Richard Clarke discussion content and social media platforms that are working for ArsenalRecently in London on #SportsGeekTrip I caught up with Richard Clarke Managing Editor of Arsenal Media Group to discuss content, social media platforms and much more.  Also in this week I play a snippet from comedian's Wil Anderson's appearance on Beers, Blokes & Business on how he engages super fans and why it is important.

 On this podcast you’ll find out about:

  • What content works for Arsenal
  • Youtube strategy for Arsenal to engage global audience
  • Fan centric approach taken by Richard to deliver to Arsenal fans
  • How Instagram is going gangbusters for Arsenal
  • What social media platform they might next tackle
  • Snapchat – Yay or Nay?
  • What sports teams can learn from Wil Anderson on keeping your super fans happy

Resources from the episode

See you at SEAT in Salt Lake City

Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.

Join me at SEAT Salt Lake City July 14-15 2023

SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek

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