On this week's episode, we recap the #SportsConf discussion about the Rise of the Millenials: Best Practices in Engaging Today's Fan in the Feed with a great panel Jayne Bussman-Wise, Kash Razzagh, Kevin DeShazo, Patrick Cassidy and Valerie De La Rosa.

On this Sports Geek Podcast you will learn:

  • How to track and engage the millenial fans.
  • Today's sports fans' preference on consuming content.
  • Engaging fans from a team, social platform, brand, content discovery engine, fan network, etc. point of view.
  • The importance of creating a community where there's a conversation around your team/brand.
  • The significance of shifting the focus on the fans, instead of on your team/brand
  • Building brand awareness VS monetisation schemes
  • Why you need to approach different social platforms distinctly
Sean Callanan hosts #SportsConf panel

Resources from the podcast

 Preview for Unconvention with Jack Delosa

Watch the #SportsConf replay on YouTube

Posts from #SportsConf you may have missed

What 7:00am looks like at Sports Geek

Some tweets from our Google Hangout

Jess all over it as a panelist and live tweeting

Thanks Kevin for your contributions

Content fatigue is a problem

Hamsters > Cats on StumbleUpon

Follow the panelists

Great 2 days from Steve & Anthony

Andre Igoudala finished off #SportsConf with Erin Sharoni

Thanks to the guys from Hashtag Sports


Are you following @seancallanan on Instagram?



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We've been producing podcasts at Sports Geek since 2013 as a way to stay connected with people we work with and learn new trends in sports business.

As Sean Callanan, founder of Sports Geek and host of the Sports Geek podcast, has mentioned on the podcast before: “The podcast is for my clients of Sports Geek – past, current & future”.  It has also been a tremendous channel to grow the Sports Geek client roster.

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