Sean Callanan chats with football agent and promoter Lou Sticca in this Sports Geek interview.
On this podcast you'll learn about:
- Lou's first foray into sport helping Carlton FC start a soccer team
- Moving from front office to sports agent
- Why signing Dwight York was so important to a startup A-League
- Why global football teams find Australia to be an attractive market
- The relationships and meetings behind the Sydney FC signing on Alessandro Del Piero
- Why Lou was moved to start the Football For Fires match
- How global football community rallied behind the concept
- Managing an event with the threat of coronavirus
This podcast was recorded on Thursday March 12, 2020, for perspective of how quickly the coronavirus pandemic has spread.
Latest update from Lou and FootballForFires team, the plan is for the game to proceed even if no fans can attend.

Listen to Lou Sticca on Sports Geek
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Resources from the podcast
- Connect with Lou Sticca on Linkedin and follow him on Twitter @Lou_Sticca
- Find out more how you can donate, buy jerseys and support Football For Fires at FootballForFires.com
- Check out Money In Sport and stay tuned for a live Sports Geek podcast interview announcement.
- Want more on esports? Check out our Money In Esports series from our event last year.
- Some Sports Geek episodes you might be interested covering football:
- Like this podcast? Support our Patreon campaign
Thanks for the review on Apple Podcasts
A must listen for digital minded sports fans
★★★★★ Addicteddavo via Apple Podcast
See you at SEAT in Salt Lake City
Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.
SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek