Welcome to the first Sports Geek Podcast for 2017!
On this week's episode Sean catches up with J.W. Cannon, Senior Project Lead – Sponsorships and Events at UPS and Co-Founder of #SBChat.
On this podcast you'll learn about:
- How the sponsorship game has changed over the years
- Some of J.W.'s most memorable sponsorship activations
- How digital has changed sponsorship but fundamentals remain
- Where #SBChat began and why you should at least lurk
- J.W.'s advice on those wanting to break into the #sportsbiz industry
- How my new basketball tracks my shooting percentage
Resources from the podcast
- Thanks again to J.W. Cannon, connect with him on Twitter @CannonJW, Linkedin and Instagram
- Articles of interest
- Inside the SportsBiz Studio: J.W. Cannon
- What is #SBChat
- Other podcasts that may interest you:
- Have you signed up for weekly Sports Geek News?
- Have you joined the world's largest #SportsBiz Slack Community?
- Looking for a new gig? Sign up for Sports Geek Job Alerts
Some tweets you may have missed
Go Dukes!
In a bar, in Tampa, Dukes just scored, I'm the only one yelling. Who cares. #GoDukes #FCSChamp 💜💛 pic.twitter.com/6Wpj3YYUe6
— J.W. Cannon (@cannonjw) January 7, 2017
Very clever Heineken
These @Heineken promotional jump drives have actual #beer in them. Nice. #marketing (via @uberhumor) pic.twitter.com/zEOptjl6ds
— J.W. Cannon (@cannonjw) December 22, 2016
What are my stats?
Getting shots up with the brand new #WilsonX. How’d I do @WilsonBasktball? #Wxballer #clutch #sportstech pic.twitter.com/1JSoWC62sm
— Sean Callanan (@seancallanan) January 6, 2017
Thanks for the review on iTunes
Perfect Podcast for Sports Industry Professionals and Students!
in iTunes by Aussie_Duck from USA on November 8, 2016
Every episode brings a unique perspective to the sports industry and the digital evolution of sports marketing. Sean brings in industry leaders from a broad range of disciplines and this podcast is one of the best ways to stay on top of the newest and best developments in sports business.
Listen to Sports Geek
Support our content efforts on Patreon
As Sean Callanan, founder of Sports Geek and host of the Sports Geek podcast, has mentioned on the podcast before: “The podcast is for my clients of Sports Geek – past, current & future”. It has also been a tremendous channel to grow the Sports Geek client roster.
What we didn't see coming was the tremendous support from the sports business industry from around the world. We've had emails, DMs, tweets come in from listeners from all over who continue to listen and support all Sports Geek content.
Each month here is the sports business content we deliver:
- Sports Geek podcast interviews – weekly deep dive interviews with sports executives sharing best practice and case studies
- Sports Geek Q&A – each Friday Sean Callanan answers 3 questions submitted via website, in real life and social media.
- Sports Geek News – weekly curated email by Sean Callanan all the sports business, marketing & technology articles you may have missed.
Our Patreon campaign gives YOU a chance to support our efforts in producing content for the sports business world through podcasts, guides and email newsletters.
PLEASE CHECK OUT AND SUPPORT THE BUSINESSES BELOW
Our supporters (become one)
