Pieter Maenhout works with the Royal Belgium Football Association as the Fan Relationship Manager as a fan is more than a customer.
On this Sports Geek Podcast you will learn:
- Why Pieter works in a FRM not a CRM
- The difference between a customer and a fan
- Why UEFA is so focussed on fans, including using fan boards so they have their day
- How digital and marketing were developed as the Belgium Red Devils players developed
- Importance of marketing being connected with players
- Success of Belgium Challenges campaign to connect fans with players
- Why the fan's passion resulted in a town called Yellow to be renamed Red
- What was the focus of Belgium Red Devils during World Cup?
- What is your Belgiumised name? A great way to connect with fans around the world
Resources from the podcast
- Connect with Pieter Maenhout on Twitter (@PieterM23) and on Linkedin
- Check out Royal Belgium Football Association – http://www.fotball.no/
- Belgium Red Devils on Facebook, @BelRedDevils on Twitter and @BelgiumRedDevils on Instagram
- Listen to Paul Greenberg chat about CRM on Sports Geek Podcast
- Grab your ticket to @SEATConference
- San Francisco 19-22 July 2015 – SPECIAL SPORTS GEEK OFFER – Australian & NZ attendees – Convince your boss with this download
- Like SEAT on Facebook and follow @SEATconference on Twitter
- Have you signed up for weekly Sports Geek News?
Posts from Belgium Red Devils
Bringing the players closer to fans via YouTube clips
.@hazardeden10 @Jan_Vertonghen @dries_mertens14 @OfficialRadja, maybe you'll win next time 😉 https://t.co/g9Bizfe5jc #Tousensemble #walbel
— BelgianRedDevils (@BelRedDevils) June 9, 2015
Always profiling fans on all platforms
[PHOTO ALBUM] France – Belgium : our amazing supporters ! http://t.co/cXC5Ci6dJG #frabel #TousEnsemble #TousenFrance pic.twitter.com/F7Zi2eueoO
— BelgianRedDevils (@BelRedDevils) June 8, 2015
Having a strong connection with your players helps obtain content like this
What's Bordeaux without a #vineyard selfie ? 😉 #tousensemble pic.twitter.com/zy1NW4ZsIQ
— BelgianRedDevils (@BelRedDevils) June 3, 2015
Love these aftermovie recaps
This is how the best fans in the world supported us against Israel ! #isrbel #tousensemblehttp://t.co/Gb0TDyhIq3
— BelgianRedDevils (@BelRedDevils) April 2, 2015
Some banter between the Socceroos and Red Devils
.@Socceroos Very impressive, indeed. You remember what we did at the World Cup, right? And that was just two months ago. #quarterfinals
— BelgianRedDevils (@BelRedDevils) September 3, 2014
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Pieter Maenhout, understanding fans in Belgium Football Transcription
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