On this week's podcast I chat with Aaron LeValley from AEG Sports about how the LA Kings and LA Galaxy tackle digital and data hand in hand. In our SEAT Sponsor Series I chat will John Brams from Extreme Networks about wi-fi in stadium and their new partnership with NFL as wi-fi analytics partner.
Looking to improve your skills in social media? Come along to our Sports Geek Social Media One Day Educational on March 31st use promo code MATESRATES ($50 off).
On this podcast you’ll find out about:
- Why CRM and Digital teams work in unison at AEG Sports
- How the LA Galaxy plan to build on season ticket base
- How LA Kings used direct messaging on Twitter
- Importance of privacy as marketers get access to more data
- How LA Galaxy use marketing automation to sell more tickets
- How the wi-fi landscape has changed
- The importance of understanding each stadium has different needs and different fans
- What were people doing on their smartphones while watching the Super Bowl.
Like this episode? please leave a review in iTunes.
Resources from the episode
Connect with Aaron LeValley on Linkedin- Connect with LA Kings on Twitter @LAKings, Instagram @LAKings and Facebook
- Connect with LA Galaxy on Twitter @LAGalaxy, Instagram @LAGalaxy and Facebook
- Find out more about Extreme Networks – Final Four Sponsor at SEAT 2014 connect with them on Twitter (@extremenetworks) and Facebook and Linkedin
- Connect with John Brams on Linkedin
- Extreme Networks case study with Patriots Gillette Stadium
- Sounds of the Game from GWS Giants after big win against the Swans
- Previous podcasts that you might like include episode #6 LA Kings with Dewayne Hankins and episode #3 LA Galaxy with Lisa Bregman
- Don't forget Russell Scibetti's hosting #SBWeek around the world, find one near you to attend.
- Ep #43 dedicated to former Carlton captain Anthony Koutoufides please check out his advert below.
- Have you signed up for Sports Geek News? You missed this last week.
Join Aaron & John at SEAT2014
SEAT 2014 in Miami is a must attend event, all the best and brightest from the world of IT, CRM & Digital will be in attendance. Can you afford NOT to attend? In Miami on July 21-22 it promises to be the biggest SEAT Conference held.
Super Bowl wi-fi stats
Watch Kouta's advert
Check out 3D Projection on court
Forgot to mention this on the wrap up on the podcast, but watch this video
Closing 2 Cents
Keep an eye on SCG this weekend for #OpeningSeries on Facebook, Twitter (@SCG) and Instagram (@ourSCG).
Listening via iTunes?
Subscribe to the Sports Geek Podcast in iTunes, if you liked the episode please leave a review on iTunes and help spread the word on your networks. Thanks in advance.
See you at Sports Geek One Day Educational Social Media Workshop?
Learn how your business, brand or team can use social media to drive business results.
Find out how I used social media to build Sports Geek and what I teach sports teams to engage fans and sell memberships and tickets.
Use promo code MATESRATES for $50 discount promo code.
Find out more
Aaron LeValley Chats Digital in LA with Kings & Galaxy Transcription
Listen to Sports Geek
Support our content efforts on Patreon
As Sean Callanan, founder of Sports Geek and host of the Sports Geek podcast, has mentioned on the podcast before: “The podcast is for my clients of Sports Geek – past, current & future”. It has also been a tremendous channel to grow the Sports Geek client roster.
What we didn't see coming was the tremendous support from the sports business industry from around the world. We've had emails, DMs, tweets come in from listeners from all over who continue to listen and support all Sports Geek content.
Each month here is the sports business content we deliver:
- Sports Geek podcast interviews – weekly deep dive interviews with sports executives sharing best practice and case studies
- Sports Geek Q&A – each Friday Sean Callanan answers 3 questions submitted via website, in real life and social media.
- Sports Geek News – weekly curated email by Sean Callanan all the sports business, marketing & technology articles you may have missed.
- #SportsBiz Zoom Calls – twice weekly Zoom calls with sports business executives
Our Patreon campaign gives YOU a chance to support our efforts in producing content for the sports business world through podcasts, guides and email newsletters.
PLEASE CHECK OUT AND SUPPORT THE BUSINESSES BELOW
Our supporters (become one)
