Andi Perelman is fascinated by fans, what they want, why they want it and what they do online. It helps drive the tone, content and engagement for Pittsburgh Penguins online.

On this podcast you'll learn about:

  • Andi Perelman's journey into sports and her current role at the Pittsburgh Penguins
  • The Pittsburgh Penguins' three brand pillars
  • The role of their fans in building the team's social and digital content
  • Their working relationship with the commercial partnerships team to close deals
  • How they keep up with social media platform trends
  • Pittsburgh Penguins' main focus for the season ahead
Learn more about sports and digital from Andi Perelman

Listen to Andi Perelman on Sports Geek

Our fave quote from Andi Perelman interview

“Creating a conversation is kind of what we're going for. We want people to see our content and want to share it on their platforms and we’ll be a reflection of who they are and what they're all about.”

Andi Perelman

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Resources from the podcast

Highlights from podcast with Andi Perelman

4:11 Andi Perelman shares her sports business journey

7:36 How she handled her first tweet for the Pittsburgh Penguins Twitter

10:08 The Penguins’ three brand pillars

10:55 The role of their fans and focus groups in building their branding content

14:28 What Andi’s role as Director of New Media entails

16:35 The Pittsburgh Penguins’ digital team structure

19:32 What are the tools they are using for their social and digital strategies

23:57 How the Penguins keep up with social platform changes

33:00 Working with the commercial partnerships team to close partnership deals

36:45 How they make sure their social and digital content are aligned to their partners

42:24 The team’s main focus on the season ahead

43:13 How they look into improving their video content and channels

47:02 Sports Geek Closing Five

54:40 Need a keynote speaker? https://sportsgeekhq.com/keynote

57:18 See the Sports Geek Nation AMA – October schedule

Some tweets/posts you may have missed

Nice words from Coach Sullivan

That viral Twitter exchange

Awesome Penguins fans

#SEATDallas experience

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The Sports Geek Nation AMA June schedule is underway!

Burton Lee from Peterborough Petes takes the Sports Geek Nation Ask Me Anything stage this week.

Burton joined the Peterborough Petes Hockey Club’s Business Operations team in 2013 where he was appointed as the Director of Communications and Game Nights Operations. In 2015, he was named as the Executive Director for Business Operations. Among his responsibilities were leading the business operations team and overseeing all areas including ticketing and corporate partnership sales, communications, marketing, traditional and online merchandising, game operations, and community events. He has previously held positions in ticket sales, marketing, events, and fan relationship management with The Aspire Sports Management Group, the Ontario Hockey League's Sarnia Sting, and the 100th Grey Cup Champion Toronto Argonauts.

Burton holds an MBA in Sports Management from Southern New Hampshire University and a BA in Kinesiology and Physical Education.

Get your questions ready for Burton Lee. Tag him at @burtonjlee on Sports Geek Nation #ama channel in Slack.

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Sports Geek Nation AMA with Burton Lee

Thanks for the review on Apple Podcasts

Really enjoyable and thoroughly researched poddie!

★★★★★ in Apple Podcasts by DanielAP51 from Australia on November 7, 2017

Just started following and really got a lot out of it. Thank you.

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