How major events drive visitors to Victoria – Damien de Bohun

Sean Callanan chats with Visit Victoria‘s Damien de Bohun on bringing major sports and arts events to Victoria.

On this podcast you'll learn about:

  • Damien de Bohun on his career in sports business started
  • How Damien's role with Cricket Australia and the A-League provided him with right experience in his current role with Visit Victoria
  • How Visit Victoria brings major sporting events and partnerships to Victoria
  • What makes Melbourne a successful major sports events city
  • How Visit Victoria tells Melbourne's story through the major events
  • Why Visit Victoria is behind esports
Learn more about major events from Visit Victoria's Damien de Bohun

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Our fave quote from Damien de Bohun interview

Melbourne is a global event city. It really is in the DNA of this city it probably defines in many ways who Melbourne is.

Damien de Bohun

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Highlights from podcast with Damien de Bohun

4:01 Damien de Bohun looks back on his sports career in cricket and football

4:47 On making his start with Cricket Australia to make cricket a sport for all Australians

7:32 Heading the transition of A-League helping the league through an important growth phase.

9:19 How much Damien enjoyed working with the W-League players

10:29 Getting kids involved in sports and why it is so important

11:22 Damien’s current role in Visit Victoria and why sports is a big part of it

13:45 Why Melbourne is a go-to city worldwide for major sports and cultural events

17:33 How do deals and partnerships for major events come together

22:32 Damien on how Visit Victoria tells the Melbourne's story through major events

24:25 Melbourne becoming a bucket list destination for golf and cycling among others

26:56 Why Visit Victoria invested in Melbourne Esports Open

30:33 Sports Geek Closing Five

39:59 Learn more about Sports Geek Social Media Athlete Training

41:09 Join the conversations in Sports Geek Nation AMA. Sign up on now if you haven’t

42:30 Sean will be going back in the comedy stage again at the School of Hard Knock Knocks. Get your tickets now

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Some of Victoria's most famous major events.

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Sean Callanan at the School of Hard Knock Knocks

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Sean Callanan at the Comedy at the Local

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Thanks for the review on Apple Podcasts

Incredibly informative

★★★★★ in Apple Podcasts by armatt from Australia on May 22, 2017

I thought I had an okay core of knowledge in digital, until I started listening to this podcast. I'm learning so much from Sean and his guests, while being entertained. Outstanding.

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About the Author:

Sean understands the sports digital landscape, that’s why he started Sports Geek. Working with clients across the sports digital world he helps teams & leagues drive more revenue from digital and is focussed getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek Podcast or presenting keynotes at sports conferences around the world. Send him a tweet @seancallanan or message him in Sports Geek Nation Slack community.

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