Sean catches up with Joe Gottfried, Manager – Digital Media Sales for Maple Leaf Sports & Entertainment on the latest podcast.

On this podcast you'll learn about:

  • Why less partners that do more is better
  • Key rules MLSE partners must follow for digital campaigns
  • What partners are looking for in successful campaigns
  • How important building trust between digital & commercial
  • Why the digital sponsorships needs process for success
  • How to solve the “square peg-round houle” problem when you think a sponsor doesn't quite fit
  • How will sponsor campaigns be affected by Facebook Brand guidelines
  • Why education was important early and remains important as the landscape changes
Joe Gottfried on integrating partners in digital

Resources from the podcast

Some tweets you may have missed

Looking forward to chatting with Sasha on a future podcast

Networking at its finest

Great venue, only toured it never been to a live game (for now).

Good read on the We The North phenomenon

That's gold Raptors!

Raptors growth on Twitter as discussed on the podcast


Thanks for the review on iTunes

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in iTunes by [email protected] from USA on July 13, 2016

Sean interviews the best of the sports business world to teach organizations how to get more engagement & get more “cheeks in the seats”! He's fun to listen to & his passion for what he does shines through!

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