Ben Clink has been with the South Sydney Rabbitohs for almost 7 years. Straight after college, Ben started working with the content side of things managing social channels and measuring how people are receiving content. He also worked together with sales people to ensure that the content going out is for the best interest of the organisation.
Currently, Ben is the Head of Digital at Rabbitohs building and maintaining a relationship with their audiences on a daily basis and sending them commercial messages and getting a better understanding about the commercial side of things.
3:32 Redfern Oval being renamed to Metricon High Performance Centre
3:54 How Ben Clink got into the world of sports
10:17 Ben’s starting point in working with Rabbitohs’ digital, data and insights
12:34 The role of data in the organisation’s commercialisation piece
15:23 The structural change that resulted from building good digital and commercial relationships
16:58 The tools and methods they use to successfully roll out their digital activations
19:12 Utilising Facebook and Facebook Messenger to create multiple touch points for fans
21:35 Managing their digital team amidst the twists and turns in the space
26:19 Ben’s thoughts after the Digital to Dollars pitch workshop
28:53 How they are handling their partners’ increased expectations
30:51 How they are working on delivering outcomes for Rabbitohs’ sponsors
36:57 The challenges in the commercialisation piece
38:02 Sports Geek Closing Five
41:10 How the Rabbitohs fans are engaging in their Instagram stories
46:12 Need your digital strategy and content plan sorted? Book in a Digital to Dollar workshop
47:31 Love our episodes? Leave us a podcast review on Apple Podcasts
Inspiring quote for the win!
We're looking forward to seeing Rabbitohs in the finals