John McCauley holds a unique role in sports working at MLSE (Maple Leaf Sports & Entertainment) he oversees teams in multiple leagues (NHL,NBA & MLS) and sports stadiums (Air Canada Center) in Marketing, CRM, Digital Media and business development, that is a MASSIVE job. Sean caught up with John to discuss it.
On this Sports Geek Podcast you will learn:
How John's role has changed over the years
The advantages of running multiple teams
How mobile is changing and how John is leveraging mobile in stadium
Why the scoreboard needs to promoted as a second screen
Should you be on Tinder…. as a team?
What is the next social network? Is there a next social network?
Regional networks when thinking global
How the #WeTheNorth campaign was fast tracked by Raptors
Sean understands the sports digital landscape, and that’s why he started Sports Geek. Working with clients across the sports digital world, he helps teams & leagues drive more revenue from digital and is focused on getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek or present keynotes at sports conferences worldwide. Send him a tweet @seancallanan.