In this episode of Sports Geek, Sean Callanan chats with Loretta Johns, Executive General Manager – Media, Marketing & Communications, Sydney Swans

On this podcast, you'll learn about:

  • Making the move from journalism to “clubland”
  • Why you need to be ready to adapt to new challenges like taking on marketing remit
  • Understanding the planning (and chaos) of historic Buddy 1000 moment
  • How the Swans market to fans and wider Sydney market differently to Melbourne
  • The importance and impact of the Swans' Diversity Action Plan
  • How digital personas can shape your content design
Loretta Johns on Sports Geek

Listen to Loretta Johns on Sports Geek

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Pick my brain

Want some help on a campaign, sponsorship or content but don’t know where to start? Book a time with Sean Callanan for a Pick My Brain session.

The Pick my brain session is a two-hour video consulting session where you can get Sean’s thoughts and opinions on ticketing or sponsorship campaigns, campaign development and digital content review.

Pick My Brain session with Sean Callanan

Resources from the podcast

As discussed on the podcast

Watch the build-up and mayhem to Buddy 1000!

#Buddy1000 Lance Franklin kicking his 1000th goal

So aligned with the discussion with Loretta “Selling experience through fans.”