Recently in London on #SportsGeekTrip I caught up with Richard Clarke Managing Editor of Arsenal Media Group to discuss content, social media platforms and much more. Also in this week I play a snippet from comedian's Wil Anderson's appearance on Beers, Blokes & Business on how he engages super fans and why it is important.
- What content works for Arsenal
- Youtube strategy for Arsenal to engage global audience
- Fan centric approach taken by Richard to deliver to Arsenal fans
- How Instagram is going gangbusters for Arsenal
- What social media platform they might next tackle
- Snapchat – Yay or Nay?
- What sports teams can learn from Wil Anderson on keeping your super fans happy
Resources from the episode
Find Richard Clarke on Twitter (@mrrichardclarke) and Linkedin- Check out Arsenal.com and on Facebook and @Arsenal on Twitter
- Download the FA Cup app built by Arsenal Media Group with updates from the FA Cup Final
- Look how Arsenal brought social to the players with this video with players reading tweets fro #GunningForTheCup
- Check out Unclassic commentary videos on YouTube
- Catch up with Richard at SEAT Conference
- Listen to full episode with Wil Anderson on Beers, Blokes & Business podcast
- Connect with our Wil Anderson via WilAnderson.com.au follow him on Twitter @Wil_Anderson, on Facebook, on Tumblr. Listen to his podcasts TOFOP and Wilosophy
- Thanks for iTunes reviews in Australian iTunes and USA iTunes.
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See you at SEAT in Salt Lake City
Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.
SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek
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