On this week's episode Sean catches up with Ryan Frankson, Director, Social Media & Publications at Oilers Entertainment Group.Sean chats with Ryan about the developing a social presence for a new stadium, how fans react when they make the playoffs and why everyone loves a giant bobblehead.
On this podcast you'll learn about:
- How to grab your chance in sports
- Importance of enjoying the big moment
- The difference between a stadium social presence and team social presence
- Why Facebook Live killed it for the Edmonton Oilers
- How the Oilers drove store traffic and stadium fan engagement with giant bobbleheads

Resources from the podcast
- Thanks again to Ryan Frankson from Oilers Entertainment Group, follow him on Twitter @RyanFrankson and LinkedIn
- Follow Edmonton Oilers on Twitter @EdmontonOilers, Facebook, Instagram and Snapchat
- Articles of interest:
- Other Sports Geek podcast episodes you might be interested in:
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Some tweets you may have missed
Thank you Oilers fans!
Thank you, #Oilers fans, for an unforgettable playoff run! pic.twitter.com/2l7w2TRCzr
— Edmonton Oilers (@EdmontonOilers) May 11, 2017
It's just the beginning……..
Last night "wasn't the end, it's just the beginning" for this #Oilers group, @GenePrincipe writes in his blog: https://t.co/VkG1nuDOlt pic.twitter.com/oDo2W4mmLv
— Edmonton Oilers (@EdmontonOilers) May 11, 2017
Let's go Oilers!
Another look at @drakecaggiula's goal. #LetsGoOilers pic.twitter.com/6fNSRsARkp
— Edmonton Oilers (@EdmontonOilers) May 11, 2017
#BrickBestSeats
More #BrickBestSeats winners! The bobbleheads are waiting for you behind Section 117. Come find them for a chance at #Oilers tix & more! pic.twitter.com/1zgR67d9Pr
— Edmonton Oilers (@EdmontonOilers) March 15, 2017
More #BrickBestSeat winners
More #BrickBestSeats winners! The bobbleheads are waiting for you behind Section 117. Come find them for a chance at #Oilers tix & more! pic.twitter.com/53dZi5E7Gq
— Edmonton Oilers (@EdmontonOilers) January 13, 2017
Fun times with Ryan at SEAT 2016
#SEATVegas16 selfie game 💯 pic.twitter.com/dZSvmtd4OI
— Ryan Frankson (@ryanfrankson) July 20, 2016
Why not get a selfie with ARod?
Happy birthday, @AROD! pic.twitter.com/NUuKdxroOI
— Ryan Frankson (@ryanfrankson) July 27, 2015
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See you at SEAT in Salt Lake City
Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.
SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek