Lord's Cricket Ground is one of the most revered stadiums in the world, just don't call it a stadium. It is rightly considered the Home of Cricket and will see England and Australia battle for of the most prestigious and smallest trophies in world sports, The Ashes. I catch up with Ian Treseder Digital Manager at the MCC and Lord's to discuss how they are using digital to engage the fans at the ground and at home.
On this Sports Geek Podcast you will learn:
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Why you don't call Lord's a stadium
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How the egg and bacon crowd are embracing digital
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How Ian used Go Pros to capture some unique footage of cricketing legends
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Finding the balance of fan engagement and customer service
- New #SmallButSpecial campaign for the Ashes

Resources from the podcast
- Connect with Ian Treseder on Twitter (@treseder) and Linkedin
- Follow Lord's on Facebook, @HomeOfCricket on Twitter and @HomeOfCricket on Instagram and Lords.org
- Listen to podcast episode from SEAT London
- Like SEAT on Facebook and follow @SEATconference on Twitter
- Have you signed up for weekly Sports Geek News?
Lord's on YouTube
Sachin Tendulkar walks out to bat through Lord's Long Room.
Adam Gilchrist with GoPro camera
#SmallButSpecial campaign
All ready for the Ashes
Vale Phil Walsh
Silence
Silence #weflyasone #RIPPhilWalsh pic.twitter.com/qlHu5BGVx3
— Adelaide Crows (@Adelaide_FC) July 5, 2015
Support of football world
Teams across Australia followed example of @HawthornFC @CollingwoodFC last weekend. Thank you http://t.co/qDlqbZml5C pic.twitter.com/pnrBBMZNyH
— Adelaide Crows (@Adelaide_FC) July 6, 2015
Tremendous support from Adelaide
The view from the AFC top floor. Incredible #weflyasone pic.twitter.com/ly4fLWu0sV
— Adelaide Crows (@Adelaide_FC) July 6, 2015
So many amazing photos and tweets this weekend. Thank you. Here are some: http://t.co/paTfyOlVqn pic.twitter.com/a8tEya8I9K
— Adelaide Crows (@Adelaide_FC) July 5, 2015
Support from colleagues in AFL
Remarkable @CollingwoodFC @HawthornFC #weflyasone 👏👏 pic.twitter.com/u3tWTdaqC8
— Adelaide Crows (@Adelaide_FC) July 3, 2015
Remarkable @CollingwoodFC @HawthornFC #weflyasone 👏👏 pic.twitter.com/u3tWTdaqC8
— Adelaide Crows (@Adelaide_FC) July 3, 2015
Sports Geek Podcast by the numbers
Thanks for the review on iTunes
Incredible Insight!
in iTunes by Luke Malcher from UK
Thank you Sean for brining together some of the most influential people in Digital Sports to share their insights, methods and opinions. Immensely informative. A fantastic podcast. Keep them coming!
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Cricket, Lord’s and Go Pros with Ian Treseder Transcription
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