On this week's episode Sean catches up Jayne Bussman-Wise, Senior Director, Content and Communications for the New York Red Bulls. Sean chats to Jayne about her new role with the Bulls as well as her career at NYCFC, Brookyln Nets and New York Rangers.

On this podcast you'll learn about:

  • What Jayne learned helping launch two new sports team brands in New York market
  • Why you need to trust your gut when launching new content
  • What are content strands and why are they important for digital revenue?
  • Why Jayne is pushing against the trend for shorter video and finding success in long form video storytelling
  • The impact community initiatives can have looking at the Red Bulls Autism Awareness Night with dedicated sensory space in arena
  • The importance of felling connected for fans especially in the competitive NYC sports scene
  • Why sports business connections on Twitter have slowed and the importance of meeting in real life
  • How Instagram Stories has changed the user behaviour to drive traffic and engagement from the platform
New York sports digital scene with Jayne Bussman-Wise

Resources from the podcast

Sign up for these

Some tweets you may have missed

HUGE save!

Red Bulls street team

Loyal New York Red Bulls Fans

Autism Awareness Jerseys for auction

Great event for fans

Best home record in the MLS


Thanks for the review on iTunes

Terrific for Sports Professionals!

in iTunes by Soxboy46 from USA on May 5, 2017

The Sports Geek Podcast by Sean Callanan is a great sports podcast and does a deep dive into the business side of sports. He has educational guests who are knowledgable on the ever-changing digital and media landscape. This is must-subscribe podcast.

Join #SportsBiz Slack community

Download Podcast Transcription

Listen to Sports Geek

Sports Geek podcast available on all podcast platforms

Support our content efforts on Patreon

We've been producing podcasts at Sports Geek since 2013 as a way to stay connected with people we work with and learn new trends in sports business.

As Sean Callanan, founder of Sports Geek and host of the Sports Geek podcast, has mentioned on the podcast before: “The podcast is for my clients of Sports Geek – past, current & future”.  It has also been a tremendous channel to grow the Sports Geek client roster.

What we didn't see coming was the tremendous support from the sports business industry from around the world.  We've had emails, DMs, tweets come in from listeners from all over who continue to listen and support all Sports Geek content.

Our Patreon campaign gives YOU a chance to support our efforts in producing content for the sports business world through podcasts, guides and email newsletters.

Become a Patron of Sports Geek for as little as $4

Our supporters (become one)

Sports Where I Am
Tradable Bits
Creator Global
SG Esports
Reuters Sports
Sporty Trip
Glory League
Lumin Sports Technology
POPA (Projects of PAssion)
Mekko Graphics
Pronto CX
Interact Sport
Sport Business Partners
Clevanet Solutions
Checkmate Public Affairs
Digital Ticket Consulting

Startup Supporters (learn how you can qualify)

Live Graphics Systems (LIGR)
Sign up as a Business Patron