Arsenal fan engagement with Chris Harris

On this week's episode Sean catches up with Chris Harris, Managing Editor (Digital) at Arsenal F.C. Chris is also another guest from the #SportsBiz Slack community with now over 700 people.

On this podcast you'll learn about:

The fight for fans attention
The importance of storytelling…. players are the key
How Arsenal are growing their followers on Snapchat and what the fans want to see
Where growth can come for Arsenal online
Balancing digital & fan engagement with commercial outcomes
What is the focus for Sports Geek in 2017
How you can learn from Sports Geek

Arsenal fan engagement with Chris Harris

Resources from the podcast

Thanks again to Chris Harris from Arsenal F.C., connect with him on Twitter @ChrisHarris1975 and Linkedin
Follow Arsenal on Facebook, Twitter, Instagram and Snapchat
Other podcasts that may interest you:
- #47 – Richard Clarke on developing content for @Arsenal fans
- #89 – Pieter Maenhout, understanding fans in Belgium Football
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Have you joined the world's largest #SportsBiz Slack Community?
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Listen to @ChrisHarris1975 chat @Arsenal fan engagement on @SportsGeek Podcast

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Some tweets you may have missed

When you've just signed your new deal

When you've just signed your new deal… pic.twitter.com/0ECMigQeco

— Arsenal FC (@Arsenal) January 12, 2017

Great way to engage fans on Twitter

✍️✍️✍️

We reckon it's time to hear from you

Using only GIFs and pics, let us know your response to this news… https://t.co/z15kSeIVin

— Arsenal FC (@Arsenal) January 12, 2017

And one of the fans replies…who doesn't love a Carlton GIF!

literally me right now pic.twitter.com/jkxfOuj1Dp

— Cath [SDMN] (@cathrinekrg) January 12, 2017

When Football meets Basketball

🏀 You've got to see this…

Check out what happened when we teamed up with @BTSport and @DunkingDevils ahead of #NBALondon pic.twitter.com/R34n0Pf4Cy

— Arsenal FC (@Arsenal) January 11, 2017

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Thanks for the review on iTunes

Excellent advice!

in iTunes by StrengthsMomma from USA on July 13, 2016

Sean's combo of passions for sports, communication, and technology are perfect. He makes it easy to understand. Love it! (And his accent doesn't hurt 😉 ) On my favs list!

Nice surprise I look at What's Hot for January in iTunes for #Management & #Marketing and I have two podcasts listed! @beersblokesbiz still pulling down downloads (currently in permanent hiatus) @SportsGeek Podcast sitting along side @garyvee and @Problogger! What podcasts are you listening to?

A photo posted by Sean Callanan (@seancallanan) on Jan 7, 2017 at 12:00am PST

Download Podcast Transcription

2018-07-02T12:23:34+00:00

About the Author: @seancallanan

Sean understands the sports digital landscape, that’s why he started Sports Geek. Working with clients across the sports digital world he helps teams & leagues drive more revenue from digital and is focussed getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek Podcast or presenting keynotes at sports conferences around the world. Send him a tweet @seancallanan or message him in Sports Geek Nation Slack community.