Welcome to the first Sports Geek Podcast for 2017!
On this week's episode Sean catches up with J.W. Cannon, Senior Project Lead – Sponsorships and Events at UPS and Co-Founder of #SBChat.
On this podcast you'll learn about:
- How the sponsorship game has changed over the years
- Some of J.W.'s most memorable sponsorship activations
- How digital has changed sponsorship but fundamentals remain
- Where #SBChat began and why you should at least lurk
- J.W.'s advice on those wanting to break into the #sportsbiz industry
- How my new basketball tracks my shooting percentage