek client roster.
What we didn't see coming was the tremendous support from the sports business industry from around the world. We've had emails, DMs, tweets come in from listeners from all over who continue to listen and support all Sports Geek content.
Each month here is the sports business content we deliver:
- Sports Geek podcast interviews – weekly deep-dive interviews with sports executives sharing best practice and case studies
- #SportsBizZoom Calls – networking Zoom calls with sports business executives
- Sports Geek News – a weekly curated email by Sean Callanan all the sports business, marketing & technology articles you may have missed.
Our Patreon campaign gives YOU a chance to support our efforts in producing content for the sports business world through podcasts, guides and email newsletters.
PLEASE CHECK OUT AND SUPPORT THE BUSINESSES BELOW
Our supporters (become one)
