On this week's episode, Sean chats with Kurt Brutton, Marketing and Brand executive for the Brisbane Broncos. Sean and Kurt discuss how the Broncos sponsorship team works across the business to integration content, marketing and sponsorship efforts.

On this podcast you'll learn about:

  • Kurt's experience in working with other sporting clubs in Brisbane and how it helped in his role at Brisbane Broncos
  • How the Broncos digital team develop and integrate content assets to activate sponsorship
  • The impact of move to new Clive Berghofer Centre on connecting business and admin at the Broncos
  • The size and importance of Brisbane Broncos brand and what it means for sponsor
  • Why McDonald's launched a burger exclusive to Brisbane
Brisbane Broncos – Big brand, Big responsibility with Kurt Brutton

Need a keynote speaker for your next event or conference?

Sean Callanan Speaks

Resources from the podcast

Sign up for these

Highlights from podcast with Kurt Brutton

4:50 The impact of Broncos transferring to their new home at Clive Berghofer Centre

7:13 Kurt Brutton explains more of his role at Broncos and the club’s unique organization  structure

11:58 How their multimedia team leverage content integration for sponsorship activation

14:52 How the different departments work together to tie their brand assets and digital assets that will captivate the sponsors

20:22 Kurt’s backstory of his sporting career journey at FFA and Brisbane Roar

24:26 Driving fan engagement for clubs after a win

30:37 The challenges of keeping a big club bigger

36:03 Sports Geek Closing Five

Some tweets/posts you may have missed

Good efforts for Broncos helping at TradeTools

A good day to celebrate and have fun

That's an awesome Mcdelivery!

Good job boys!

What is it like when Sean speaks at an event, check in on recent trip to Brisbane.

Thanks for the review on iTunes

Fantastic insight

★★★★★ in Apple Podcasts by Gavin MacPhee from USA on August 23, 2017

The sports geek podcast provides great insight from industry leaders on a variety of sports business sectors. Sean is an engaging and passionate host and the guests are an eclectic mix from different countries, sports and areas of expertise. This is valuable listening for anyone in sports marketing!

Listen to Sports Geek

Sports Geek podcast available on all podcast platforms

Support our content efforts on Patreon

As Sean Callanan, founder of Sports Geek and host of the Sports Geek podcast has mentioned on the podcast before: “The podcast is for my clients of Sports Geek – past, current & future”. It has also been a tremendous channel to grow the Sports Geek client roster.

What we didn’t see coming was the tremendous support from the sports business industry from around the world. We’ve had emails, DMs, tweets come in from listeners from all over who continue to listen and support all Sports Geek content.

Each month here is the sports business content we deliver:

Our Patreon campaign gives YOU a chance to support our efforts in producing content for the sports business world through podcasts, guides and email newsletters.


Our supporters (become one)

DMC Sport
SEAT Conference - 2020 Minneapolis June 27 – July 1
Play Media
Sports Where I Am
G2G Sports
Support Sports Geek on Patreon