About Sean

Sean Callanan understands the technological evolution of the digital landscape as the founder of Sports Geek. He has worked with international brands, and is a highly sought-after public speaker and the go-to resource for under-optimised digital teams.  

Sean has developed the Digital To Dollars process working with teams and leagues to build digital fan bases and develop sponsor campaigns that deliver.  

Sean has been a pioneer in the sports digital industry and hosts the Sports Geek podcast with guests and listeners around the sports business world, available on Apple Podcasts and Google Play follow him on Twitter @seancallanan and connect with him on LinkedIn

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What will you learn?

Digital To Dollars  

Connecting digital, sports & sponsors. Learn how Sports Geek breaks down digital content produced by sports rights holders to develop integrated and profitable sponsorship proposals that deliver.  


Esports is the fastest growing sports category in the world. Sean can provide insights as an esports team owner (OPL team Gravitas) and give your audience strategies for brands to connect with esports fans.

Facebook - Content & Ads 

Find out how Sean delivers results on Facebook. Define your goals, develop your audience targets and what campaigns will drive results for your team or business. 

Digital Fan Engagement Best Practice

Access to the world’s best sports digital practitioners allows Sean to share behind the scenes work and successes of sports digital campaigns from around the world. 

How to build authority and connect with anyone on LinkedIn

Learn how Sean developed a Linkedin audience to develop his personal brand and business outcomes for his business initiatives. 

Athletes & Digital - The Sports Geek Way  

Training for athletes to help them become digital savvy athletes these workshops have been done with professional and grassroots athletes.

Speaking Experience

  • SportNXT (Melbourne 2024)
  • SEAT (Salt Lake City 2023)
  • Ticketing Professionals Conference (Sydney 2022)
  • Venue Managers Australia (Sydney 2022)
  • #SportBizZoom calls (Online 2020)
  • National Sports Forum (Las Vegas 2019)
  • Mumbrella Sports (Sydney 2019)
  • AFL Digital To Dollars Workshop (Melbourne 2019)
  • Queensland Sport & Recreation Conference (Brisbane 2018)
  • SEAT Conference 2011 (Los Angeles), 2012 (Boston), 2013 (Kansas City), 2014 (Miami), 2015 (San Francisco), 2016 (Las Vegas) 
  • SEAT London (2015 Lord’s Cricket Ground) 
  • National General Assembly of Local Government (Canberra 2017) 
  • Futsal Oz National Conference (Melbourne 2017)
  • Golf Business Forum (Melbourne 2016) 
  • HRNSW Conference Keynote (Sydney 2016)
  • Australian University Sports Conference (Gold Coast 2016) 
  • Marketing The Arts Conference Keynote speaker (Adelaide 2016)
  • A-League Membership Summit (2013, 2014. 2015, 2016, 2017)  
  • AFL Club Summit (Melbourne 2015) 
  • Our Sporting Future (Gold Coast 2015) 
  • World Trotting Conference (Sydney 2015) 
  • Digital Sport London (2014) 
  • ad-tech 2012 (Sydney & Melbourne) 
  • Australian Racing Conference (Melbourne 2013) 
  • Asia Pacific World Sport and Women Conference 2012 (Melbourne) 
  • Twitter Brekky 2012 (Melbourne & Sydney) 

Watch me


Sean Callanan has been a dear friend to SEAT for many years and has helped us to embrace sports social media and digital marketing helping to raise SEAT to a new level of success!  

Sean's vision, strategy, innovation and leadership are highly respected across the world-wide sports industry and a valued part of SEAT and the entire SEAT Community! 

Christine Stoffel, Founder of SEAT

Sean shared his expertise in sports digital marketing to our audience and delivered his message with calmness and confidence allowing everyone to follow with ease. Sean's ability to break down what appears complicated into small user friendly and easy to follow processes impressed me the most. I particularly liked how approachable and friendly Sean was which allowed our audience to ask questions and feel comfortable doing so.  

 Peter Parthimos Founder, Futsal Oz - Australia

Sean is the perfect mix of a modern-day digital and social media pioneer and overall business strategist. He has great depth of experience in management and the inner workings of an IT/Interactive organization but also is ultra forward thinking in digital and social media. My favorite part about his approach to social media is that it’s based in things he’s passionate about (sports) but pragmatic (results-oriented).  

Kirsten Corio Vice President, Team Marketing and Business Operations at NBA  

I have had the pleasure of listening to Sean speak many times, never disappointed. As a sports marketing expert there are none better when it comes to verbalizing social media, ticket sales and data analytics strategies. But he also does it in a very entertaining and engaging manner.

Tod Caflisch Vice President/Chief Technical Officer Minnesota Vikings  

Need a speaker or panel for your conference?

Book Sean Callanan for an engaging and informative keynote on sports, digital and technology trends.

Sports Geek