Oura’s Sports Strategy, FloSports’ $200M Niche Play & LIV Golf’s Revenue Model

The Sports Business, Strategy and Portfolio of Oura – 365247 Sports *

Wearables brand turns elite sport into a growth engine.

Global, SportsTech, Sponsorship, Data, Strategy

Inside FloSports: $200M Business Around Underserved Sports – 365247 Sports *

How niche sports, data and events built a $200M streamer.

US, Streaming, Media rights, Data, Sports tech

Components of LIV Golf's 2025 Revenue – Yahoo *

Breakdown of LIV's sponsorship-heavy, media-light business model.

Global, Golf, Sponsorship, Media Rights, Business Model

A Transcendent U.S. Open – The Athletic *

Influencers, premium seats and who the Open is for.

US, Tennis, Fan Experience, Creator Economy, Venue Strategy

Netflix Goes Down Under With NBC Sports, NEP for NFL From Melbourne – Sports Video Group *

Inside Netflix's IP-based NFL production hub in Melbourne.

AU, NFL, Streaming, RemoteProduction, GlobalExpansion

DOJ Investigating Clippers Over Alleged Kawhi Salary-Cap Circumvention – The New York Times

Federal probe tests boundaries of NBA cap creativity.

US, NBA, Governance, Compliance, Legal

Brewers in the Playoffs for the Eighth Time in Nine Years as Baseball's Smallest-Market Team – The Athletic

How MLB's smallest market keeps punching above its weight.

US, MLB, Small Market Strategy, Revenue, Performance

How Sue Bird Helped Raise the International Profile of Women's Basketball – The Athletic

Star power, governance and global growth of women's hoops.

Global, Basketball, Women's Sport, International Growth, Brand Strategy

Sportico: Roger Goodell Could Earn $1 Billion from the NFL – Yahoo

Commissioner pay as a proxy for league value creation.

US, NFL, Leadership, Media Rights, Valuation

LALIGA extends Luckia partnership to 2029 with focus on content and fan engagement – SportsMint Media

Moving from logo exposure to content-led betting partnership.

Football, Sponsorship, Fan Engagement, Marketing, Content

‘Ghost creators' are becoming the creator economy's slightly creepy new business model – Matt Navarra

UGC-style content without influencers fronting the camera.

Global, CreatorEconomy, Sponsorship, Content, Marketing

Paramount, California Set October Settlement Talks Over $111B WBD Deal – Hollywood Reporter *

Megamerger talks that could reshape the sports rights market.

US, Media-Rights, Streaming, Regulation, Business-Strategy

Ted Sarandos: Building a Sports Offering Without Full-Season Rights – Yahoo

Netflix's event-led sports strategy explained in its own words.

Global, Streaming, Media Rights, Commercial Models, Events

ESPN Faces Criticism For Giving Ted Cruz ‘GameDay' Air Time – Front Office Sports

College sports politics collide with ESPN's brand neutrality.

US, College Sports, Media, Politics

EVS Launches XT-S Software-Defined Multi-Application Server – Sports Video Group

Software-defined replay signals the future of live production.

Global, ProductionTech, Cloud, Infrastructure, Operations

Why Captchas Are Getting Harder – Vox

Ticket bots, fraud prevention and rising friction for fans.

Global, Technology, Ticketing, UX, Security

50 Digital Product Ideas You Can Build With Claude AI Connectors – Medium *

Idea fuel for AI-powered fan, sponsor and ops products.

Global, Technology, AI, Product, Digital

Chat Is the Wrong Interface for AI – Medium

Rethinking AI UIs for fans, staff and partners.

Global, AI, UX, Product, FanExperience

OpenAI Considers Slowing Cutting-Edge AI Development – Bloomberg

What an AI slowdown means for sports tech roadmaps.

Global, AI, Technology, Innovation, Governance

The Place Where Your Ad Is Seen Is as Important as What It Says – Marketing Week

Context effects that should reshape sponsorship asset design.

Global, Sponsorship, Marketing, Advertising, Digital

Content marketing success falls to 12-year low: Survey – Search Engine Land

Data that challenges how teams measure and plan content.

Global, Marketing, Content, Data, AI