Sponsorship and Sports Business with J.W. Cannon

Welcome to the first Sports Geek Podcast for 2017!

On this week's episode Sean catches up with J.W. Cannon, Senior Project Lead – Sponsorships and Events at UPS and Co-Founder of #SBChat.

On this podcast you'll learn about:

How the sponsorship game has changed over the years
Some of J.W.'s most memorable sponsorship activations
How digital has changed sponsorship but fundamentals remain
Where #SBChat began and why you should at least lurk
J.W.'s advice on those wanting to break into the #sportsbiz industry
How my new basketball tracks my shooting percentage

J.W. Cannon on Sponsorship and Sports Business

Resources from the podcast

Thanks again to J.W. Cannon, connect with him on Twitter @CannonJW, Linkedin and Instagram
Articles of interest
- Inside the SportsBiz Studio: J.W. Cannon
- What is #SBChat
Other podcasts that may interest you:
- How to win fans, sponsors and ticket sales with social data
- #119 – Bob Hamer on how obtain sales success in sports
Have you signed up for weekly Sports Geek News?
Have you joined the world's largest #SportsBiz Slack Community?
Looking for a new gig? Sign up for Sports Geek Job Alerts

Listen to @CannonJW chat about Sponsorship on @SportsGeek Podcast

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Some tweets you may have missed

Go Dukes!

In a bar, in Tampa, Dukes just scored, I'm the only one yelling. Who cares. #GoDukes #FCSChamp 💜💛 pic.twitter.com/6Wpj3YYUe6

— J.W. Cannon (@cannonjw) January 7, 2017

Very clever Heineken

These @Heineken promotional jump drives have actual #beer in them. Nice. #marketing (via @uberhumor) pic.twitter.com/zEOptjl6ds

— J.W. Cannon (@cannonjw) December 22, 2016

What are my stats?

Getting shots up with the brand new #WilsonX. How’d I do @WilsonBasktball? #Wxballer #clutch #sportstech pic.twitter.com/1JSoWC62sm

— Sean Callanan (@seancallanan) January 6, 2017

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Thanks for the review on iTunes

Perfect Podcast for Sports Industry Professionals and Students!

in iTunes by Aussie_Duck from USA on November 8, 2016

Every episode brings a unique perspective to the sports industry and the digital evolution of sports marketing. Sean brings in industry leaders from a broad range of disciplines and this podcast is one of the best ways to stay on top of the newest and best developments in sports business.

Nice surprise I look at What's Hot for January in iTunes for #Management & #Marketing and I have two podcasts listed! @beersblokesbiz still pulling down downloads (currently in permanent hiatus) @SportsGeek Podcast sitting along side @garyvee and @Problogger! What podcasts are you listening to?

A photo posted by Sean Callanan (@seancallanan) on Jan 7, 2017 at 12:00am PST

Download Podcast Transcription

2017-09-17T18:48:05+00:00

About the Author: @seancallanan

Sean understands the sports digital landscape, that’s why he started Sports Geek. Working with clients across the sports digital world he helps teams & leagues drive more revenue from digital and is focussed getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek Podcast or presenting keynotes at sports conferences around the world. Send him a tweet @seancallanan or message him in #SportsBiz Slack community.