Sean Callanan chats with Ben Clink from South Sydney Rabbitohs about the journey of driving commercial outcomes from digital.

On this podcast you'll learn about:

  • Ben Clink about getting into sports
  • His role as the Head of Digital at Rabbitohs
  • What were his challenges earlier in the role
  • Effective tools and methods they use to roll out the club's digital activations
  • What areas in the digital space they are working on
  • His thoughts after a Digital to Dollar pitch workshop
Learn more about digital & commercialisation with Ben Clink

Listen to Ben Clink on Sports Geek

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Ben Clink on content as one of their commercial drivers

Having more successful content is going to lead to more successful commercial outcomes.

Ben Clink, South Sydney Rabbitohs

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About Ben Clink

Ben Clink has been with the South Sydney Rabbitohs for almost 7 years. Straight after college, Ben started working with the content side of things managing social channels and measuring how people are receiving content. He also worked together with sales people to ensure that the content going out is for the best interest of the organisation.

Currently, Ben is the Head of Digital at Rabbitohs building and maintaining a relationship with their audiences on a daily basis and sending them commercial messages and getting a better understanding about the commercial side of things.

Resources from the podcast

Highlights from podcast with Ben Clink

3:32 Redfern Oval being renamed to Metricon High Performance Centre

3:54 How Ben Clink got into the world of sports

10:17 Ben’s starting point in working with Rabbitohs’ digital, data and insights

12:34 The role of data in the organisation’s commercialisation piece

15:23 The structural change that resulted from building good digital and commercial relationships

16:58 The tools and methods they use to successfully roll out their digital activations

19:12 Utilising Facebook and Facebook Messenger to create multiple touch points for fans

21:35 Managing their digital team amidst the twists and turns in the space

26:19 Ben’s thoughts after the Digital to Dollars pitch workshop

28:53 How they are handling their partners’ increased expectations

30:51 How they are working on delivering outcomes for Rabbitohs’ sponsors

36:57 The challenges in the commercialisation piece

38:02 Sports Geek Closing Five

41:10 How the Rabbitohs fans are engaging in their Instagram stories

46:12 Need your digital strategy and content plan sorted? Book in a Digital to Dollar workshop

47:31 Love our episodes? Leave us a podcast review on Apple Podcasts

Some tweets you may have missed:

Inspiring quote for the win!

We're looking forward to seeing Rabbitohs in the finals


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The Pick my brain session is a two hour consulting session via GoToMeeting where you can get Sean's thoughts and opinions on ticketing or sponsorship campaigns, campaign development and digital content review.

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Thanks for the review on Apple Podcasts

Awesome guy

★★★★★ in Apple Podcasts by Spencer_stalnaker from United States of America on March 8, 2019

He’s the man, and his podcast are worth your while.

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Ben Clink from South Sydney Rabbitohs on Sports Geek – Podcast Transcription

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