Understanding the psychology of your digital fans – Andi Perelman – Pittsburgh Penguins

“Creating a conversation is kind of what we're going for. We want people to see our content and want to share it on their platforms and we’ll be a reflection of who they are and what they're all about.”

Andi Perelman

• Connect with Andi Perelman on Twitter @AndiPerelman, Instagram and LinkedIn
• Follow Pittsburgh Penguins on Twitter @penguins, Instagram, Facebook, Snapchat and LinkedIn
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• Share your case studies for the Digital to Dollars book go to DigitaltoDollars.com/survey
• Join Sports Geek Nation to connect with sports business executives across the world.
• See the highlights from Sports Geek Nation AMA with Liam Murphy

4:11 Andi Perelman shares her sports business journey

7:36 How she handled her first tweet for the Pittsburgh Penguins Twitter

10:08 The Penguins’ three brand pillars

10:55 The role of their fans and focus groups in building their branding content

14:28 What Andi’s role as Director of New Media entails

16:35 The Pittsburgh Penguins’ digital team structure

19:32 What are the tools they are using for their social and digital strategies

23:57 How the Penguins keep up with social platform changes

33:00 Working with the commercial partnerships team to close partnership deals

36:45 How they make sure their social and digital content are aligned to their partners

42:24 The team’s main focus on the season ahead

43:13 How they look into improving their video content and channels

47:02 Sports Geek Closing Five

54:40 Need a keynote speaker? https://sportsgeekhq.com/keynote

57:18 See the Sports Geek Nation AMA – October schedule

Nice words from Coach Sullivan

That viral Twitter exchange

Awesome Penguins fans

#SEATDallas experience