John McCauley holds a unique role in sports working at MLSE (Maple Leaf Sports & Entertainment) he oversees teams in multiple leagues (NHL,NBA & MLS) and sports stadiums (Air Canada Center) in Marketing, CRM, Digital Media and business development, that is a MASSIVE job.  Sean caught up with John to discuss it.

On this Sports Geek Podcast you will learn:

  • How John's role has changed over the years
  • The advantages of running multiple teams
  • How mobile is changing and how John is leveraging mobile in stadium
  • Why the scoreboard needs to promoted as a second screen
  • Should you be on Tinder…. as a team?
  • What is the next social network?  Is there a next social network?
  • Regional networks when thinking global
  • How the #WeTheNorth campaign was fast tracked by Raptors
John McCauley talks Leafs & Raptors digital

Resources from the podcast


#WeTheNorth – Toronto Raptors

Posts from John McCauley you may have missed

#WeTheNorth Raptors are Canada

Second screen as discussed on the podcast, using the scoreboard to engage fans

On Google Raptors are doing OK

Vote Kyle Lowry for #NBABallot

Leafs fans are everywhere…

What we do

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#SportsBizMelb Christine Stoffel Jan 20 at HONEY