Andi Perelman is fascinated by fans, what they want, why they want it and what they do online. It helps drive the tone, content and engagement for Pittsburgh Penguins online.
On this podcast you'll learn about:
- Andi Perelman's journey into sports and her current role at the Pittsburgh Penguins
- The Pittsburgh Penguins' three brand pillars
- The role of their fans in building the team's social and digital content
- Their working relationship with the commercial partnerships team to close deals
- How they keep up with social media platform trends
- Pittsburgh Penguins' main focus for the season ahead
Listen to Andi Perelman on Sports Geek
Our fave quote from Andi Perelman interview
“Creating a conversation is kind of what we're going for. We want people to see our content and want to share it on their platforms and we’ll be a reflection of who they are and what they're all about.”
Andi Perelman
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Resources from the podcast
- Connect with Andi Perelman on Twitter @AndiPerelman, Instagram and LinkedIn
- Follow Pittsburgh Penguins on Twitter @penguins, Instagram, Facebook, Snapchat and LinkedIn
- Some related articles you might want to read more about Pittsburgh Penguins
- Some Sports Geek episodes you might be interested in:
- Eric Blankenship from Tampa Bay on connecting fans around the globe
- Ryan Frankson from Edmonton Oilers on driving traffic and stadium fan engagement
- Richard Clarke on developing content for Arsenal fans
- How to set your Vanity URL for Linkedin
- Loved this podcast episode? Leave us a review on Apple Podcasts
- Share your case studies for the Digital to Dollars book go to DigitaltoDollars.com/survey
- Join Sports Geek Nation to connect with sports business executives across the world.
- See the highlights from Sports Geek Nation AMA with Liam Murphy
Highlights from podcast with Andi Perelman
4:11 Andi Perelman shares her sports business journey
7:36 How she handled her first tweet for the Pittsburgh Penguins Twitter
10:08 The Penguins’ three brand pillars
10:55 The role of their fans and focus groups in building their branding content
14:28 What Andi’s role as Director of New Media entails
16:35 The Pittsburgh Penguins’ digital team structure
19:32 What are the tools they are using for their social and digital strategies
23:57 How the Penguins keep up with social platform changes
33:00 Working with the commercial partnerships team to close partnership deals
36:45 How they make sure their social and digital content are aligned to their partners
42:24 The team’s main focus on the season ahead
43:13 How they look into improving their video content and channels
47:02 Sports Geek Closing Five
54:40 Need a keynote speaker? https://sportsgeekhq.com/keynote
57:18 See the Sports Geek Nation AMA – October schedule
Some tweets/posts you may have missed
Nice words from Coach Sullivan
Coach Sullivan: "We believe in this group. We believe we have a chance to contend once again." pic.twitter.com/o7S1JXHq1O
— Pittsburgh Penguins (@penguins) October 5, 2018
That viral Twitter exchange
lol ok https://t.co/3sSJcbLSfF
— Pittsburgh Penguins (@penguins) September 24, 2018
Awesome Penguins fans
The 2nd period is a go.#LetsGoPens pic.twitter.com/ZRMB5GIzaB
— Pittsburgh Penguins (@penguins) October 7, 2018
#SEATDallas experience
#SEATDallas notes, photo style. 👍 pic.twitter.com/JFBqZtaMpr
— Andi Perelman (@AndiPerelman) July 23, 2018
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