On this special series of Sports Geek podcast Sean dives into the Digital To Dollars pillar – Know Your Audience

On this podcast you'll learn about:

  • What Know Your Audience pillar means
  • Who should attend Know Your Audience workshops
  • Why connecting commercial & digital audiences are a MUST
  • The importance of different perspectives
  • How Digital To Dollars – Know Your Audience will help your team
  • What are your audiences of opportunity?
Digital To Dollars - Know Your Audience

Learn more about Digital To Dollars – Know Your Audience

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Resources from the podcast

Sports Geek Amplify out now

Sports Geek Amplify out now - all episodes available in Sports Geek podcast feed

Thanks for the review on Apple Podcasts

Great information from an insider


This podcast is truly full of gold if you’re a marketer or agency looking for insights in the sports industry. Sean really knows his stuff – he’s spoken publicly at many occasions (I’ve had the pleasure of seeing him firsthand) and as someone in the trenches the anecdotes and data couldn’t be more up to date and valuable. Well worth a listen!
citizenchimp via Apple Podcasts ·Australia

See you at SEAT in Salt Lake City

Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.

Join me at SEAT Salt Lake City July 14-15 2023

SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek

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