In the latest podcast, Sean catches up with Brooke Eaton, Director Digital Media for Barclays Center and Brooklyn Nets on the challenges balancing global and local marketing.
On this Sports Geek Podcast you will learn about:
- Brooke's baptism of fire in her new role just before NBA All-Star game
- How the Nets are connecting with Brooklyn
- The success of #bkneighborhood hashtag
- How Brooke's background in Olympics helped her move into NBA role
- Why it's all about “creating content and creating experiences”
- How marketing a stadium differs from a team
- How the Nets use Snapchat to tell stories
Resources from the podcast
- Follow Brooke Eaton on Twitter (@thisisbrooke) and Linkedin and ThisIsBrooke1 on Snapchat
- Follow @BrooklynNets on Twitter, Instagram (@brooklynnets) and Facebook.com/BrooklynNets and check out #bkneighborhood
- Have you signed up for weekly Sports Geek News?
Check out some highlights from Brooklyn Nets & Barclays Center
Brooklyn Nets awesome fan photo shoot documented on Snapchat
.@BrooklynNets had an awesome fan photo shoot yesterday & we documented on #snapchat: pic.twitter.com/h7arC4JC7E
— Brooke Eaton (@ThisIsBrooke) August 8, 2015
Brooklyn Nets Goofballs
Goofballs: http://t.co/eVFlWXs5qk #Nets pic.twitter.com/6v89iqZnV4
— Brooke Eaton (@ThisIsBrooke) July 29, 2015
Bye bye SEAT 2015
Bye lovely #SanFrancisco, and thank you @SEATconference for an awesome three days. #seat2015 pic.twitter.com/fPgfU0qjfZ
— Brooke Eaton (@ThisIsBrooke) July 22, 2015
Do you agree with this Snapchat take?
Going thru #SEAT2015 notes, 1 fav takeaway was @seancallanan's question: What if Ferris Bueller had #Snapchat? What would story look like?
— Brooke Eaton (@ThisIsBrooke) July 26, 2015
So I snapchatted Ferris Bueller to prove a point…
If #FerrisBueller had Snapchat… pic.twitter.com/kyutLKcJCw
— Sean Callanan (@seancallanan) August 16, 2015
Love this use of team based GIFs
When you remember it's Friday… #TGIF #Nets pic.twitter.com/IjAMXCZOsM
— BKLYN Nets (@BrooklynNets) August 28, 2015
Brooklyn Nets preseason announced
Thanks again Brooke for the chat and the tour of Barclays when I was in New York.
Sports Geek Podcast by the numbers
Thanks for the review on iTunes
Insightful content
via iTunes by Hultink from Australia on August 27, 2015
Great insights across and industry with varied digital strategies and execution. Sean is a true thought leader for the sports digital marketing space!
How can we help you?
Brooke Eaton on balancing global and local marketing Transcription
Listen to Sports Geek
Support our content efforts on Patreon
As Sean Callanan, founder of Sports Geek and host of the Sports Geek podcast, has mentioned on the podcast before: “The podcast is for my clients of Sports Geek – past, current & future”. It has also been a tremendous channel to grow the Sports Geek client roster.
What we didn't see coming was the tremendous support from the sports business industry from around the world. We've had emails, DMs, tweets come in from listeners from all over who continue to listen and support all Sports Geek content.
Each month here is the sports business content we deliver:
- Sports Geek podcast interviews – weekly deep dive interviews with sports executives sharing best practice and case studies
- Sports Geek Q&A – each Friday Sean Callanan answers 3 questions submitted via website, in real life and social media.
- Sports Geek News – weekly curated email by Sean Callanan all the sports business, marketing & technology articles you may have missed.
- #SportsBiz Zoom Calls – twice weekly Zoom calls with sports business executives
Our Patreon campaign gives YOU a chance to support our efforts in producing content for the sports business world through podcasts, guides and email newsletters.
PLEASE CHECK OUT AND SUPPORT THE BUSINESSES BELOW
Our supporters (become one)
