On this week's episode, Sean catches up with Paul Rogers, Head of Digital and Social Media at AS Roma. Sean and Paul met up at the recent Business of Sport Summit and chat about the origins of Liverpool digital and his strategy pivot at AS Roma.
On this podcast you'll learn about:
- How Liverpool were early pioneers in the launch of the internet and social media
- What steps Liverpool took to localise and personalise social media content for international followers
- How your fans consume your content and remembering what content they want which may not always be the pieces that you want to push
- AS Roma's challenge of respecting the tradition of the club but also balancing appealing to hardcore fan base as well as wanting to grow and try new things
Do your players need social media training?
Resources from the podcast
- Thanks again to Paul Rogers from AS Roma for being our guests on this week's show
- Connect with Paul Rogers on Twitter @PaulRogers73, LinkedIn and Instagram
- Follow AS Roma on Twitter @ASRomaEN, Facebook, Instagram and LinkedIn
- Other Sports Geek podcast episodes you might be interested in:
- Keen to see Sean appear at the Melbourne International Comedy Festival, get your ticket here
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Highlights from podcast with Paul Rogers
3:50 Paul’s backstory on his childhood and getting to Liverpool FC
6:58 The challenges of sports marketing in the early days of the Internet
10:40 How they drove fans with content without social media
12:22 Transition from TV to social media marketing
13:09 Liverpool’s first ever tweet
16:30 The big game changer for Liverpool
17:30 How Liverpool started to provide localised social media content to reach international followers
20:42 Paul on leaving Liverpool and going to AS Roma
24:06 How the Internet and social media impact producing content for AS Roma
27:02 Paul on delivering valuable content to fans
34:07 Paul on empowering fans to show passion using digital
38:55 Balancing traditions and technology at AS Roma
39:54 Paul on using different approach on different platforms to grow their fan base
42:34 Sports Geek Closing Five
Some tweets you may have missed
Great keynote from Paul at BOSS
Loving @PaulRogers73 breaking down common mistakes made and how the @ASRomaEN rebuilt it's strategy "Every decision puts the fans first" #BOSSummit pic.twitter.com/fCnHYaVj8R
— Sean Callanan (@seancallanan) March 13, 2018
Too good not to celebrate!
When #ASRoma score and you forget that you're supposed to be working pic.twitter.com/25LJmZyQqd
— AS Roma English (@ASRomaEN) March 23, 2018
Good luck for the second leg AS Roma
Click here to buy your ticket for the #UCL quarter-final second leg between #ASRoma and @FCBarcelona ➡️ https://t.co/Zyg85oJrht pic.twitter.com/74DDlq80om
— AS Roma English (@ASRomaEN) March 22, 2018
One of the greatest stories that football has ever seen
#WorldStorytellingDay: Any excuse to re-tell one of the greatest stories football has seen… @Totti 👑#ASRoma pic.twitter.com/uOcA4pxZSf
— AS Roma English (@ASRomaEN) March 20, 2018
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Thanks for the review on iTunes
Insightful and interesting
★★★★★ in Apple Podcasts by sportssasha from UK on January 23, 2018
I can’t wait for this podcast to come out. It is so interesting and insightful and is extremely helpful for someone keen to know more about the industry. Keep up the good work!
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