Richard Clarke on developing content for @Arsenal fans

Richard Clarke on developing content for @Arsenal fans

Richard Clarke discussion content and social media platforms that are working for ArsenalRecently in London on #SportsGeekTrip I caught up with Richard Clarke Managing Editor of Arsenal Media Group to discuss content, social media platforms and much more.  Also in this week I play a snippet from comedian's Wil Anderson's appearance on Beers, Blokes & Business on how he engages super fans and why it is important.

 On this podcast you’ll find out about:

  • What content works for Arsenal
  • Youtube strategy for Arsenal to engage global audience
  • Fan centric approach taken by Richard to deliver to Arsenal fans
  • How Instagram is going gangbusters for Arsenal
  • What social media platform they might next tackle
  • Snapchat – Yay or Nay?
  • What sports teams can learn from Wil Anderson on keeping your super fans happy

Resources from the episode

Download Podcast Transcription
2018-10-08T12:50:11+00:00

About the Author:

Sean understands the sports digital landscape, that’s why he started Sports Geek. Working with clients across the sports digital world he helps teams & leagues drive more revenue from digital and is focussed getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek Podcast or presenting keynotes at sports conferences around the world. Send him a tweet @seancallanan or message him in Sports Geek Nation Slack community.

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