On this week's podcast, Sean chats with Scott Kegley, Director of Digital and Social Media at the San Francisco 49ers.
On this Sports Geek Podcast you will learn:
- The inner workings of the 49ers' Digital & Social Media Team and what's unique about them.
- How to be a social media manager for the 49ers, JOB OPENING
- The #FortyViners, how it started and came to be a big hit
- The benefits of creating content that's native to the platform in engaging non-core fans and ultimately broadening the scope of who you're reaching
- Capitalising on wins as well as losses and being able to deliver great content on a “bad time”
- Why Sean is big on Snapchat
- Why the WWE is the one of the best at event fan engagement
- Why AT&T Park remains one of Sean's fave stadiums in the world
- How your campaign can be featured at #SEAT2015 in San Francisco
Resources from the podcast
- Connect with Scott on Twitter (@scottkegley) and LinkedIn
- Connect with the San Francisco 49ers via their website
- Follow the 49ers on Vine, Facebook, Twitter (@49ers) & Instagram (@49ers)
- Confusion over Meerkat & Periscope at MLB games
- Join #SportsBizMelb to connect with Melbourne's sports business community
- Check out Russell Scibetti's #SBWeek
- Grab your ticket to @SEATConference
- San Francisco 19-22 July 2015 – SPECIAL SPORTS GEEK OFFER – Australian & NZ attendees – Convince your boss with this download
- Contact Sean if you’re interested in the pre-SEAT trip taking in sports in Seattle, Portland & Los Angeles
- Like SEAT on Facebook and follow @SEATconference on Twitter
- Have you signed up for weekly Sports Geek News?
See you at SEAT in Salt Lake City
Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.
SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek