On this week's episode Sean catches up Jayne Bussman-Wise, Senior Director, Content and Communications for the New York Red Bulls. Sean chats to Jayne about her new role with the Bulls as well as her career at NYCFC, Brookyln Nets and New York Rangers.
On this podcast you'll learn about:
- What Jayne learned helping launch two new sports team brands in New York market
- Why you need to trust your gut when launching new content
- What are content strands and why are they important for digital revenue?
- Why Jayne is pushing against the trend for shorter video and finding success in long form video storytelling
- The impact community initiatives can have looking at the Red Bulls Autism Awareness Night with dedicated sensory space in arena
- The importance of felling connected for fans especially in the competitive NYC sports scene
- Why sports business connections on Twitter have slowed and the importance of meeting in real life
- How Instagram Stories has changed the user behaviour to drive traffic and engagement from the platform
Resources from the podcast
- Thanks again to Jayne Bussman-Wise from New York Red Bulls, follow her on Twitter @JayneBWise and LinkedIn
- Follow New York Red Bulls on Twitter @NewYorkRedBulls, Facebook, Instagram and Snapchat
- Articles of interest:
- Other Sports Geek podcast episodes you might be interested in:
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Some tweets you may have missed
HUGE save!
Luis Robles' huge PK save on Jozy Altidore!#RBNY pic.twitter.com/ktQX4nYTiY
— New York Red Bulls (@NewYorkRedBulls) May 20, 2017
Red Bulls street team
Check out the Red Bulls Street Team in the BULLevard, featuring @masamichi0831! #RBNY
👻 https://t.co/rUSFNOU8po pic.twitter.com/Dw5xtZrQtb
— New York Red Bulls (@NewYorkRedBulls) May 19, 2017
Loyal New York Red Bulls Fans
"The support we get from our fans is always at such a high level." 🙌
📰 ➡️ https://t.co/bolwF70tPp#NYvTOR | #RBNY pic.twitter.com/S6qnG7nHve
— New York Red Bulls (@NewYorkRedBulls) May 19, 2017
Autism Awareness Jerseys for auction
Bid now on game-worn #RBNY Autism Awareness jerseys! All proceeds go to @autismspeaks.
📅➡️ https://t.co/AvUxlLlTxs#LIUBTogether pic.twitter.com/S9uvmL4jza
— New York Red Bulls (@NewYorkRedBulls) May 16, 2017
Great event for fans
RED Members had the opportunity to score autographs from every #RBNY player!
Become a RED Member today! ➡️ https://t.co/fh4sSnA5st pic.twitter.com/XcPjjcwGqL
— New York Red Bulls (@NewYorkRedBulls) May 16, 2017
Best home record in the MLS
Since @RedBullArena opened in 2010, the Red Bulls have the best home record in MLS, with the most home wins and points! #RBNY pic.twitter.com/uLX9a9NkzD
— New York Red Bulls (@NewYorkRedBulls) May 14, 2017
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Thanks for the review on iTunes
Terrific for Sports Professionals!
in iTunes by Soxboy46 from USA on May 5, 2017
The Sports Geek Podcast by Sean Callanan is a great sports podcast and does a deep dive into the business side of sports. He has educational guests who are knowledgable on the ever-changing digital and media landscape. This is must-subscribe podcast.
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