In this episode of Sports Geek, Sean Callanan chats with Dan LaTorraca, Vice President of Marketing & Brand Strategy at Carolina Hurricanes

On this podcast, you'll learn about:

  • It's not how you start a Twitter fight but how you finish it
  • How to get corporate buy-in on edgy content
  • What metrics to look for to measure fan engagement
  • Making the leap from purely digital to a wider marketing role
  • Advice for sports grads entering the digital sports arena
Dan LaTorraca on Sports Geek

Listen to Dan LaTorraca on Sports Geek

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Pick my brain

Want some help on a campaign, sponsorship or content but don’t know where to start? Book a time with Sean Callanan for a Pick My Brain session.

The Pick my brain session is a two-hour video consulting session where you can get Sean’s thoughts and opinions on ticketing or sponsorship campaigns, campaign development and digital content review.

Pick My Brain session with Sean Callanan

Resources from the podcast

As discussed on the podcast

The best promotion is self-promotion.

Have to agree after the podcast chat.

See you at SEAT in Salt Lake City

Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.

Join me at SEAT Salt Lake City July 14-15 2023

SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek

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