Euroleague’s €13B Forecast, Toto Wolff’s Mercedes Blueprint & NFL’s Private Equity Pivot

Euroleague's €13 Billion Forecast – Talking Tickets *

Dissects Euroleague's bold 10‑year franchise and media plan.

EU, Basketball, Strategy, Commercial, MediaRights

How Toto Wolff Built the Most Valuable Team in F1 – Cheeky Pint *

Inside Mercedes F1's billion‑dollar machine and culture.

Global, F1, Commercial Strategy, Leadership, Data & Innovation

NFL Owners Are Getting Into the Private Equity Business – Huddle Up *

How 32 Equity is reshaping league–vendor relationships.

US, NFL, Private Equity, Investment, Commercial Strategy

Inside BYD's Global Sports Strategy and Portfolio – 365247 Sports

EV giant BYD's playbook for using sport worldwide.

Global, Sponsorship, Football, Commercial Strategy, Brands

Teams Rethinking Ticketing Strategy to Maximize Single-Game Upside – Yahoo Sports *

How teams claw back yield from brokers and STHs.

US, Ticketing, Revenue, Data, Fan-Experience

How the Valkyries Became a Modern Expansion Franchise Success Story – The Athletic

Blueprint for building a standout women's expansion club.

US, WNBA, Expansion, Commercial, WomenInSport

Gains in Sports Team Values Lag Stock Market Since 2022 – Sportico

Are sports franchise valuations finally cooling off?

Global, Business, Finance, Sports Valuation, Investment

NFL Launches Bigger, Richer Investment Platform – Sportico

Inside the NFL's new General Atlantic-backed fund.

US, NFL, Investment, Finance, Business

Everton, the downfall of Josh Wander and a cautionary tale – The Athletic

What Everton's saga says about owners and oversight.

UK, Football, Ownership, Investment, Governance

WNBL Opens 2026-27 Season with 40 Per Cent Attendance Surge and Record Digital Engagement – Ministry of Sport *

How WNBL converted digital momentum into real‑world crowds.

AU, WNBL, Marketing, Fan Engagement, Digital Media

Robert Downey Jr. Is Now An Exec At Snap – The Future Party

Snap's AR push uses NBA, MLB and celebrity muscle.

US, AR, Social Media, Fan Experience, Sponsorship

Soccer Influencer Eman SV2 Launches Creator Company Frenzy – Deadline

A football creator scaling into events and commerce.

UK, Football, CreatorEconomy, Events, Commerce

Netflix Releases Q3 Earnings As It Preps Big Q4 for Live Sports – Front Office Sports *

What Netflix's next sports push means for rights holders.

Global, Netflix, Media, Live Sports, Streaming

Hawks Become First NBA Team to Stream Local Games Exclusively on Prime Video – NBA.com *

Local NBA rights jump from RSN to Amazon Prime.

US, NBA, Streaming, Media Rights, Digital Strategy

ESPN Will Deliver a “Star Wars” Alt-Cast From the Super Bowl – The Athletic

Disney leans on Star Wars to broaden Super Bowl reach.

US, NFL, Media-Rights, Broadcast, Content-Innovation

AI Is Making It Cheaper To Build. Sports Needs To Make It Cheaper To Learn – Sports Video Group *

Why experimentation, not tooling, is sport's real AI bottleneck.

Global, AI, Fan Engagement, Digital, Innovation

AT&T, NBA, and WNBA Launch Fourth-Generation High-Speed Arena Network Under Multi-Year Sponsorship Extension – Ministry of Sport

Next-gen arena connectivity as a sponsorship asset.

US, NBA, WNBA, Technology, Sponsorship

Can AI pay for itself? – The Diligence Stack

Frameworks to prove ROI on your AI projects.

Global, AI, Revenue, Sponsorship, Ticketing

New terms and conditions suggest that you'll be helping train Meta's AI tools – Press Gazette

Meta's AI training grab and what it means for clubs.

Global, AI, Social-Media, Data, Legal

Premier League front-of-shirt gambling sponsor ban ‘barely scratched the surface', study finds – The Athletic

Study questions effectiveness of headline gambling ad bans.

UK, Football, Sponsorship, Regulation, Integrity

How American Express's NFL Partnership Is Built Around Membership – Culture of Sport

Turning sponsorship into a core product feature, not signage.

US, NFL, Sponsorship, Fan Experience, Data