John McCauley holds a unique role in sports working at MLSE (Maple Leaf Sports & Entertainment) he oversees teams in multiple leagues (NHL,NBA & MLS) and sports stadiums (Air Canada Center) in Marketing, CRM, Digital Media and business development, that is a MASSIVE job. Sean caught up with John to discuss it.
On this Sports Geek Podcast you will learn:
- How John's role has changed over the years
- The advantages of running multiple teams
- How mobile is changing and how John is leveraging mobile in stadium
- Why the scoreboard needs to promoted as a second screen
- Should you be on Tinder…. as a team?
- What is the next social network? Is there a next social network?
- Regional networks when thinking global
- How the #WeTheNorth campaign was fast tracked by Raptors
Resources from the podcast
- Connect with John McCauley on Twitter (@JohnMcCauley) and on Linkedin
- Connect with team John works with
- Toronto Maple Leafs (NHL) – Facebook, Twitter (@MapleLeafs) Instagram (@TorontoMapleLeafs)
- Toronto Raptors (NBA) – Facebook, Twitter (@Raptors), Instagram (@theTorontoRaptors)
- Toronto FC (MLS) – Facebook, Twitter (@TorontoFC ), Instagram (@TorontoFC)
- Toronto Marlies – Facebook, Twitter (@TorontoMarlies), Instagram (@TorontoMarlies)
- More info on #WeTheNorth as explained by Tim Leiweke
- Follow the Asian Cup on Twitter (@AFCAsianCup) on Instagram and Facebook
- Grab your ticket to @SEATConference
- San Francisco 19-22 July 2015 – SPECIAL SPORTS GEEK OFFER – Australian & NZ attendees
- SEAT London March 17 2015 – SPECIAL ANNOUNCEMENT – Sean will be attending SEAT in London
- Contact Sean if you're interested in the pre-SEAT trip taking in sports in Seattle, Portland & San Francisco
- Like SEAT on Facebook and follow @SEATconference on Twitter.
- Have you signed up for weekly Sports Geek News?
[powerpress]
#WeTheNorth – Toronto Raptors
https://www.youtube.com/watch?v=I9xnS9EJmRU
Posts from John McCauley you may have missed
#WeTheNorth Raptors are Canada
Lots of Red means #WeTheNorth #RTZ RT @NBA: Where followers come from @TwitterSports Fan Map! https://t.co/ZjjTFewE1z pic.twitter.com/Uph0agx09Z
— John McCauley (@JohnMcCauley) January 14, 2015
Second screen as discussed on the podcast, using the scoreboard to engage fans
"@dalter: Fans cheer USA losing on big screen while watchin SWD/FIN #WJC2015 https://t.co/pUHXIzKWE3" biggest second screen app ever
— John McCauley (@JohnMcCauley) January 2, 2015
On Google Raptors are doing OK
"@googlecanada: Canada's Top Trending Team in 2014 #WeTheNorth #YearInSearchhttp://t.co/sowIs0oJ7S pic.twitter.com/E1eT1KNvb3" ICYM #sportsbiz
— John McCauley (@JohnMcCauley) December 20, 2014
Vote Kyle Lowry for #NBABallot
I see what you did there RT @Raptors: It's a hot button issue tonight: Vote Kyle Lowry! #NBABallot #WeTheNorth #RTZ pic.twitter.com/UJLqdCogP8
— John McCauley (@JohnMcCauley) January 12, 2015
Leafs fans are everywhere…
https://twitter.com/MapleLeafs/status/555570788343242754
What we do
Want to join Sean at SEAT 2015?
Sports Geek Podcast by the numbers
See you at Sports Business Melbourne Meetup on Jan 20
Join us at SEAT 2025 in Nashville
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