On this week's episode, we recap the #SportsConf discussion about the Rise of the Millenials: Best Practices in Engaging Today's Fan in the Feed with a great panel Jayne Bussman-Wise, Kash Razzagh, Kevin DeShazo, Patrick Cassidy and Valerie De La Rosa.
On this Sports Geek Podcast you will learn:
- How to track and engage the millenial fans.
- Today's sports fans' preference on consuming content.
- Engaging fans from a team, social platform, brand, content discovery engine, fan network, etc. point of view.
- The importance of creating a community where there's a conversation around your team/brand.
- The significance of shifting the focus on the fans, instead of on your team/brand
- Building brand awareness VS monetisation schemes
- Why you need to approach different social platforms distinctly
Resources from the podcast
- Register at HashtagSportsConf.com and watch replays from 2 days of Hangouts
- Connect with Jayne Bussman-Wise from NYCFC on Twitter @jaynebwise & LinkedIn
- Connect with Patrick Cassidy from New Balance on Twitter @patrickecassidy & LinkedIn
- Connect with Valerie De La Rosa from StumbleUpon on Twitter @vdlr & LinkedIn
- Connect with Kash Razzaghi from Fancred on Twitter @hrazzaghi & LinkedIn
- Connect with Kevin DeShazo from Fieldhouse Media on Twitter @kevindeshazo & LinkedIn
- Connect with Hashtag Sports' Steve Cobb (Twitter @steve_cobb / LinkedIn) and Anthony Caponiti (Twitter @caponiti / LinkedIn)
- Listen to #SportsConf panelists on recent Sports Geek Podcasts
- Listen to last year's #SportsConf panel replay on ep #33
- Listen to Bryan Srabian discuss digital the San Francisco Giants Way
- AEG Sports' Aaron LeValley chats digital in LA with Kings & Galaxy
- Golden State Warriors' Kevin Cote on engaging fans
- Grab tickets to Unconvention in Melbourne on Feb 28
- Join #SportsBizMelb to connect with Melbourne's sports business community
- Grab your ticket to @SEATConference
- San Francisco 19-22 July 2015 – SPECIAL SPORTS GEEK OFFER – Australian & NZ attendees
- SEAT London March 17 2015 – SEE YOU IN LONDON
- Contact Sean if you’re interested in the pre-SEAT trip taking in sports in Seattle, Portland & San Francisco
- Like SEAT on Facebook and follow @SEATconference on Twitter
- Join Sean at Social Media Marketing World in San Diego
- Have you signed up for weekly Sports Geek News?
Preview for Unconvention with Jack Delosa
Watch the #SportsConf replay on YouTube
Posts from #SportsConf you may have missed
What 7:00am looks like at Sports Geek
Getting ready in #SportsConf green room tune in now http://t.co/9p7RVxqcw1 pic.twitter.com/vLEUL1hOvC
— Sean Callanan (@seancallanan) February 19, 2015
Some tweets from our Google Hangout
"It's a privilege as a brand to be in any consumer's feed." – @vdlr #SportsConf
— Jess Smith (@WarJessEagle) February 19, 2015
Jess all over it as a panelist and live tweeting
This, this! @PatrickECassidy nails it when he says it's not about what you care about; it's what your consumer cares about. #SportsConf
— Jess Smith (@WarJessEagle) February 19, 2015
Thanks Kevin for your contributions
"Being a sports fan is more than liking a team. It's part of the fabric of who you are." –@hrazzaghi #SportsConf
— Kevin DeShazo (@KevinDeShazo) February 19, 2015
Content fatigue is a problem
Millenials: "This generation is suffering from content fatigue." –@vdlr #overmarketing #sportsconf
— Jonathan Levitt (@JWLevitt) February 19, 2015
Hamsters > Cats on StumbleUpon
Important for content creators: @vdlr says hamsters have replaced cats as the "it" animal on the interwebs. Plan accordingly. #SportsConf
— Kevin DeShazo (@KevinDeShazo) February 19, 2015
Follow the panelists
Thanks to my talented panel @vdlr @kevindeshazo @jaynebwise @patrickecassidy @hrazzaghi on #SportsConf fun way to start a day
— Sean Callanan (@seancallanan) February 19, 2015
Great 2 days from Steve & Anthony
.@Fancred CEO, @hrazzaghi speaking at #SportsConf on Engaging Today's Fan http://t.co/1rJabUBf0R pic.twitter.com/miMUuyEF8O
— Hashtag Sports (@HashtagSports) February 19, 2015
Andre Igoudala finished off #SportsConf with Erin Sharoni
.@andre getting ready for his #SportsConf G+ Hangout interview. Tune in here: http://t.co/Glfz0s7tTA pic.twitter.com/nS848Di9WZ
— GoldenStateWarriors (@warriors) February 19, 2015
Thanks to the guys from Hashtag Sports
Thank you to our 80+ speakers + entire #SportsConf community for making the last 2 days so special. See you in 2016! pic.twitter.com/81o4k8hN7M
— Hashtag Sports (@HashtagSports) February 20, 2015
https://twitter.com/Hashtag_Sports/status/568549848263233536
Are you following @seancallanan on Instagram?
https://instagram.com/p/zUQ_SJME3_
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Sports Geek Podcast by the numbers
See you at SEAT in Salt Lake City
Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.
SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek
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