On the mend from achilles surgery, in this week's Sports Geek Podcast we chat to Robert Squillacioti about how the @Socceroos are connecting with mainstream Australia over 3 weeks trying to qualify for World Cup 2014. Since the NHL Finals we go back into our ABC Grandstand archive with our chat with Dewayne Hankins who at the time was working at AEG Sports with the @LAKings.
Thanks again for the feedback, tag your tweets #SGP I've included some of your feedback on the Sports Geek Podcast page.
More specifically, in this podcast you’ll find out about:
- How the Socceroos are using digital to connect with mainstream Australia
- Importance of understanding your audience around major events
- Importance of understanding where digital fits when complementing sports TV coverage
- Why the LA Kings took on the undertag into last year's playoffs
- How LA Kings used Twitter to develop a loud minority online
- How the LA Kings dealt with the NHL Lockout with no access to players
- Hashtags on Facebook, what effect will it have on sports?
- A look at how the Melbourne Storm are using Twitter Ads
Very pleased to see it profiled in New & Noteworthy in iTunes and we've passed the 800 downloads mark with new listeners each week.
Resources from the episode
- Find Rob Squillacioti on Twitter (@robsquilla) and Linkedin
- Find Dewayne Hankins on Twitter (@dewaynehankins) and Linkedin
- Find Pat Donahue Jr on Twitter(@patatack)
- #SocceroosChat on with skipper Lucas Neill
- Follow @Socceroos and #GoSocceroos hashtag
- LA Kings go hard in the playoffs
- 20 best tweets from @LAKings Stanley Cup run
- What brands need to understand about #hashtags on Facebook
On iTunes? Subscribe to the Sports Geek Podcast in iTunes, if you liked the episode please leave comment or rating.
Listen to Sports Geek
Support our content efforts on Patreon
As Sean Callanan, founder of Sports Geek and host of the Sports Geek podcast has mentioned on the podcast before: “The podcast is for my clients of Sports Geek – past, current & future”. It has also been a tremendous channel to grow the Sports Geek client roster.
What we didn't see coming was the tremendous support from the sports business industry from around the world. We've had emails, DMs, tweets come in from listeners from all over who continue to listen and support all Sports Geek content.
Each month here is the sports business content we deliver:
- Sports Geek podcast interviews – weekly deep-dive interviews with sports executives sharing best practice and case studies
- Sports Geek News – a weekly curated email by Sean Callanan all the sports business, marketing & technology articles you may have missed.
Our Patreon campaign gives YOU a chance to support our efforts in producing content for the sports business world through podcasts, guides and email newsletters.
PLEASE CHECK OUT AND SUPPORT THE BUSINESSES BELOW
Our supporters (become one)
