In the latest podcast, Sean catches up with Brooke Eaton, Director Digital Media for Barclays Center and Brooklyn Nets on the challenges balancing global and local marketing.

On this Sports Geek Podcast you will learn about:

  • Brooke's baptism of fire in her new role just before NBA All-Star game
  • How the Nets are connecting with Brooklyn
  • The success of #bkneighborhood hashtag
  • How Brooke's background in Olympics helped her move into NBA role
  • Why it's all about “creating content and creating experiences”
  • How marketing a stadium differs from a team
  • How the Nets use Snapchat to tell stories
Great to tour Barclays Center when in NYC

Resources from the podcast

Check out some highlights from Brooklyn Nets & Barclays Center

Brooklyn Nets awesome fan photo shoot documented on Snapchat

Brooklyn Nets Goofballs

Bye bye SEAT 2015

Do you agree with this Snapchat take?

So I snapchatted Ferris Bueller to prove a point…

Love this use of team based GIFs

Brooklyn Nets preseason announced

Thanks again Brooke for the chat and the tour of Barclays when I was in New York.

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Insightful content

via iTunes by Hultink from Australia on August 27, 2015

Great insights across and industry with varied digital strategies and execution. Sean is a true thought leader for the sports digital marketing space!

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Brooke Eaton on balancing global and local marketing Transcription

See you at SEAT in Salt Lake City

Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.

Join me at SEAT Salt Lake City July 14-15 2023

SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek

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