John McCauley holds a unique role in sports working at MLSE (Maple Leaf Sports & Entertainment) he oversees teams in multiple leagues (NHL,NBA & MLS) and sports stadiums (Air Canada Center) in Marketing, CRM, Digital Media and business development, that is a MASSIVE job.  Sean caught up with John to discuss it.

On this Sports Geek Podcast you will learn:

  • How John's role has changed over the years
  • The advantages of running multiple teams
  • How mobile is changing and how John is leveraging mobile in stadium
  • Why the scoreboard needs to promoted as a second screen
  • Should you be on Tinder…. as a team?
  • What is the next social network?  Is there a next social network?
  • Regional networks when thinking global
  • How the #WeTheNorth campaign was fast tracked by Raptors
John McCauley talks Leafs & Raptors digital

Resources from the podcast

[powerpress]

#WeTheNorth – Toronto Raptors

https://www.youtube.com/watch?v=I9xnS9EJmRU

Posts from John McCauley you may have missed

#WeTheNorth Raptors are Canada

Second screen as discussed on the podcast, using the scoreboard to engage fans

On Google Raptors are doing OK

Vote Kyle Lowry for #NBABallot

Leafs fans are everywhere…

https://twitter.com/MapleLeafs/status/555570788343242754

What we do

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See you at Sports Business Melbourne Meetup on Jan 20

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See you at SEAT in Salt Lake City

Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.

Join me at SEAT Salt Lake City July 14-15 2023

SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek

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