Sean Callanan chats with Live Graphic Systems founder Luke McCoy about his startup and how it is opening up broadcast and commercialisation options for sports at all levels.

On this podcast you'll learn about:

  • Luke McCoy on building a startup
  • How Live Graphic Systems started
  • The opportunities in the live streaming landscape
  • The key partnerships Live Graphic Systems built in the past months
  • How they are helping their clients monetise from digital through their platform
  • The potential of getting Live Graphic Systems into the esports space
Learn more about tech and startups with Luke McCoy from LIGR

Listen to Luke McCoy on Sports Geek

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Luke McCoy on automating graphics on sport live streams

Gone are the days of putting four logos and watermarks up on in each corner of a livestream and in a static bug and no halftime stat. People have an expectation and a brand has an expectation. So that's where we come in and then we automate that entire process.

Luke McCoy, Live Graphic Systems

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About Luke McCoy

Luke McCoy had always looked forward in being involved in the sports business scene. With a degree in Sports Science from the University of New Castle, Luke interned for different sports organisations like the Central Coast Mariners and the Sydney Kings. In 2012, he founded Virtual Performance Analysis (VPA), a video production company providing elite high performance strategies, video recording and analysis services to National Sporting Organisations, state associations and teams, individual athletes and other sporting and corporate events.

While VPA had a successful run, the need to upscale the business became ideal when sports live streams started as well as the outpouring requests of clients wanting a graphic or branding in videos. Thus, Luke came up with the Live Graphic Systems or LIGR.

According to Luke, “Live Graphic Systems is a white-labelled automatic graphics platform that helps sports leagues personalise and scale out live streams while attracting revenue from brands.”

Live Graphic Systems has been working with several world leading organisations and technologies around sports and broadcast like InteractSport, SportsRadar and Champion Data.

Resources from the podcast

Highlights from podcast with Luke McCoy

3:28 A brief intro on what is Live Graphic Systems (LIGR) and what does it do

4:46 How Luke McCoy got in to the sports business scene

5:36 How Live Graphic Systems started

11:10 How LIGR help their clients monetise through their platform

15:39 The opportunities and challenges in the live streaming landscape

20:02 Live Graphic Systems’ key partnerships in the last 6 months

22:57 How they are using data insights in producing client content

24:52 What are the platforms they are using to analyse data metrics

26:59 How LIGR is helping big brands connect with the community

28:17 Luke’s thought on getting LIGR into the esports space

34:23 The LIGR process – how clients can get the full features

39:00 Sports Geek Closing Five

50:17 Learn more about Sports Geek’s Digital to Dollars process

52:36 Get to know the Gravitas Academy OCS team. Visit for more info

53:24 Subscribe to SG Esports newsletter for more esports news. Go to

58:50 Sports Geek Nation subscription is now open for a limited time! Don’t miss the chance to be part of the community. Join now on

How Live Graphic Systems work in football and basketball


Some tweets you may have missed:

Nice looking graphic automation for grassroots sport

LIGR adding quality to live stream broadcasts

Nice and clean graphics

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This week on the Sports Geek Nation AMA stage we have Karen Lunn, Chief Executive Officer for the Australian Ladies Professional Golf (ALPG).

Prior to her role, Karen was a professional golfer and spent most of her career competing on the Ladies European Tour, ALPG, LAGT and the US LPGA. Her most prestigious victory came in 1993 at the Women’s British Open where she was also topped the Order of Merit.

In 1999, Karen was elected to the LET Board of Directors as a Player Director and in 2004 she was elected to the position of Chairman of the Board of Directors.

Karen also mentored many young ALPG players as well as working as a TV commentator at several women’s golf events.

Get your questions ready for Karen Lunn. Tag him at @Karen Lunn on Sports Geek Nation #ama channel in Slack.

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Sports Geek Nation AMA with Karen Lunn

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Want some help on a campaign, sponsorship or content but don't know where to start? Book in a time with Sean Callanan for a Pick my brain session.

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Thanks for the review on Apple Podcasts

Must Listen Sports Podcast

★★★★★ in Apple Podcasts by Willy Carter from Australia on March 26, 2017

This podcast provides great insight into the digital aspect of global sport. The interviews cover a range of topics all relevant to the off-field aspect of sport. Not a week passes without listening to an episode and a must subscribe for anyone working in the business side of sport. Highly recommend if you want to keep your finger on the pulse!!!

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Luke McCoy on Sports Geek podcast transcription

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