Tinus le Roux on knowing your fans in the stands

Tinus le Roux knows fans via Fancam he knows when they attend and how often they attend. On this podcast Sean & Tinus discuss the differences of computer vision and facial recognition and why it is important to sports business.

On this podcast you'll learn about:

  • Tinus le Roux on how Fancam started and what it offers
  • How Fancam got into the US sports market
  • What computer vision does and why is it important
  • How Fancam differs in capturing data to measure fan engagement
  • How Fancam help sports teams close sponsorship deals
  • Where they see Fancam going in the next 18 months
Learn more from Tinus le Roux about tech and sports

Listen to Tinus le Roux on Sports Geek

Tinus le Roux quote

Every time we take one of these pictures, people go look at it and they spend a lot of time there and then learn more about sports and sponsorship. Then we realize that's actually a sponsorship asset.

Tinus le Roux

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Resources from the podcast

Highlights from podcast with Tinus le Roux

4:30 Tinus le Roux chats about Fancam and how it started

7:03 Working on 360 imaging and VR before Fancam started

19:24 Expanding Fancam installation in different stadiums

20:20 How they are analysing data

20:59 The importance of computer vision in fan engagement

25:14 Why Fan Cam is not doing facial recognition

27:48 Tinus’ insights on managing database for ticketing

31:22 Tinus on their plans for Fancam in the next 12-18 months

32:48 How they work on the pitch for their clients

34:00 How Fan Cam can help you benefit in sponsorship deals

41:31 Sports Geek Closing Five

49:40 Digital to Dollars – Go to DigitaltoDollars.com

51:45 Subscribe to Sports Geek News. Go to SportsGeekHQ.com/sgn

52:59 Reddit style AMA on Sports Geek Nation. Visit SportsGeekNation.com to join now if you haven’t

Some tweets/posts you may have missed

Nice work with the Mets Fancam

Good to see how it all started

Follow Tinus on his birding expeditions

Sean meeting Sports Geek Nation members in NYC including Tinus.

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More from Tinus le Roux

Thanks for the review on iTunes

Informative and humourous

★★★★★ in Apple Podcasts by MorryMorgan from Australia on June 2, 2018

Useful for not only sports clubs but for anyone building digital marketing campaigns.

Leave a review on iTunes
2018-08-21T10:46:41+00:00

About the Author:

Sean understands the sports digital landscape, that’s why he started Sports Geek. Working with clients across the sports digital world he helps teams & leagues drive more revenue from digital and is focussed getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek Podcast or presenting keynotes at sports conferences around the world. Send him a tweet @seancallanan or message him in Sports Geek Nation Slack community.

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