Luke McCoy had always looked forward in being involved in the sports business scene. With a degree in Sports Science from the University of New Castle, Luke interned for different sports organisations like the Central Coast Mariners and the Sydney Kings. In 2012, he founded Virtual Performance Analysis (VPA), a video production company providing elite high performance strategies, video recording and analysis services to National Sporting Organisations, state associations and teams, individual athletes and other sporting and corporate events.
While VPA had a successful run, the need to upscale the business became ideal when sports live streams started as well as the outpouring requests of clients wanting a graphic or branding in videos. Thus, Luke came up with the Live Graphic Systems or LIGR.
According to Luke, “Live Graphic Systems is a white-labelled automatic graphics platform that helps sports leagues personalise and scale out live streams while attracting revenue from brands.”
Live Graphic Systems has been working with several world leading organisations and technologies around sports and broadcast like InteractSport, SportsRadar and Champion Data.
3:28 A brief intro on what is Live Graphic Systems (LIGR) and what does it do
4:46 How Luke McCoy got in to the sports business scene
5:36 How Live Graphic Systems started
11:10 How LIGR help their clients monetise through their platform
15:39 The opportunities and challenges in the live streaming landscape
20:02 Live Graphic Systems’ key partnerships in the last 6 months
22:57 How they are using data insights in producing client content
24:52 What are the platforms they are using to analyse data metrics
26:59 How LIGR is helping big brands connect with the community
28:17 Luke’s thought on getting LIGR into the esports space
34:23 The LIGR process – how clients can get the full features
39:00 Sports Geek Closing Five
50:17 Learn more about Sports Geek’s Digital to Dollars process
52:36 Get to know the Gravitas Academy OCS team. Visit gravitas.gg for more info
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Nice looking graphic automation for grassroots sport
LIGR adding quality to live stream broadcasts
Nice and clean graphics