LIV Golf’s Collapse, Peacock’s AI Overhaul and Why Sports Rights Might Not Be Too Expensive

Inside the Final Days of LIV Golf – The Athletic *

What LIV’s collapse teaches every challenger sports property.

Global, Golf, MediaRights, Strategy, Investment

Inside Populous: The $552 Million Business Behind the World's Biggest Stadiums – 365247 Sports *

How a stadium design giant shapes future fan experiences.

Global, Stadiums, Infrastructure, Investment, Strategy

People Think Sports Rights Are Too Expensive. What If They’re Wrong? – Huddle Up *

Fresh perspective on the true value of media rights.

Global, MediaRights, Strategy, Sponsorship, Streaming

Women’s Sports Draw Same Audience as Men’s Leagues in Aggregate – John Wall Street

New audience data strengthens the women’s sport commercial case.

Global, WomensSport, MediaRights, Sponsorship, AudienceData

Formula 1 Belongs in a Museum, Says the Man Who Bought Williams' Engineers – Business of Speed *

Fortescue’s Formula E bet challenges F1’s tech and sustainability story.

AU, Motorsport, MediaRights, Sponsorship, Technology

Pochettino’s Manchester United Will Still Face Major Financial Woes – Front Office Sports

How ownership and debt still constrain a global superclub.

EU, Football, Finance, Ownership, Governance

2026 ATP Finals: The business behind tennis’ US$15.75m prize – SportsPro

Prize money, sponsors and broadcasters driving ATP Finals growth.

Tennis, Sponsorship, Investment, Marketing, Media

Peacock Overhauls Mobile App With Conversational AI Search, More Sports on Home Screen and Vertical Video – Deadline *

What Peacock’s AI-first redesign means for sports discovery.

US, Streaming, Sports, Technology, Product

Enjoy Basketball Reached an Expanded Deal to Distribute the Brand’s Shows Across NBA TV and the NBA App – Front Office Sports

Creator-led hoop brand lands bigger stage with NBA platforms.

US, NBA, MediaRights, Content, Digital

MotoGP Returns to ESPN in New Media Rights Deal – MotoGP

Liberty’s MotoGP puts live racing back on ESPN and Disney+.

US, MotoGP, Media-Rights, Streaming, Strategy

NFL TV Audiences Through Week 9 Are Up From Last Year – Front Office Sports *

Ratings growth reinforces the NFL’s dominance in live TV.

US, NFL, MediaRights, Ratings, Sponsorship

Netflix Playground App Adds Streaming Episodes – What’s on Netflix

Netflix turns a kids gaming app into a video gateway.

Global, Streaming, Product, UX, Kids

The Software-Defined Shift: A Discussion on the Technologies Reshaping Live Sports Production – Sports Video Group

Cloud and software-defined workflows are remaking live production.

Global, Technology, Production, Cloud, Operations

Vizrt Acquires Chyron in Major Consolidation of Broadcast Graphics Market – Sports Video Group

Two graphics heavyweights merge, reshaping broadcast tech choices.

Global, MediaRights, Technology, Production, Mergers

AI Doesn’t Need to Talk to Be Great. Meet Decision Models. – Medium

Why silent decision engines may beat chatbots in sports ops.

Global, AI, Data, Strategy, SportsBusiness

Claim and set up your business on ChatGPT – The Rundown AI *

Treat ChatGPT as a new owned channel for fans.

Global, AI, Digital Strategy, Fan Engagement, Sponsorship

Rashee Rice Made Millions. Where Did The Money Go? – Huddle Up

An NFL bankruptcy case study in athlete finances and risk.

US, NFL, AthleteFinances, Sponsorship, Governance

Mark Ritson on renting vs owning IP (McDonald’s and FIFA) – The Drum

Should brands rent mega-event IP or build their own?

Global, Sponsorship, IP, Brand Strategy, Events