Toronto digital with John McCauley

John McCauley holds a unique role in sports working at MLSE (Maple Leaf Sports & Entertainment) he oversees teams in multiple leagues (NHL,NBA & MLS) and sports stadiums (Air Canada Center) in Marketing, CRM, Digital Media and business development, that is a MASSIVE job.  Sean caught up with John to discuss it.

On this Sports Geek Podcast you will learn:

  • How John's role has changed over the years
  • The advantages of running multiple teams
  • How mobile is changing and how John is leveraging mobile in stadium
  • Why the scoreboard needs to promoted as a second screen
  • Should you be on Tinder…. as a team?
  • What is the next social network?  Is there a next social network?
  • Regional networks when thinking global
  • How the #WeTheNorth campaign was fast tracked by Raptors
John McCauley talks Leafs & Raptors digital

Resources from the podcast


#WeTheNorth – Toronto Raptors

Posts from John McCauley you may have missed

#WeTheNorth Raptors are Canada

Second screen as discussed on the podcast, using the scoreboard to engage fans

On Google Raptors are doing OK

Vote Kyle Lowry for #NBABallot

Leafs fans are everywhere…

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About the Author:

Sean understands the sports digital landscape, that’s why he started Sports Geek. Working with clients across the sports digital world he helps teams & leagues drive more revenue from digital and is focussed getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek Podcast or presenting keynotes at sports conferences around the world. Send him a tweet @seancallanan or message him in Sports Geek Nation Slack community.

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