On this week's podcast, Sean chats with Scott Kegley, Director of Digital and Social Media at the San Francisco 49ers.
On this Sports Geek Podcast you will learn:
- The inner workings of the 49ers' Digital & Social Media Team and what's unique about them.
- How to be a social media manager for the 49ers, JOB OPENING
- The #FortyViners, how it started and came to be a big hit
- The benefits of creating content that's native to the platform in engaging non-core fans and ultimately broadening the scope of who you're reaching
- Capitalising on wins as well as losses and being able to deliver great content on a “bad time”
- Why Sean is big on Snapchat
- Why the WWE is the one of the best at event fan engagement
- Why AT&T Park remains one of Sean's fave stadiums in the world
- How your campaign can be featured at #SEAT2015 in San Francisco
Resources from the podcast
- Connect with Scott on Twitter (@scottkegley) and LinkedIn
- Connect with the San Francisco 49ers via their website
- Follow the 49ers on Vine, Facebook, Twitter (@49ers) & Instagram (@49ers)
- Confusion over Meerkat & Periscope at MLB games
- Join #SportsBizMelb to connect with Melbourne's sports business community
- Check out Russell Scibetti's #SBWeek
- Grab your ticket to @SEATConference
- San Francisco 19-22 July 2015 – SPECIAL SPORTS GEEK OFFER – Australian & NZ attendees – Convince your boss with this download
- Contact Sean if you’re interested in the pre-SEAT trip taking in sports in Seattle, Portland & Los Angeles
- Like SEAT on Facebook and follow @SEATconference on Twitter
- Have you signed up for weekly Sports Geek News?
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As Sean Callanan, founder of Sports Geek and host of the Sports Geek podcast, has mentioned on the podcast before: “The podcast is for my clients of Sports Geek – past, current & future”. It has also been a tremendous channel to grow the Sports Geek client roster.
What we didn't see coming was the tremendous support from the sports business industry from around the world. We've had emails, DMs, tweets come in from listeners from all over who continue to listen and support all Sports Geek content.
Each month here is the sports business content we deliver:
- Sports Geek podcast interviews – weekly deep dive interviews with sports executives sharing best practice and case studies
- Sports Geek Q&A – each Friday Sean Callanan answers 3 questions submitted via website, in real life and social media.
- Sports Geek News – weekly curated email by Sean Callanan all the sports business, marketing & technology articles you may have missed.
- #SportsBiz Zoom Calls – twice weekly Zoom calls with sports business executives
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