Scott Kegley on 49ers digital in new Levi’s Stadium

On this week's podcast, Sean chats with Scott Kegley, Director of Digital and Social Media at the San Francisco 49ers.

On this Sports Geek Podcast you will learn:

  • The inner workings of the 49ers' Digital & Social Media Team and what's unique about them.
  • How to be a social media manager for the 49ers, JOB OPENING
  • The #FortyViners, how it started and came to be a big hit
  • The benefits of creating content that's native to the platform in engaging non-core fans and ultimately broadening the scope of who you're reaching
  • Capitalising on wins as well as losses and being able to deliver great content on a “bad time”
  • Why Sean is big on Snapchat
  • Why the WWE is the one of the best at event fan engagement
  • Why AT&T Park remains one of Sean's fave stadiums in the world
  • How your campaign can be featured at #SEAT2015 in San Francisco
Scott Kegley from San Francisco 49ers

Resources from the podcast

Posts from 49ers you may have missed

Kicking off Forty Viners with Levi's

More cool stop motion

Good luck in #TheWebbyAwards

Will we see Jarrod Hayne highlights like this in 49ers uniform?

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Scott Kegley on 49ers Digital in New Levi’s Stadium Transcription

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About the Author:

Sean understands the sports digital landscape, that’s why he started Sports Geek. Working with clients across the sports digital world he helps teams & leagues drive more revenue from digital and is focussed getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek Podcast or presenting keynotes at sports conferences around the world. Send him a tweet @seancallanan or message him in #SportsBiz Slack community.

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