Recently in London on #SportsGeekTrip I caught up with Richard Clarke Managing Editor of Arsenal Media Group to discuss content, social media platforms and much more. Also in this week I play a snippet from comedian's Wil Anderson's appearance on Beers, Blokes & Business on how he engages super fans and why it is important.
On this podcast you’ll find out about:
What content works for Arsenal
Youtube strategy for Arsenal to engage global audience
Fan centric approach taken by Richard to deliver to Arsenal fans
How Instagram is going gangbusters for Arsenal
What social media platform they might next tackle
Snapchat – Yay or Nay?
What sports teams can learn from Wil Anderson on keeping your super fans happy
Sean understands the sports digital landscape, that’s why he started Sports Geek. Working with clients across the sports digital world he helps teams & leagues drive more revenue from digital and is focussed getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek Podcast or presenting keynotes at sports conferences around the world. Send him a tweet @seancallanan or message him in Sports Geek Nation Slack community.