Brisbane Broncos – Big brand, Big responsibility with Kurt Brutton

On this week's episode, Sean chats with Kurt Brutton, Marketing and Brand executive for the Brisbane Broncos. Sean and Kurt discuss how the Broncos sponsorship team works across the business to integration content, marketing and sponsorship efforts.

On this podcast you'll learn about:

  • Kurt's experience in working with other sporting clubs in Brisbane and how it helped in his role at Brisbane Broncos
  • How the Broncos digital team develop and integrate content assets to activate sponsorship
  • The impact of move to new Clive Berghofer Centre on connecting business and admin at the Broncos
  • The size and importance of Brisbane Broncos brand and what it means for sponsor
  • Why McDonald's launched a burger exclusive to Brisbane
Brisbane Broncos – Big brand, Big responsibility with Kurt Brutton

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Highlights from podcast with Kurt Brutton

4:50 The impact of Broncos transferring to their new home at Clive Berghofer Centre

7:13 Kurt Brutton explains more of his role at Broncos and the club’s unique organization  structure

11:58 How their multimedia team leverage content integration for sponsorship activation

14:52 How the different departments work together to tie their brand assets and digital assets that will captivate the sponsors

20:22 Kurt’s backstory of his sporting career journey at FFA and Brisbane Roar

24:26 Driving fan engagement for clubs after a win

30:37 The challenges of keeping a big club bigger

36:03 Sports Geek Closing Five

Some tweets/posts you may have missed

Good efforts for Broncos helping at TradeTools

A good day to celebrate and have fun

That's an awesome Mcdelivery!

Good job boys!

What is it like when Sean speaks at an event, check in on recent trip to Brisbane.

Thanks for the review on iTunes

Fantastic insight

★★★★★ in Apple Podcasts by Gavin MacPhee from USA on August 23, 2017

The sports geek podcast provides great insight from industry leaders on a variety of sports business sectors. Sean is an engaging and passionate host and the guests are an eclectic mix from different countries, sports and areas of expertise. This is valuable listening for anyone in sports marketing!

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2018-06-08T12:13:35+00:00

About the Author:

Sean understands the sports digital landscape, that’s why he started Sports Geek. Working with clients across the sports digital world he helps teams & leagues drive more revenue from digital and is focussed getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek Podcast or presenting keynotes at sports conferences around the world. Send him a tweet @seancallanan or message him in Sports Geek Nation Slack community.

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