Sean Callanan chats with Live Graphic Systems founder Luke McCoy about his startup and how it is opening up broadcast and commercialisation options for sports at all levels.
On this podcast you'll learn about:
- Luke McCoy on building a startup
- How Live Graphic Systems started
- The opportunities in the live streaming landscape
- The key partnerships Live Graphic Systems built in the past months
- How they are helping their clients monetise from digital through their platform
- The potential of getting Live Graphic Systems into the esports space
Listen to Luke McCoy on Sports Geek
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Luke McCoy on automating graphics on sport live streams
Gone are the days of putting four logos and watermarks up on in each corner of a livestream and in a static bug and no halftime stat. People have an expectation and a brand has an expectation. So that's where we come in and then we automate that entire process.
Luke McCoy, Live Graphic Systems
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About Luke McCoy
Luke McCoy had always looked forward in being involved in the sports business scene. With a degree in Sports Science from the University of New Castle, Luke interned for different sports organisations like the Central Coast Mariners and the Sydney Kings. In 2012, he founded Virtual Performance Analysis (VPA), a video production company providing elite high performance strategies, video recording and analysis services to National Sporting Organisations, state associations and teams, individual athletes and other sporting and corporate events.
While VPA had a successful run, the need to upscale the business became ideal when sports live streams started as well as the outpouring requests of clients wanting a graphic or branding in videos. Thus, Luke came up with the Live Graphic Systems or LIGR.
According to Luke, “Live Graphic Systems is a white-labelled automatic graphics platform that helps sports leagues personalise and scale out live streams while attracting revenue from brands.”
Live Graphic Systems has been working with several world leading organisations and technologies around sports and broadcast like InteractSport, SportsRadar and Champion Data.
Resources from the podcast
- Connect with Luke McCoy on Twitter @LukeMcCoy27, Instagram and LinkedIn
- Learn more about Live Graphic Systems on Twitter @livegraphicsys, Facebook, Instagram and LinkedIn
- Some Sports Geek episodes you might be interested in:
- Yinzacam CEO Priya Narasimhan on startups, tech and fan engagement
- Ben Reynolds from Spalk on live sports streams and startups
- The story of Champion Data with Tim Kelsey
- Sports, tech and stats with Nick Maywald from Genius Sports
- Missed SG Esports Connecting brands with esports event? Download report here
- Need help with your team or athlete's digital? Go to Sports Geek Social Media Athlete Training
- Learn more about Sports Geek's Digital to Dollars process
- Loved this podcast episode? Leave us a review on Apple Podcasts
- Join Sports Geek Nation to connect with sports business executives across the world
- Sports Geek Nation AMA with Alfonso Medina full transcript (members only) and highlights now available
Highlights from podcast with Luke McCoy
3:28 A brief intro on what is Live Graphic Systems (LIGR) and what does it do
4:46 How Luke McCoy got in to the sports business scene
5:36 How Live Graphic Systems started
11:10 How LIGR help their clients monetise through their platform
15:39 The opportunities and challenges in the live streaming landscape
20:02 Live Graphic Systems’ key partnerships in the last 6 months
22:57 How they are using data insights in producing client content
24:52 What are the platforms they are using to analyse data metrics
26:59 How LIGR is helping big brands connect with the community
28:17 Luke’s thought on getting LIGR into the esports space
34:23 The LIGR process – how clients can get the full features
39:00 Sports Geek Closing Five
50:17 Learn more about Sports Geek’s Digital to Dollars process
52:36 Get to know the Gravitas Academy OCS team. Visit gravitas.gg for more info
53:24 Subscribe to SG Esports newsletter for more esports news. Go to sgesports.com
58:50 Sports Geek Nation subscription is now open for a limited time! Don’t miss the chance to be part of the community. Join now on SportsGeekNation.com/hype
How Live Graphic Systems work in football and basketball
Some tweets you may have missed:
Nice looking graphic automation for grassroots sport
4 different states, 3 different sports this weekend. All 100% automated, white labelled with brand integration. #kickinggoals #graphics #live #automated #grassroots pic.twitter.com/tECXgruHe8
— Live Graphic Systems (@livegraphicsys) March 31, 2019
LIGR adding quality to live stream broadcasts
#football #bigscreen @footballvic big Friday night in for the team. Quality football, quality broadcasts 😉 pic.twitter.com/prppKzhtkT
— Live Graphic Systems (@livegraphicsys) March 8, 2019
Nice and clean graphics
Sunday night #NPLNSW @footballnsw. #supersunday pic.twitter.com/PQfUjKN10v
— Live Graphic Systems (@livegraphicsys) March 10, 2019
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The Pick my brain session is a two hour consulting session via GoToMeeting where you can get Sean's thoughts and opinions on ticketing or sponsorship campaigns, campaign development and digital content review.
Thanks for the review on Apple Podcasts
Must Listen Sports Podcast
★★★★★ in Apple Podcasts by Willy Carter from Australia on March 26, 2017
This podcast provides great insight into the digital aspect of global sport. The interviews cover a range of topics all relevant to the off-field aspect of sport. Not a week passes without listening to an episode and a must subscribe for anyone working in the business side of sport. Highly recommend if you want to keep your finger on the pulse!!!
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Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.
SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek
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