Matthew Vinson on marketing fan experience in NASCAR

In this episode of Sports Geek, Sean Callanan interviews NASCAR's Matthew Vinson:

On this podcast you'll learn about:

  • How NASCAR is different to traditional sports (home/away season) from a marketing point of view?
  • Marketing an iconic venue like Daytona
  • How NASCAR fans make the experience at Daytona 500
  • How fans participated with NASCAR with limited fan access
  • Changes to NASCAR since the merger
Matthew Vinson on Sports Geek

Listen to NASCAR's Matthew Vinson on Sports Geek

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Resources from the podcast

As discussed on the podcast

2024-04-16T10:52:06+10:00

About the Author:

Sean understands the sports digital landscape, and that’s why he started Sports Geek. Working with clients across the sports digital world, he helps teams & leagues drive more revenue from digital and is focused on getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek or present keynotes at sports conferences worldwide. Send him a tweet @seancallanan.