On this week's podcast I chat with Aaron LeValley from AEG Sports about how the LA Kings and LA Galaxy tackle digital and data hand in hand. In our SEAT Sponsor Series I chat will John Brams from Extreme Networks about wi-fi in stadium and their new partnership with NFL as wi-fi analytics partner.
Looking to improve your skills in social media? Come along to our Sports Geek Social Media One Day Educational on March 31st use promo code MATESRATES ($50 off).
On this podcast you’ll find out about:
- Why CRM and Digital teams work in unison at AEG Sports
- How the LA Galaxy plan to build on season ticket base
- How LA Kings used direct messaging on Twitter
- Importance of privacy as marketers get access to more data
- How LA Galaxy use marketing automation to sell more tickets
- How the wi-fi landscape has changed
- The importance of understanding each stadium has different needs and different fans
- What were people doing on their smartphones while watching the Super Bowl.
Like this episode? please leave a review in iTunes.
Resources from the episode
Connect with Aaron LeValley on Linkedin- Connect with LA Kings on Twitter @LAKings, Instagram @LAKings and Facebook
- Connect with LA Galaxy on Twitter @LAGalaxy, Instagram @LAGalaxy and Facebook
- Find out more about Extreme Networks – Final Four Sponsor at SEAT 2014 connect with them on Twitter (@extremenetworks) and Facebook and Linkedin
- Connect with John Brams on Linkedin
- Extreme Networks case study with Patriots Gillette Stadium
- Sounds of the Game from GWS Giants after big win against the Swans
- Previous podcasts that you might like include episode #6 LA Kings with Dewayne Hankins and episode #3 LA Galaxy with Lisa Bregman
- Don't forget Russell Scibetti's hosting #SBWeek around the world, find one near you to attend.
- Ep #43 dedicated to former Carlton captain Anthony Koutoufides please check out his advert below.
- Have you signed up for Sports Geek News? You missed this last week.
Join Aaron & John at SEAT2014
SEAT 2014 in Miami is a must attend event, all the best and brightest from the world of IT, CRM & Digital will be in attendance. Can you afford NOT to attend? In Miami on July 21-22 it promises to be the biggest SEAT Conference held.
Super Bowl wi-fi stats
Watch Kouta's advert
Check out 3D Projection on court
Forgot to mention this on the wrap up on the podcast, but watch this video
Closing 2 Cents
Keep an eye on SCG this weekend for #OpeningSeries on Facebook, Twitter (@SCG) and Instagram (@ourSCG).
Listening via iTunes?
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