In this episode of Sports Geek, Sean Callanan chats with Will Hartnell – Head of Commercial & Growth, Geelong Cats
On this podcast, you'll learn about:
- How Geelong build on sustained success on field into sponsorship wins.
- Why you need to be proactive with partners to deliver results
- Importance of tenure with sponsors, Ford approaching 100 years with the Cats
- The impact of winning the 2023 AFL Premiership on membership and hospitality
- Why reporting mechanisms for sponsorships should be tailored for different partners' goals
- Will’s passion about mentoring and helping young professionals in the industry
Listen to Will Hartnell on Sports Geek
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Pick my brain
Want some help on a campaign, sponsorship or content but don’t know where to start? Book a time with Sean Callanan for a Pick My Brain session.
The Pick my brain session is a two-hour video consulting session where you can get Sean’s thoughts and opinions on ticketing or sponsorship campaigns, campaign development and digital content review.
Resources from the podcast
- Connect with Will on Linkedin and let him know that you listened to the episode.
- Follow Geelong Cats across social media
- Twitter – @GeelongCats
- LinkedIn – Geelong Cats
- Facebook – @Geelong.Cats
- Instagram – @geelongcats
- People mentioned by Will
- Andrew Clarke – Founder at Super-Sub_AU
- Recommendations
- Check out the Sports Geek Amplify Series – Season 2
- Episodes you should listen to
As discussed on the podcast
Bringing the fans inside the huddle
POV: You're in the song with Holmesy 🤳 #WeAreGeelong pic.twitter.com/YXGbJ7prLg
— Geelong Cats (@GeelongCats) June 22, 2023
Strong support from fans with half the stadium under construction
Strength Through Unity 💙 #WeAreGeelong pic.twitter.com/eBDHkhLFYw
— Geelong Cats (@GeelongCats) May 27, 2023
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