Ben Reynolds was a Commerce, Economics and Entrepreneurship student at the University of Auckland where he was awarded as the Business School Student of the Year in 2014. After Uni, Ben worked with different business ventures before starting up his own.
His passion for sports and hate for Justin Marshall’s commentary led him to putting up his own commentary videos online which eventually gained popularity enough to make him decide to turn it into a business venture. Thus, Spalk was born.
Spalk – taken from sports talk has been changing the landscape of sports commentary in the US market. Through the years they managed to work with different leagues and major rights partners. Spalk has also been recently working with Stadia Ventures to support innovative startups in the sports industry in commercialising, scaling and growing their business.
Thanks again to Ben Reynolds from Spalk for being this week’s Sports Geek guest.
4:18 Ben Reynolds on how Spalk started
4:34 The genesis of Spalk
10:45 Spalk’s first major event
14:19 Ben on reworking Spalk product and targeting major rights holders and broadcasters
16:06 Spalk working with Stadia
19:39 How Spalk is changing the sports commentary landscape
25:46 Where Spalk is focused on the broadcasting landscape
26:43 How they are pitching for production budget
27:33 Growing plans for Spalk in the next 12 months
30:22 The onboarding process for Spalk commentators
32:13 How Spalk is different from traditional startups
36:47 Sports Geek Closing Five
47:21 Digital to Dollars update – Send in your case studies
Check digitaltodollars.com for more info
Cool boards in #SEATDallas
Spalk team working with Stadia to deliver awesome results
Looking forward to seeing Spalk work with MLS really
Where Ben's favourite food memory at a sports event can be found