Recently in London on #SportsGeekTrip I caught up with Richard Clarke Managing Editor of Arsenal Media Group to discuss content, social media platforms and much more.  Also in this week I play a snippet from comedian's Wil Anderson's appearance on Beers, Blokes & Business on how he engages super fans and why it is important.

 

On this podcast you’ll find out about:

  • What content works for Arsenal
  • Youtube strategy for Arsenal to engage global audience
  • Fan centric approach taken by Richard to deliver to Arsenal fans
  • How Instagram is going gangbusters for Arsenal
  • What social media platform they might next tackle
  • Snapchat – Yay or Nay?
  • What sports teams can learn from Wil Anderson on keeping your super fans happy

Resources from the episode

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Join Sean at SEAT Las Vegas in June.  All attendees will have the option to claim a discounted Pick My Brain session.

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