On this special series of Sports Geek podcast Sean dives into the Digital To Dollars pillar – Know Your Content

On this podcast you'll learn about:

  • How Sports Geek conduct a content review
  • Who should attend Know Your Content workshops
  • Why naming your content is a MUST
  • Developing your content pillars
  • Knowing when to let content that is not working go
  • How to help your commercial team to understand branded content opportunities
  • How to develop that big content idea and ACTUALLY do it!
Digital To Dollars - Know Your Content

Learn more about Digital To Dollars – Know Your Content

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Sports Business


Great podcast and a must-listen for all those interested in the business side of sports, very interesting insights from industry professionals, especially from digital marketing.
Pedro Iriondo via Apple Podcasts ·Germany

See you at SEAT in Salt Lake City

Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.

Join me at SEAT Salt Lake City July 14-15 2023

SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek

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