Sean Callanan chats with Debs Majumdar from Fox Sports about his role developing digital commercial outcomes around key sports like cricket, football and more. Debs chats about the rollout of new Fox Cricket channel and how they used Twitter Amplify to extend social assets for partners while growing audience for Fox Sports.

On this podcast you'll learn about:

  • Debs Majumdar on his journey into sports
  • His role in Fox Sports as the Digital Commercial Manager
  • How Fox Sports amplified football and cricket viewerships
  • How their partnership with Twitter drives in more revenue and fan engagement
  • Building a successful partnership in sports
Learn more about sportsbiz and cricket with Debs Majumdar from Fox Sports

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Debs Majumdar on Fox Sports' vision

What gets us up out of bed every day is we always aim to engage and excite fans by bringing them closer to the game but also to Fox Sports… Storytelling is at the corner of what we do and we always know that sport isn't just what happens on the field. It's that whole conversation that happens predominantly off the field as well.

Debs Majumdar, Fox Sports

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About Debs Majumdar

Debs Majumdar is currently the Digital Commercial Manager for Fox Sports, the leading sports broadcasting network in Australia.

Prior to joining Fox Sports, Debs worked with several media organisations. He was a digital producer for Sky News overseeing their content strategies and synergising their television coverage with online and digital properties. He also worked on and off cam at SBS where he started getting more involved in sports like the World Cup and Tour de France.

In 2011, Debs joined Singtel Optus, one of the largest telecommunications company in Australia where he got more involved in sports. His day to day duties involved overseeing the roll out and commercialisation of all the official FFA (Footbal Federation of Australia) digital properties, working with 11 club sites, two official leagues and apps.

Having over ten years of experience in television, digital and media, Debs was able to hone his skills on building new strategic partnerships and helping businesses grow their commercial revenue.

Resources from the podcast

Highlights from podcast with Debs Majumdar

6:41 Debs Majumdar on his journey into sports

9:02 What his current role at Fox Sports entails

9:59 Where Fox Sports Australia sits in the market

11:18 Fox Sports building key partnership rights with sports like cricket and football

16:16 How Fox Sports partnership with Twitter has developed their audience size and engagement

29:00 How Debs is driving the digital team on producing content

33:52 Setting up a partnership for success in sports

37:06 Sports Geek Closing Five

46:59 Working on a new campaign, digital or content? Let Sean help you. Book in a Pick my Brain session for a two-hour consultancy service

Some tweets you may have missed:

Nice teaser for Cricket World Cup

Fox Sports' coverage on Cronk's retirement

Cool promo for the Champions League

Capturing Richmond Cheer Squad

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